Presented to Weber Shandwick Minneapolis all-staff on November 15, 2011.

1. Keeping Up with
The Facebook
{No Kardashians Here}
Lauren Melcher
Digital Strategist, Weber Shandwick Minneapolis
lmelcher@webershandwick.com

2. What’s new?
What’s on the way?

3. • Recent Changes
• OPEN GRAPH – CODE ACCESSIBILITY FOR DEVELOPERS, INCREASED
FLEXIBILITY
• “TALKING ABOUT THIS” – DATA/MEASUREMENT IN REAL TIME
• THE TICKER
• Coming Soon
• TIMELINE FOR BRAND PAGES (AND PERSONAL PROFILES)
• ROLL-OUT TBD

4. VERB ANY NOUN
Facebook gestures

5. -- 8th Bridge

6. IMPLICATIONS
ONLINE SHOPPING: want
TELEVISION SHOWS: watching
ELECTIONS: voted
What you won’t see: “dislike” (and other banned
words, according to Facebook’s discretion)

7. “TALKING ABOUT THIS”
meaningful analytics for brand
performance on Facebook

9. “The current
barometer of how
much conversation
is being generated
by a Page on
Facebook.”
-- Facebook

10. BUT WHERE DOES IT COME FROM?
• Refreshes daily but goes back a week
• User interactions that impact the number:
• LIKING A PAGE
• POSTING TO A PAGE’S WALL
• LIKING, COMMENTING ON OR SHARING A PAGE POST
• ANSWERING A QUESTION POSTED
• RSVP’ING TO AN EVENT
• MENTIONING A PAGE IN A PERSONAL POST
• PHOTOTAGGING A PAGE
• LIKING OR SHARING A CHECK-IN DEAL
• CHECKING IN AT A PLACE

11. THE TICKER
love it or hate it?

12. REAL-TIME NEWS
Source

13. TIMELINE FOR BRANDS
the evolution of Pages

14. Source

15. Source

16. Source

17. FACEBOOK TIMELINE FOR BRANDS
• More emphasis on visuals
 MORE BRANDING CAPABILITIES
Source
• Separation between
brand posts and user
posts (possibly)
 MORE COMMUNITY MANAGEMENT
OPPORTUNITIES
Source

18. PLUS
Five Smaller Changes

19. 1. “Subscribe to profile” feature

20. 2. Ability to search posts
by everyone

21. 3. Facebook Places = dead
4. Longer character limit for posts
(5,000 characters instead of 420)

22. 5. More mobile friendly overall
(support for mobile versions of apps
+ long-awaited iPad app)