1. • H U N T E R
C A T T L E •
RECOMMENDATION
• G U I D E •

2. The goal of working with Hunter Cattle
was to analyze and evaluate Hunter
Cattle’s internal processes and publicfacing presence. This analysis was
executed to create recommendations
for Hunter Cattle to develop a growth
strategy that aligns with organizational
objectives.
2

3. Recommendation Foundation
1. Discovery
2. Strategy
3.Design
4. Build
These are problems we
could try to solve.
This is what the
solution(s) could
generally look like.
This is what the
solution(s) could
specifically look like.
This is specific
implementation of
the solution(s).
These are problems we
should try to solve.
This is what the
solution(s) should
generally look like.
Recommendations are a result of this
process, leaving design development
and building to Hunter Cattle.
3
This is what the
solution(s) should
specifically look like.

4. v
Recommendations are based on research activities
to understand who Hunter Cattle is and what they
do.
Activities included:
Kickoff workshop with Hunter Cattle
Stakeholder interviews with Hunter Cattle leaders
Content analysis for Hunter Cattle media & messaging
Competitive analysis of 5 companies with market share
Operations audit of on-farm and external activities
Cultural immersion within the Hunter Cattle community
Brand workshop with Hunter Cattle

5. Workshop 2x2
Research activities surveyed Hunter Cattle’s
properties and primary profit areas.
More Financial Return
Size of bubble =
Final concept
development focus
Kitchen
farm events
farm stay
cook + eating
cater prepping
Processing
cut meat
sausage
salami
catering
Hilton Head
restaurants
farmer’s market
Restaurants
green truck
moon river
brighter day
Moo Ma’s
Market
Barn Lofts
Online Store
rent for stays for
authentic farm
experience
online and
special orders
Forsyth Farmers
Market
family
reunions
storage
Less Time
More Time
Birthday’s
Storage
for frozen food
Wagon Rides
Chicken
Nursery
education tours
Trees
Swamp
trails for walks
horse riding
deer
wildlife preservation
Pasture
Office
paperwork
book keeping
rotational grazing
hay production
Slaughter
Less Financial Return
5
Trees
pine
production

6. Stakeholder & Systems Map
Research activities tapped key collaborators
and partners for a deeper understanding of
Hunter Cattle’s business.
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6

7. 7

8. The following principles provide specific direction
for how Hunter Cattle can continue building on
what they have already done as a business.
Design Principles:
Balance
Accountability
Consistency
Scalability
Engagement
8

9. BALANCE
Purposeful balance using Hunter Cattle’s values
to enable structured growth:
A good strategy is well balanced between
emotional desires and functional needs. For
Hunter Cattle, it creates a platform to express
family values and the make sound business
decisions.
9

10. Areas for Improvement:
It is not clear whether Hunter Cattle is a family farm or a business
Most engagements are reactive rather than proactive
Time and money is lost by being too flexible with vendors
Identifying and reaching out to people uninterested in HC product
Acknowledge competition with other companies
Taking advantage of family personalities to push brand
10

11. Balance
Best Practices
Why | Do this because -
Certain business standards need to be implemented and there
should be strong knowledge of what particular industries are
doing to strategically learn from them.
place to function in the industry and remain competitive
in the market place.
Resources NEEDED
few
Hunter Cattle should have basic business components in
What | This affects many
Some of the best practices are meant to protect Hunter
Cattle’s business interests, while others have to do with
LEVEL OF COMPLEXITY
low
increasing functionality of daily operational activities.
high
TIME FRAME
now
Required Resources
future
Related
•
•
Low-hanging Fruit
Digital production tracking
•
Process Documentation
•
Automated product inventory systems
•
Structure HR
•
11
Financial management programs
•
Reviewed legal contracts

12. Possible Ideas
There are scalable software packages that track and manage inventory, maintain financial data, and
connect various process.
Programs and
automated systems
Waivers
Although these may be costly, they
are part of operating costs and
benefits include increased productivity for a higher yield resulting in
larger profit margins.
There are business repercussions if
someone is hurt while on Hunter
Cattle property.
Contracts
Contracts protect everyone and
should be part of vendor and supplier relationships, included in
employee hiring and all third party
stakeholders.
Company
apprenticeship
Polyface Farm actively encourages “newbies” to work with them
to learn the skills and the trade.
This would be a good opportunity
for HC to build on the learn-bydoing foundation already in place.
Considerations
Research programs and systems to find what is most appropriate for
Hunter Cattle’s business format. This includes the level of complexity
and training required to operate.
12

13. Balance
Low-hanging Fruit
Why | Do this because -
There are existing systems in place that are either not being
used to full potential, or with small changes would add immediate benefits. Some of these recommendations may be done
immediately while others are for longterm consideration.
Hunter Cattle’s time is valuable, so rather than do something new, there are existing underutilized resources
that would be able to help stream line operations and
increase profit with minimal effort.
Resources NEEDED
few
What | This affects many
These recommendations mostly affect internal process
but learning how to maximize what is available can be
LEVEL OF COMPLEXITY
low
translated to a number of other area particularly with
high
the principles like consistency and accountability.
TIME FRAME
now
future
Required Resources
Related
•
•
Offering Extension
•
Message Board
New partners that could use processing “waste”
•
Customer Loyalty
•
Process Documentation
•
13
Some time to learn software
•
Service Profile Binder
•
Best Practices

14. Possible Ideas
End education
tour at Moo Ma’s
store
Tap into people’s impulse buying
habits as well as give a strong endpoint to the tour that reinforces
who Hunter Cattle is.
Use Square App to
full potential
There are additional features that
keep track of things besides transactions. For example, it can be
used for farmer’s market inventory
sheets.
Use “whole” animal
Before adding new systems and
processes, check what is currently
in place to see if what is there
could work with minimal changes.
Many companies are finding ways
to use the “waste” pieces generated from animal processing that
can go to other uses such as bones
for dog treats, or lard for soap.
Improve website
navigation
Evaluate and
then allocate
resources
Appropriately
Deciding what to do next can
begin with evaluating current
activities and identify areas that
are inefficient or need more structure to optimize functionality.
Structe website information and
content in a user-friendly format
to allow easier customers access
for understanding and learning
about Hunter Cattle.
14

15. Balance
Differentiate Relationships
Why | Do this because -
As Hunter Cattle grows, some personal relationships may
need to be treated in a business context, separating friendships from partnerships.
Friendships have been very important for starting
Hunter Cattle as a business. However, many of these
friendships are also partnerships and without appropriate structure, it is possible for the relationship to end
poorly or have the flexibility backfire. Unfortunately,
there is also a possibility for the relationship to be
abused and Hunter Cattle to be taken advantage of.
Resources NEEDED
few
What | This affects many
This is not about fore-going friendships, but applying
parameters to structure in a business format. Doing this
LEVEL OF COMPLEXITY
low
not only protects Hunter Cattle, but also protects the
high
friendships. It may be difficult to change the existing
dynamic, but this benefits all parties and will allow for
the continued growth of partnerships.
TIME FRAME
now
Required Resources
future
Related
•
•
Company Profile Workbook
Lawyer
•
Third-party Training Guide
•
15
Legal (reviewed) contracts
•
Develop “parameters”

16. Possible Ideas
When Hunter Cattle and partners
come together in the same space
for a customer activity, Hunter Cattle needs to be clear on who is the
focus and how will each promote
the other.
Set parameters for
shared activities
The point is to remember that
while everyone cares about each
other, Hunter Cattle should sell
their business first and foremost.
New Vendor Tour
and training visit
at the farm
On the flip side of structuring
friendships in a business context
is maintaining the approach of
developing intimate and personal
relationships with vendors.
Every relationship, new or existing, should be based on first hand
knowledge of what Hunter Cattle
does and where product comes
from as part this is part of HC’s
core values.
In some cases this may mean that
Hunter Cattle should not do things
with others as it would detract
from Hunter Cattle’s ability to sell
themselves.
Implement business
best practices
Examples of “standard business
practices” are: Setting guidelines
for how Hunter Cattle is displayed
by a secondary business, determining how special orders are handled, having terms and contracts.
16

17. Balance
Company Evaluation Workbook
Why | Do this because -
Vendor relationships should support and develop Hunter Cattle’s growth strategy. Creating a reference packet to take the
guess work out of new relationships simplifies and clarifies
an intimidating process.
All of the current business relationships have been reactionary. This creates brand confusion and leaving gaps
in reaching customer segments. Without a systematic
method of evaluating and selecting new vendors, the
negatives aspects of responsive growth will compound
and eventually affect the longevity of Hunter Cattle as
a business.
Resources NEEDED
few
What | This affects many
Not only will new partnerships be evaluated according
to what benefits Hunter Cattle the most, but existing
LEVEL OF COMPLEXITY
low
relationships can be rationally re-evaluated for whether
high
or not the relationship is appropriate and supportive to
Hunter Cattle’s growth strategy.
TIME FRAME
now
Required Resources
future
Related
•
•
Process Documentation
Blank company profile template
•
Relationship Differentiation
•
Internal vendor checklist
•
Vendor Display Package
•
17
Completed company profile templates
•
Vendor requirements
•
Third-party Training Guide

18. Implementation Steps
Possible Ideas
This list should have what is necessary to know and consider when
determining whether a company
will be a partner or not.
Create internal
checklist
Internal Checklist
Set vendor
requirements
Complete profile
templates
Place in 2x2
matrix
Evaluate and
complete checklist
Communicate and
implement vendor
requirements
The business handbook contains
partially completed worksheets for
existing vendors. These should be
more comprehensive along with any
new vendors and potential vendors.
New companies need to be added to
2x2 matrix of current vendors.
The final step is to evaluate the
company based on the profile metrics and 2x2 location to determine
if vendor is an appropriate partner
followed by whether or not vendor
needs can be meet with current production capacity.
New relationships should meet
requirements and existing relationships should be brought up to appropriate standards.
This might include: looking at the
realistic production capacity to
meet vendor needs, what pricing
structure would be used for different types of vendors, and setting
a delivery schedule that relate to
existing routes.
Setting requirements protects
both sides of the relationship in
maintaining what is best for each
business and protecting everyone’s interests.
Vendor
requirements
Requirements could include: legal
contract, how and when orders
need to be placed, setting parameters for “emergency” orders, what
HC display requirements are and
vendor sales training.
Considerations
The evaluation process may highlight existing vendors that do not
align with Hunter Cattle’s business and existing relationships that
need to be restructured.
New partners do not necessarily need to match Hunter Cattle’s growth
plans, but then there needs to be a secondary benefit such as it opens
new markets or is easily added into existing routes and vendor needs.
18

19. ACCOUNTABILITY
Acknowledge and assume responsibility for all
actions, decisions, and Hunter Cattle policies:
Hunter Cattle has obligations to a broad range of
consumers, employees, vendors, and the general
public. Accountability centers on developing
metrics and improvement protocols for growth.
19

20. Areas for Improvement:
Allow time for proper quality control
Implementing documentation process for work issues
Hiring process is inconsistent and needs more structure
No legal representation
Very few legal contracts with vendors currently exists
Put metrics in place for performance measurement
20

21. Accountability
Process Documentation
Why | Do this because -
The goal is to pull-together a comprehensive set of worksheets to complete and define standards to meet for processes that occur on a regular basis or have potential for serious repercussion when not met.
It is easy for information to be lost in the process of
translating from one person to another. Research has
shown there are areas that are more confusing and
complicated than necessary because of misunderstanding between communicating parties.
Resources NEEDED
few
What | This affects many
Hunter Cattle will run more smoothly and efficiently
when everyone is clear on information and what should
LEVEL OF COMPLEXITY
low
happen next which creates a level of accountability.
high
TIME FRAME
now
Required Resources
future
Related
•
•
Message Board
•
Training Tabloids
Quality control standards
•
New Hire Packet
•
•
Product photos
•
Structured HR
Farmer’s Market Setup
Requirements
•
21
Hand-off documents
•
Lawyer
•
Service Profile Binder

22. Implementation Steps
Identify process
breakdowns
Develop needed
documentation
Use the blueprints in the business
handbook to evaluate existing processes for areas that are not function well or properly. Also look for
areas that would be streamlined by
adding appropriate documentation.
Possible Ideas
Internal handoffs
Be mindful in this step to think
about the different people who
need to “interact” with the document and what will work best for
everyone.
Incorporate new
documentation in
process
Quality control
Checklist
Anytime Hunter Cattle product
leaves the farm, there should not
only be someone checking the
packing of product for transportation but also packing of product for
freshness, sealing, and appearance.
Quality control would apply to
online pick-up orders, farmer’s
market transport, and vendor
transport.
Considerations
Documentation needs to be functional for everyone and may need to
be tested and revised several times before it works well.
Documentation will only be successful if it is maintained and consistently used by all people involved in a process.
Documentation is important each
time information moves internally
for one person to another, especially when going from a manager
to an employee. Already identified
areas to consider using documentation are vendor/supplier orders,
delivery schedule, delivery confirmations/order received, inventory
checking, employee scheduling and
task, event planning, and farmer’s
market inventory lists.
Online Product
Photos
All online products should be represented by actual photos of HC
product to accurately reflect product and to be confident of legal
rights to display.
22

23. Accountability
Message Board
Why | Do this because -
The message board provides an up-to-date perspective of
what is happening on the farm, what needs to happen, and
a one-stop point-of-contact for people who are constantly
coming and going.
Hunter Cattle owners are pulled in many directions
sometimes causing things to be missed or assuming
others were aware of issues or task to be done. Lack of
consistent communication between management and to
secondary staff also creates confusion as to staff roles
and responsibilities.
Resources NEEDED
few
What | This affects many
A central location and known area to share information
at without the ability to keep in direct contact maintains
LEVEL OF COMPLEXITY
low
connection to what is happen on a regular basis. Consishigh
tently using the board will building a habit and become
a given point for communicating with various parties.
TIME FRAME
now
Required Resources
•
Related
•
Process Documentation
•
23
Large white board
future
Service Profile Binder

24. Possible Ideas
Chore list
Support staff independence and
self-operation by indicating tasks
that can be taken care of during
down time. This can also allow
management to reduce duplicated efforts or assign chores to
someone with the necessary task
knowledge and skills.
“86” List
This is a running list of items
that are running low or need to
be ordered, removing reliance on
someone to remember or remind
the person who is placing the
order.
24

25. Accountability
Structured Human Resources
Why | Do this because -
A well-defined and developed hiring process supports both
the employer and employee to strengthen the business at
an operational level. Hunter Cattle wants to make sure they
have selected the right people to match the job needs and
Hiring additional staff appears to have been executed
in an as-you-go approach causing misalignment of
employees and roles.
company values.
Resources NEEDED
few
What | This affects many
Hunter Cattle can only grow if the right people are in
the right position and place. Systematic identification
LEVEL OF COMPLEXITY
low
of needs and roles to be filled means the time spent in
high
finding and training an employee will be worth-while
and support the company.
TIME FRAME
now
Required Resources
future
Related
•
•
Best Practices
Employee training
•
Process Documentation
•
New Hire Packet
•
25
Job descriptions
•
Training Tabloid

26. Possible Ideas
Specific Job
Descriptions
Standardize
Process
A job description should state what
an employee is expected to do as
opposed to a generic or abstract
explanation that is open to interpretation and misunderstanding.
Existing employees should know
what jobs standards and be held
accountable to such standards.
Employee Reviews
Structuring position descriptions
will help Hunter Cattle see areas
where they need more help and
what specific skills to look for in
order to appropriately fill a position.
The hiring process should be consistent so that applicants can be
easily evaluated and extraneousness time is spent to back-fill
employer paper work.
Employee training
Hunter Cattle is also responsible for
listening to employee sto identify
any unmet needs such as training
that will allow employee to do a better job.
Everyone learns different and leaving new employees to teach themselves is a disservice to the employee
and leaves Hunter Cattle exposed to
inconsistent output.
This process should also consider
what happens once an applicant is
hired, for example such as the next
day applicant will come in when,
to specifically do what.
26

27. Accountability
New Hire Packet
Why | Do this because -
A job description translates to a training packet as a support
step for new employees to acclimate to Hunter Cattle with
minimal additional effort by HC.
Miscommunication of expectations hurts both employer
and employee. Confusion can happen from the first day
if an employee is unclear on the basics, such as who is
Hunter Cattle and what the employee is expected to do
in the new role.
Resources NEEDED
few
What | This affects many
This packet serves as a foundation for orientation of
the new position and helps streamline the process for
LEVEL OF COMPLEXITY
low
Hunter Cattle by being able to support new employees
high
without extensive management.
TIME FRAME
now
Required Resources
future
Related
•
•
Process Documentation
Job description
•
Service Profile Binder
•
Facilities map
•
Training Tabloids
•
27
Employee handbook
•
Company information
•
Low-hanging Fruit

28. Concept Sketch
28

29. Accountability
Training Tabloid
Why | Do this because -
Employees need reminders of job function and tasks. The
training tabloids serve as an ever-present reference to hang
in the areas where the job is done. The tabloids could relate
to jobs, specific processes, or functional areas.
One of the growing-pains many businesses suffer comes
from meeting production demands and hiring new staff.
Hunter Cattle has had a recent influx of employees without the time or resources available to conduct proper
training. Lack of training makes maintaining consistent
product standards very difficult.
Resources NEEDED
few
What | This affects many
A visual reminder of what a particular job or role entails
allows the person regularly doing that job to have a
LEVEL OF COMPLEXITY
low
clear reference of purpose. This also allows new hires to
high
easily know what they need to do and lets rotating staff
quickly understand the position requirements.
TIME FRAME
now
Required Resources
future
Related
•
•
Structured HR
Job description
•
Low-hanging Fruit
•
29
Laminated prints
•
Direct report
•
Best Practices

30. Concept Sketch
30

31. Accountability
Customer Education
Why | Do this because -
Customers should not be expected to have special knowledge to appropriately cook Hunter Cattle’s product. Instead,
Hunter Cattle should do as much as possible to support the
customers beyond the point-of-sale.
Inappropriate cooking techniques can lead to a poor
experience or outcome for a first time customer. While
through no fault on Hunter Cattle’s end, it is difficult to
hold the customer accountable for having the necessary
information to best use HC product.
Resources NEEDED
few
What | This affects many
The average customer has limited experience with
the product, HC offers. By being proactive to support
LEVEL OF COMPLEXITY
low
the customer during the first-time interaction, there is
high
increased likelihood a customer will come-away from
the experience feeling satisfied.
TIME FRAME
now
Required Resources
future
Related
•
•
Tour Information
Video-recording and edit support
•
Alternative Farm Experience
•
Lesson plan
•
Direct User Interaction
•
31
Guest Chef
•
Class room setup
•
Customer Connection

32. Possible Ideas
Hunter Cattle’s product requires
specific handling. Through instructional videos or classes at the
farm, potential and existing clients
can learn via demonstration.
Cooking how-to
This also extends the interaction
with the customer and can be
taken further to highlight “guest
chefs” using their favorite HC
products.
Recipe book &
cards
Another enabling item to the customer achieving positive cooking
results is to use Hunter Cattle’s
expert knowledge to create a local
recipe book and recipe cards that
best suit the product Hunter Cattle
offers.
Rather than leave it to the customer to develop such knowledge
for cooking a meal, HC sets the
customer on the right path with
minimal effort by either participant..
32

33. CONSISTENCY
Ensure and keep consistency with what Hunter
Cattle thinks, says, and does:
Hunter Cattle is known as a trustworthy partner,
but seems to lack consistency in their messaging
and actions. Consistency is needed so both
company and customers know what to expect.
33

34. Areas for Improvement:
HC leaders should alignment on brand and mission
Employees should improve skills in communicating HC vision
External presentation does not always reflect HC mission
Internal operations are chaotic and lack standardization
34

35. Consistency
Service Profile Binder
Why | Do this because -
Increased service offerings and property use means Hunter
Cattle needs to do everything possible to ensure a predictable and replicable experience. The service profile binder
Hunter Cattle is offering more and more while still limited in time and staff to commit to additional services.
serves as an information depository for potential customers,
Increased pressures have increased the possibility of
a checklist for execution, and a guideline for event protocols.
repeat experiences being drastically different for the
same customer. This increase also means those in higher
positions need to have functional ways to delegate
responsibilities to others.
Resources NEEDED
few
What | This affects many
Having a complete list of services and tasks necessary
to implement an event eases the pressure on everyone
LEVEL OF COMPLEXITY
low
involved and almost guaranteeing a consistent customer
high
experience. Setting standards now will support further
expansion of services and offerings. These profiles will
also help shorten prep and turn-around time needed to
TIME FRAME
now
Required Resources
future
execute an event.
Related
Process Documentation
Training Tabloids
•
35
Low-hanging Fruit
•
Event list
•
•
•
Educational Tour Script

36. Concept Sketch
36

37. Consistency
Educational Tour Script
Why | Do this because -
The educational tour script will provide tour guides a consistent foundation of conversation and engagement with participants of all ages. This will not just be a verbal script but more
of an interactive and educational performance.
Educational tours are a highlight of Hunter Cattle’s services but are missing a few necessary components to
fully engage tour-goers. While HC is very knowledgeable about their history, products, and services, consistency in the educational messaging should be standardized using a script.
Resources NEEDED
few
What | This affects many
This script will inspire participants to be a part of their
learning experience at Hunter Cattle. A script will pro-
LEVEL OF COMPLEXITY
low
vide the necessary structure and detailed information
high
needed for consistency.
TIME FRAME
now
future
Required Resources
Related
•
•
Tour Information
•
Structure HR
Educational tour props used in conjunction:
•
Tour Enhancements
•
Process Documentation
map, signage, etc.
•
Direct User Interaction
•
Low-hanging Fruit
•
37
Leadership and employee collaboration
•
Customer Education

38. Implementation Steps
Review current
educational tour
conversation
Leadership should review and
understand what is currently
being said in order to preserve
the important information being
relayed in the educational tours.
Gather key
employees
Gathering employees who are
directly and indirectly involved
with the tours will help the team
mind-meld ideas into the script.
outline a new tour
script Together
It may be easy to highlight the
most important aspects of the current tour, and combine that with an
outline of the newer tour proposal.
Test the script, and
keep adjusting
Once written and planned, test the
educational tour with employees
to get a feel of what may be missing. Eventually test this tour with
friends and/or other participants.
Considerations
It will be important not to lose the emphasis of each educational zone.
There is an opportunity to specialize each zone into its own interactive
performance/game for participants.
38

39. Consistency
Farmer’s Market Setup Requirements
Each farmer’s market will have its own group of setup guidelines which will remain consistent each week. These guidelines could combine booth layout, collateral layout, where
signage goes, and what signage will say.
Why | Do this because It is important to make the farmer’s market presentation
consistent so as not to confuse customers with changing booth appearances and setups. This will also allow
customers to easily remember where Hunter Cattle is
located and how to interact with employees/collateral/
products in each booth.
Resources NEEDED
few
What | This affects many
This will standardize each process and prevent inconsistency in logistics and messaging. Overall, it may improve
LEVEL OF COMPLEXITY
low
sales as the customer’s farmer’s market experience is
high
enhanced by a predictable engagement.
TIME FRAME
now
Required Resources
future
Related
•
•
Low-hanging Fruit
•
Direct User Interaction
Employee training
•
Process Documentation
•
Farmer’s Market
•
Training Tabloids
•
39
Printed setup requirements
•
Selling Script
Enhancements

40. Implementation Steps
Revised setup encourages customers to enter space and engage
with staff.
Review current
BOOTH SETUP
INCONSISTENCIES
Gather key
employees
Possible Ideas
SCAD Setup
Gathering employees who are
directly and indirectly involved
with each farmer’s market will
help the team be more creative.
Signage has been upgraded to be
more prominently displayed and
better communicate who Hunter
Cattle is and what they offer.
Considerations
Not all farmer’s market setups need to be the same but they should
be visually consistent and easily identified as a Hunter Cattle booth.
Draw a plan for
each farmer’s
market
Train Staff
Farmer’s market staff should be
trained on how correct booth setup
with guidelines or a checklist to
follow for future setups.
Test and adjust
Once drawn and planned, test
the new farmer’s market setups
in small increments to find what
adjustments need to be made.
40

41. Consistency
Farmer’s Market Selling Script
Why | Do this because -
A selling script is a conversation guideline for employees
working at the farmer’s markets. This can ensure that Hunter
Cattle information is being accurately translated to each and
every customer.
Research has shown that the presentation of information and conversation happening within the farmer’s
market booth is not consistent and often incomplete.
Oftentimes, employees representing HC lack the full
vision of who Hunter Cattle is and how to best articulate
this message to customers.
Resources NEEDED
few
What | This affects many
A selling script will allow each customer to walk away
with a complete picture of who Hunter Cattle is and
LEVEL OF COMPLEXITY
low
what they sell. Ultimately, through this script, customers
high
can begin to feel like they are now a part of the Hunter
Cattle family.
TIME FRAME
now
Required Resources
future
Related
•
•
Low-hanging Fruit
•
Direct User Interaction
Employee training
•
Training Tabloids
•
Farmer’s Market
•
Customer Education
•
41
Script
•
Customer Loyalty
Enhancements

42. Possible Ideas
Conversations
have a ‘focus’
Conversations between employees
and customers at the farmer’s market usually begin with a question
from the customer. Based on this
initial question, employees can
direct the conversation towards a
certain HC ‘focus’ that they have
been previously trained to talk
about.
These focal points may include:
Hunter Cattle history, livestock,
animal maintenance/diet, product
benefits, and other HC services
such as farm stays, events, and
tours.
Conversations
teach the
customer
something new
Not only will employees be well
trained and versed with the
Hunter Cattle history, products,
and services, they will be able to
effectively teach customers something new every time they enter
the farmer’s market booth.
This creates a unique and playful
customer interaction opportunity
by demonstrating that Hunter Cattle is a fun, knowledgeable, and
up-to-date farm.
By challenging and providing
incentives for employees to end
every conversation with a sale,
Hunter Cattle will see immediate
Conversations
end in a sale
results in earnings.
The retail industry has proven that
there are multiple ways to achieve
these goals and still create close
relationships with customers.
42

43. Consistency
Display-friendly Packaging
Why | Do this because -
Dynamic packing that presents Hunter Cattle products in the
best light while encouraging customer interest and increasing
levels of awareness.
If packaging remains as is, Hunter Cattle may miss an
opportunity for customers to get to know the Hunter
Cattle brand. They interact with this packaging several
times during their journey, to cooking the final product,
which gives HC many chances to make an impression.
Resources NEEDED
few
What | This affects many
This will help positively affect customers’ perception of
the Hunter Cattle brand. Not only will it provide a ‘spe-
LEVEL OF COMPLEXITY
low
cialty feel’ for the products, but will also easily differenhigh
tiate Hunter Cattle from other farms.
TIME FRAME
now
future
Required Resources
Related
•
Designs for each product label
•
Direct User Interaction
•
Designs for packaging as appropriate for point-
•
Vendor Display Package
of-sale location
•
Customer Education
Print vendor
•
Low-hanging Fruit
•
43

44. Implementation Steps
REVIEW SCAD
COLLATERAL
Adjust designs
find printing
and fulfillment
vendors
Find a reputable and affordable
printing company who can print
and produce all product packaging
and labels for a consistent appearance with every printing.
print, disburse,
and collect
feedback
Considerations
Display-friendly packaging does not need to cost much more than
what is currently being done. A more effective design includes improvement of messaging through, look and feel, for better customer
communication.
Carefully select print materials considering these will be subject to
adverse temperature changes and moisture.
44

45. Consistency
Vendor Display Package
Why | Do this because -
A display package will give vendors specific visuals and formats to display or represent Hunter Cattle’s product so that
HC is best communicated to the customer by a third party.
Without a display package, vendors are handwriting price lists for products, displaying unlike products
together, and placing them in the same location as competitors. There is also no information about what is better or beneficial to customers who buy Hunter Cattle
product.
Resources NEEDED
few
What | This affects many
Customers create perceptions based on appearance, and
the appearance should reflect what Hunter Cattle wants
LEVEL OF COMPLEXITY
low
customers to think about them and their product. This is
high
also an opportunity to educate the customer and extend
Hunter Cattle’s brand space by increasing customer
knowledge of who they are and what they do.
TIME FRAME
now
Required Resources
future
Related
•
•
Low-hanging Fruit
Price list
•
Company Evaluation Workbook
•
Posters
•
Third-party Training Guide
•
45
Company information
•
Collateral
•
Moo Ma’s Customer Flow

46. Implementation Steps
Location Visit
A vendor will need to be given the
best format (poster, small printout, price-list) as is appropriate for
where Hunter Cattle product will
be displayed.
Generate Content
Decide what information is necessary for customers to best understand who Hunter Cattle is and
what they offer.
Print and Deliver
A Part of delivering directly is also
spot checking where material is
put and how it is displayed.
Follow-up visit
Concept Sketch
This is to again make sure that
what Hunter Cattle has set-up for
standards is being followed
Considerations
Be flexible on what is provided to the vendor, but don’t leave it up to
the vendor for what happens. Display standards should be a part of
the vendor contract to ensure consistent brand communication.
46

47. Consistency
Third-Party Training Guide
Why | Do this because -
This guide would help people who are not familiar with
Hunter Cattle to have the knowledge and information to discuss Hunter Cattle as a business to customers.
Right now there is nothing in place for how external
vendors should promote and sell Hunter Cattle products. Since the message is as important as the product,
having a training guide for others would help strengthen
the connection to the customer
Resources NEEDED
few
What | This affects many
This both empowers the seller and the customer, ultimately impacting the bottom line. This also means that
LEVEL OF COMPLEXITY
low
product is presented in a way that best expresses the
high
HC brand.
TIME FRAME
now
Required Resources
future
Related
•
•
Company Evaluation Workbook
Printed materials
•
Process Documentation
•
Packet for physical hand-over
•
Customer Education
•
47
Company information
•
Direct User Interaction

48. Implementation Steps
Generate Content
Add content to a
document, print,
and place in a
binder
Training visit at
the farm
Concept Sketch
Decide what information is necessary for others to be able to talk
about Hunter Cattle and Hunter
Cattle product.
Having a physical copy increases
the likelihood that others will actually read it and use it for reference.
This brings a personal element to
the relationship which other companies do not provide. It also reinforces the messaging and information contained in training guide.
Hand over materials to vendor
Do follow-up visit
and annual training for new hires
The most effective way to ensure
the HC brand is being promoted
and communicated as desired is
through regular training and follow-up visits or check-ups.
48

49. SCALABILITY
Develop strategic and implementation goals
with a future-facing perspective:
Hunter Cattle is surrounded by a growing
community, with HC’s cultural lifestyle becoming
more popular. As a result, HC should be ready
to adapt to changing customer needs through a
well developed foundation.
49

50. Areas for Improvement:
Taking a photo of purchase a HC
product elsewhere and loading
it to a social media site tagged
as Hunter Cattle results in a free
product or special one-time price.
There should be a hiring process strategy and system
All decisions should be intentional and well-planned
Current and future relationships should be analyzed for how
they support growth for HC
Current HC efforts should focus on future expansion
Take advantage of market trends / super connectors
50

51. Scalability
Customer Loyalty
Why | Do this because -
Hunter Cattle has a strong base of returning customers, however this base is relatively small and limited. Customers will
be attracted to HC product and rewarded with incentives for
their continued purchases.
Word-of-mouth can only go so far when attempting to
expand the customer base. In order to grow, Hunter Cattle must be proactive in generating customer interest to
keep customers returning again and again.
Resources NEEDED
few
What | This affects many
Some low-profit or no-profit activities are needed to
engage new or return customers for continued growth.
LEVEL OF COMPLEXITY
low
Incentives and discounts cause new customers to feel
high
privileged and return customers to feel valued.
TIME FRAME
now
Required Resources
future
Related
•
•
Best Practices
•
Offering Extension
Return-on-investment metrics
•
Low-hanging Fruit
•
Direct User Interaction
•
Customer Education
•
51
Reward system and management
•
Customer Connection

52. Possible Ideas
Incentives bring new customers in
due to a lower entry price. They
also reward existing customers for
their continued business.
Incentives
Incentives are a good way to connect an existing product to a new
product that needs additional
exposure.
Possible incentives would be
receiving an online discount for
visiting the farmer’s market, a discount for farm tour participants at
Moo Ma’s store or a punch card for
multiple purchases resulting in a
free item.
Social Media
payback
Taking a photo of a HC product
purchased elsewhere and loading
it to a social media site tagged
as Hunter Cattle results in a free
product or special one-time price.
Considerations
It can be hard to balance how much to give away for what additional
customers may or may not be gained. There need to be metrics in
place to evaluate against whether the time and effort is generating
the appropriate returns.
52

53. Scalability
Customer Connection
Why | Do this because -
Customers should be an important asset in company expansion as it costs a business nothing for a happy customer to
speak to others. Facilitate connections of like-minded groups
Hunter Cattle has limited resources and market reach,
hindering the ability to spread knowledge about HC to a
for enhanced customer relationships across users and busi-
larger market. A strong connection between customers
nesses.
is fundamental to HC’s growth.
Resources NEEDED
few
What | This affects many
Connecting customers brings similar customer groups
together that might otherwise have remained in iso-
LEVEL OF COMPLEXITY
low
lation. This creates a larger sense of community built
high
around HC for continued growth and market reach.
TIME FRAME
now
Required Resources
future
Related
•
•
Alternative Farm Experience
Partner network
•
Offering Extension
•
53
Social-media platform
•
Customer Education

54. Possible Ideas
Hunter Cattle
Customer Connect
Part of Hunter Cattle’s values center on connection and personal
relationships, so it is an easy
extension of the relationship to
connect customers with each other.
Create an online platform or location on the web-site that allows for
people to share dishes and cooking
advice.
Hunter Cattle can also connect
customers with other businesses
that share similar philosophy and
lifestyle preference.
Exploration
Rewards
Encourage exploration of local flavors and companies by creating
a reward system for restaurants
that use HC and locally-sourced
products in recipes.
54

55. Scalability
Offering Extensions
Why | Do this because -
Hunter Cattle has strong community and local-grower connections that can easily and quickly be extended for new
profit areas. Other extensions are more complex but are still
well-related to what HC is already doing.
Expansion can be done as opportunities arise, but these
general opportunities are not necessarily utilizing systems and relationships Hunter Cattle already has. This
means spending more time and effort reaching for
something that may not be appropriate for what HC is
trying to achieve.
Resources NEEDED
few
What | This affects many
Customers do not always know what they want next,
but if Hunter Cattle expands what they already relate
LEVEL OF COMPLEXITY
low
to, customers will likely be pleasantly surprised and
high
excited to be a part of it. Connecting to what HC already
does also streamlines and maximizes HC’s effort spent
towards growth.
TIME FRAME
now
Required Resources
future
Related
Additional certifications
•
•
•
Direct User Interaction
Enhancement
Rental equipment
•
55
Identify super-connects
•
Education Tour
•
Customer Connection
Farmer’s Market
•
Customer Education
Enhancement
•
•
Best Practices

56. Possible Ideas
All travel routes for product pick-up
and drop-off should be evaluated
for other areas that product can be
distributed along the way.
Slaughterhouse
distribution trail
Specialty
locations
Participate in
more CSA
CSAs are ever increasing in popularity and directly reflect HC values.
Hunter Cattle should still consider
time and resources necessary to participate to determine which Specific
CSAs are appropriate for HC to be
associated with.
Off-site co-op
location
Hunter Cattle aims to be a rolemodel for sustainable local food
practices and a healthy lifestyle.
Opening a co-op takes that desire
and invites everyone to participate
in continuing introducing these
values to others.
Transport of product to and from
the slaughter house is a primary
area of opportunity to identify
additional distribution points.
Country clubs like The Landings and
other specialty locations like banquet halls would be new vertical
extensions into a customer base that
is willing to spend more for higher
quality.
Considerations
Experience support
equipment
Hunter Cattle currently provides
space and human resources for
on-site events. The next stage would
be to support event activities with
additional rental equipment like RVs,
tents, or even building and maintaining cabins for extended stays.
Each of these ideas require different efforts and resources, but there
could be an incremental phase that allows HC to test and evaluate
success the of the different ideas.
As ideas prove successful, they can be further expanded to reach
more customers and be part of an overall growth plan.
56

57. ENGAGEMENT
Go beyond speaking about support of local
community interests — show support through
action and activities:
Great strategies demonstrate value. Customers
can easily reach to the core of the company by
participating as co-creators in the Hunter Cattle
experience.
57

58. Areas for Improvement:
Brand collateral should demonstrate the depth of Hunter
Cattle’s mission and values
Farmer’s markets should fully immerse the customer in HC
culture
Develop interactive and visual components as part of the
educational tour to teach even more
New client relationships should be handled consistently, to
avoid missed opportunities for great ideas
58

59. Engagement
Direct User Interaction
Why | Do this because -
Hunter Cattle does not need to be strictly a product supplier
but can reach-out to customers directly and engage in an
extended dialog for that personal connection HC seeks.
Right now, most customers are introduced to Hunter
Cattle with minimal knowledge to who HC is and what
they offer. This approach also relies on word-of-mouth,
which is valuable but not necessarily a sustainable business model.
Resources NEEDED
few
What | This affects many
Going to the customer directly creates a feeling that
Hunter Cattle cares more about reaching the right peo-
LEVEL OF COMPLEXITY
low
ple than being a business. This connects to the busihigh
ness goals and brand attributes of caring and nurturing
towards Hunter Cattle’s customers.
TIME FRAME
now
Required Resources
•
•
Promotional collateral
•
Identifying related and relevant events
•
Traveling grill setup
•
59
Mass-market mailing list
Volunteer coordinator
future
Related
•
•
•
•
•
Customer Interaction
Vendor Display
Package
Educational Tour Script
Selling Script
Offering Extension
•
•
•
Alternative Farm
Experience
Education Tour
Enhancement
Tour Information

60. Possible Ideas
Direct Mailer in
local markets
A next step for self-promotion is
to do a simple but effective direct
mailer to several of the local
communities that are unaware of
Hunter Cattle because of remote
location.
Event Participation
Hunter Cattle has already participated in product competitions
with much acclaim and success.
The same idea should be applied
to community events like foodie
or tasting weeks, state and county
fairs, and local rodeos for exposure.
“Back to the
old days”
Many customers have already
expressed interest in knowing
more about the farm by actually
working there for a day. Hunter
Cattle can host regular volunteer
days that allow people to have a
first hand experience of what HC
does every day.
Knowledge
Cards
Hunter Cattle can help educate
customers on the benefits of their
product in terms of a healthy lifestyle and personal values with
small postcard size collateral for
a less in-your-face marketing
approach.
Pop-up kitchen
Additional exposure would be
gained by breaking the mental
model for where HC product can
be cooked. If Hunter Cattle held
a cookout in a surprise or unexpected location, it would affect
customer perception of what local
means.
60

61. Engagement
Farmer’s Market Enhancements
Why | Do this because -
Hunter Cattle’s personality shines at the farmers market
where staff can directly interact with customers. With a few
small additions, that short interaction can be taken to the
next level.
Hunter Cattle is becoming better known in the communities they participate in, but HC should make continued efforts to better support a customer when visiting
a farmer’s market.
Resources NEEDED
few
What | This affects many
Customers go to a market for more than just one product or to purchase only from one company. Hunter Cat-
LEVEL OF COMPLEXITY
low
tle increases the perception of being a partner by being
high
conscientious of customer’s other needs and facilitating
a positive overall experience beyond contact with HC.
TIME FRAME
now
Required Resources
•
Product photos
•
Appropriate permits
Related
•
•
Alternative Farm
•
Customer Loyalty
Experience
Visual map
•
future
•
Selling Script
Direction User
•
Farmer’s Market Setup
Interaction
•
61
Offering Extension
Requirements
•
Customer Education

62. Possible Ideas
There is less overall work and a
higher level of sales predictability
for online orders than there is for
on-site farmer’s market purchases.
Online Order
Fast-lane
Encourage customers to order
online by having a fast-lane for
those just picking up.
Visual Pricing
Sheet
This also helps customers quickly
accomplish related tasks while at
the farmer’s market.
Hunter Cattle and those they partner with would both benefit from
farmer’s market customers being
able to connect and identify who
else HC is working with.
Partner Map
A printed map of where partners
are in the farmer’s market would
reinforce HC values as a community participant and ease decision
making by the customer of who
else they would like to purchase
from.
Booth Draw-ins
Hunter Cattle currently stores
their product out of customer
sight at the farmer’s market, so
give customers a visual with pricing.
This not only gives a tangible element for customers to make selections on but also is easier to read
and understand for a quicker decision-making process.
Using samples, on-site grilling and
perks such as free coffee as standard marketing practices to entice
customers to speak with the company about product offerings.
Considerations
All of these ideas need to be considered against other parameters
such as branding-guidelines, collateral development, and other recommendations for full success.
62

63. Engagement
Alternative Farm Experiences
Why | Do this because -
Why limit the farm experience to the physical farm? Instead,
take it to people through virtual and mobile experiences.
Hunter Cattle has certain location restrictions, which
may prohibit visiting opportunities for some. Other people are not interested in an authentic experience but do
want more intimate knowledge of what HC does and
how they do it. There are also those who prefer a controlled setting of their home or personal space.
Resources NEEDED
few
What | This affects many
Changing delivery of the farm experience opens up HC
to many others that might not otherwise have had any
LEVEL OF COMPLEXITY
low
contact with the farm. This increases access at several
high
levels but is mostly about sharing and engaging with
potential customers in a new way.
TIME FRAME
now
future
Required Resources
Related
•
•
Customer Education
Web-hosting/Video portal
•
Customer Connection
•
Traveling display and vehicle
•
Offering Extension
•
63
Video recording and editing support equipment
•
Direct User Interaction

64. Possible Ideas
A virtual tour could take on many
forms such as a recorded wagon
ride, or an image-based walkthrough.
Virtual Tour
The primary goal would be to show
what happens on the farm and create excitement in the viewer to
learn more about HC.
Farm Experience
Delivery Wagon
Hunter Cattle could literally bring
the farm to others with a small
traveling petting zoo, product samples, and example of farming practices.
Explanation
video of farming methods
Hunter Cattle wants to be a rolemodel and encourage industry
transparency. Customers want to
know more about what HC does.
Both interest can be met with a
well crafted video that explains
and shows the various methods
used by HC.
Considerations
The purpose and principles should be considered for what incremental options exist, or to brainstorm other ideas to bring the farm to
others.
Even incremental phase should keep the final goal in mind such as
how does this represent or relate to HC, or does this reflect what HC
wants others to perceive about them.
64

65. Engagement
Educational Tour Enhancements
Taking a Hunter Cattle educational tour has become a highlight for visitors. HC can tap into that enthusiasm to encourage a return visit and get visitors to share with others their
experience.
Why | Do this because People enjoy and appreciate the educational tours.
Hunter Cattle should be build on that for mutual benefit
to them and their customers. The tour has evolved since
it was first done, and it should continue to do so as more
people are interested in the unique offering.
Resources NEEDED
few
What | This affects many
A few add-ons promote Hunter Cattle through customer
experiences shared with others, and in a way that tour
LEVEL OF COMPLEXITY
low
participants feel like they are supporting a company
high
they appreciate. These add-ons almost can communicate HC‘s appreciation for their customers.
TIME FRAME
now
Required Resources
future
Related
65
“Swag”
•
Service Profile Binder
•
Educational Tour Script
•
Tour Information
•
Customer Education
Direct User Interaction
•
Low-hanging Fruit
Customer Loyalty
Workbook producer
•
•
Flow
•
Workbook content developer
•
Moo Ma’s Customer
•
•

66. Possible Ideas
Wristband
The wristband acts as a souvenir
that is visible to others and generates interest among potential new
customers.
School-related children activities
sometimes have a complimentary
workbook that is both fun and
informative.
Workbook
“Swag” is a common tradeshow
practice that is for attendees. However it is also used to promote the
company that provides the swag.
Hunter Cattle could develop an
activity guided workbook or
work sheet that children fill out
throughout the tour.
Tour take-away
An add-on pricing option could
be a tour takeaway of an HC bag,
t-shirt, and workbook.
Considerations
Workbook material should be carefully developed to reflect brand
guidelines as well as meet educational best-practices for appropriate
information learning according to the user’s age.
66

67. Engagement
Tour Information
Why | Do this because -
Different people learn in different ways, and a multi-faceted
experience will reach more people. Adding elements to the
farm tour creates a richer experience and increases the educational value.
Currently the education tour is a fun experience. However, is not always well connect to the information or
education aspect. There are also environmental elements that cannot be controlled but affect the participants experience such as noise, wind, and other participants themselves.
Resources NEEDED
few
What | This affects many
Adding tour signage and a map allows for a participant
to follow along and self-guide through the information
LEVEL OF COMPLEXITY
low
if they did not hear everything. It also allows them to
high
take in the experience at a different pace. The map also
acts as a takeaway to extend the tour after the route is
complete.
TIME FRAME
now
Required Resources
future
Related
Education information
•
•
•
•
67
•
Service Profile Binder
Flow
Print vendor
Moo Ma’s Customer
•
Educational Tour Script
Educational Tour
•
Customer Education
Enhancements
•
•
Best Practices
Direct User Interaction

68. Possible Idea
Possible Idea
Considerations
The education tours should be thought of in a holistic manner where
participants can either self-guide or enhance their experience while
on the tour. The stronger the connections are between elements, the
more a customer will take-away from the experience.
68

69. Engagement
Moo Ma’s Customer Flow
Why | Do this because -
Moo Ma’s is a dynamic store setting that should continue to
grow as Hunter Cattle’s customer base continues to develop.
With a few adjustments HC could drastically improve the customer experience and augment overall visit satisfaction.
Customers do not want to have to work hard to buy
products and will give-up when a shopping experience
is too complicated even if they are interested in buying something. The current Moo Ma’s setup is cramped,
hard to understand and limited to no product information for those who want to know more.
Resources NEEDED
few
What | This affects many
Hunter Cattle must spend additional effort explaining
products which can be very difficult with large crowds.
LEVEL OF COMPLEXITY
low
Streamlining flow, visual display, and information make
high
things easier for the customer and reduce the level of
support needed from HC staff, freeing staff to engage in
conversation and developing relationships.
TIME FRAME
now
Required Resources
future
Related
•
•
Tour Information
•
Selling Script
Product photos
•
Education Tour
•
Display-friendly
•
Product displays
•
Direct User Interaction
•
Low-hanging Fruit
•
69
Pricing list
•
Customer Loyalty
•
Best Practices
Enhancements
Packaging

70. Possible Ideas
“Menu” price
list for all
products
Develop a comprehensive poster
with pricing and appropriate
images for customers to easily
browse available items.
Attractive &
informative
product displays
Display all product and consider
what product fixtures are most
appropriate for each item. Also
include supportive information, so
customers can easily understand
features and details of products on
display.
Individual price
markers
For the customer that wants to
wander, have clear price markers,
such as a mini flag, that makes cost
readily apparent.
Increase
display space
Moo Ma’s is a very personal space
that creates a feeling of being in
someone’s home. However, the
current setup make the space
appear small. The space loses its
main focus, which should be the
products and display. Removing
a few “family” elements will open
up the area without diminishing
personal feeling of the space.
Considerations
Interacting with the Hunter Cattle family is part of what makes Hunter Cattle unique and far more personable than a typical farm visit
experience. It is important to be mindful of customers and that not all
situations are appropriate places for small children and their friends.
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71. Each recommendation has implication for design,
branding, business, and operational improvement.
However, recommendations should be carried out
in increments according to a strategic plan which
Hunter Cattle develops for different stages of
growth.
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72. Feasibility 2x2
One option for determining a growth strategy could be
Feasibility can then be compared to the level of com-
based on the feasibility of executing a given recommen-
plexity looking at factors such as the number of pro-
dation according to how many resources are needed for
cesses to complete or people needed for execution of a
implementation considering time, capital, or equipment.
recommendation.
Many Resources Needed
Harder to implement but likely more growth-oriented
Direct User
Interaction
Offering
Extensions
Best
Practices
Low Level of Complexity
Farmer’s Market
Enhancements
Display-friendly
Packaging
Alternative Farm
Experience
Vendor
Display
Package
New Structured
Hire
Human
Packet Resources
Process
Documentation
Training
Tabloid
Service
Profile Binder
Educational Tour
Enhancements
Tour
Information
Third-Party
Training Guide
Differentiate
Relationships
Farmer’s Market
Setup Requirements
Customer
Connection
Customer
Education
Company
Evaluation
Workbook
Farmer’s Market
Selling Script
High Level of Complexity
Moo Ma’s
Customer
Flow
Low-hanging
Fruit
Message
Board
Customer
Loyalty
Easier to implement but may not focus on long-term growth
Educational
Tour
Script
Few Resources Needed
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73. 73
Alternative Farm Experience
Offering Extensions
Direct User Interaction
Moo Ma’s Customer Flow
Third-party Training Guide
Farmer’s Market Selling Script
Display-friendly Packaging
Best Practices
Customer Loyalty
Training Tabloids
PHASE 2
SOON
Customer Connection
Vendor Display Package
Customer Education
Service Profile Binder
Company Evaluation Workbook
Farmer’s Market Enhancements
Educational Tour Script
New Hire Packet
Process Documentation
Structured Human Resources
Differentiate Relationship
Farmer’s Market Setup Requirements
PHASE 1
NOW
Educational Tour Enhancements
Low-hanging Fruit
Tour Information
Message Board
Implementation Phases
This timeline compiles all of the recommendations based on when they could happen for now, soon, and in the future.
PHASE 3
FUTURE

74. Next Steps
A recommendation only goes so far as the value comes from executing a recommendation. However, successful execution
can only occur if a strategic plan is in place to set a clear purpose and define goals for every decision. Strategic plans consider stages of growth and what is relevant as growth occurs. Carefully lay out a road map for what can happen now, soon,
and in the future. Use these recommendations to evaluate where Hunter Cattle currently is and what would best support
the long-term future of the business.
1
Schedule
Pick a regularly scheduled day to focus on growth and business strategy.
2
Gather
Bring together key players so everyone has ownership in any decisions made.
3
Plan
Refer to the implentation phases to select recommendations to execute.
4
Test
Implement a recommendation in managable stages according to available resources.
5
Evaluate
Evaluate how successful each stage was and if execution of the next stage should follow.
5
Refine
Make changes as needed and continue to move forward.
74

75. Content Created, Developed and Compiled By:
DMGT 720 Spring 2013
Design Innovation Development and Marketing Strategies
Atthaves Borriraklert
Laura Campos
Michael Denman
Phillip Evans
Alexandra Jackson
Liu Xin
Carol Lora
JaKenna Martin
Priscila Mendoza
Mariana Ortiz Reyes
Lauren Peters
Diane Seaver
Bhavika Shah
Sun Tianjie
Nathan Sundberg
Wang You
Zhang Haoting
Professor
Verena Paepcke-Hjeltness
Courtesy of the School of Design
Sav annah College of Art and Design
75