Is your business or brand just getting started on Instagram? Looking for tips? Learn how to effectively post content and measurements for tracking campaigns. See popular third-party apps and learn about regrams.

1. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com
Using Instagram for Business
@lauriemeisel
New York Women in Communications, Inc.
May 14, 2014
#NYWICI

2. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com
Instagram Highlights
1.6 Billion
likes daily
200 Million
monthly
active
users
60 Million
average
photos/day
65% of
users
outside of
US
20 Billion
photos
shared
Purchased by
Facebook for
$1 Billion
Launched
October 6, 2010

3. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com
Starbucks was the first Fortune 500 company to adopt
Instagram
First photo: December 2010
Starbucks

4. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com
Source: http://www.l2thinktank.com/research/instagram-2014

5. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com
Source: TrackMaven, The Fortune 500 Instagram Report

6. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com
Instagram Basics
• Download the mobile app from Google Play, Apple Store, or Windows
• Use the same username and logo as your other social channels
• Remove privacy barriers so your brand can be found
• Follow selectively, but *do* follow, starting with followers from other
social networks
• Like, comment and connect with your audience!
• Use relevant hashtags, but don’t go overboard!
• Integrate your brand logo within your photos – think feed
• Use images to tell a story

7. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com
Instagram Tips
• Post regularly - 57% of the world’s top 100 social brands post at least
once per week and 28% post at least five times per week
• Hashtags – be selective
• Use Filters – top filters by usage are Amaro, Lo-fi, and Mayfair
• Geo-tag photos so customers can find your business.
• Repurpose existing collateral
• Post timely content – follow seasonal trends
• Engage your audience – use captions to ask questions
• Continue the conversation – respond
• Run contests
• Link your social feeds - connect your Facebook account to your
Instagram account.
• Integrate your marketing – newsletters, buttons, blogs
Source: Simplymeasured.com

8. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com
Follow Trends

9. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com
Source: http://instagram.com/vp
• Use selfies – selectively
• People behind the brand
• Customers
• Unique uses for your product
• Behind the scenes views
• Your product or people within the community
Selfies

10. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com
Regram & Engagement
• A “regram” or
“RG” is like a
retweet on Twitter
• Only available
through third-
party tools, like
Regram.me
• Ask first

11. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com
Dos & Don’ts
Source:

12. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com
12
Hashtags for Events
Tip: You can use the
same hashtag across
multiple social
networks, including
Twitter, Pinterest,
Facebook, etc.

13. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com
13
Embedding

14. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com
14
“Hot” Opportunity?

15. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com
• Up to 15 seconds of
video
• Choose from one of 13
filters
• Select favorite scene
as cover image
Source: http://instagram.com/p/kamVxZSo2I/
June 20, 2013 –
Video is launched Instagram Video

16. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com
Source: Iconosquare.com
Measurements

17. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com
Source: Simplymeasured.com
Measurements

18. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com
• Clear call to action –
Follow @NYWICI
• Create custom hashtag
• Promote on Instagram
• Are there “official
rules?”
• Share on other social
networks
• Promote via newsletter
and website
Instagram Contests

19. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com
Instagram Contests

20. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com
Source:
Instagram Contests

21. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com
Source:
Instagram Contests

22. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com
Source:
Instagram Contests

23. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com
Source:
Tradeshows & Events

24. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com
Weddings

25. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com
25
10s.ec
Source: https://10s.ec/items/22xq2
• Take a photo with
Instagram
• Post the hashtag "#10sec"
and the price, including
shipping in the caption and
post
• Photo will be automatically
uploaded to your shop
• Share your item on other
social media with one click

26. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com
Source: http://instagram-static.s3.amazonaws.com/Instagram_Case_Study_BenAndJerrys.pdf
Launched 11/1/13
on mobile home feed Instagram Ads

27. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com
Takeaways
1. Download the app
2. Use the same social name
3. Complete your profile
4. Engage in conversation
5. Respond to others
6. Do share personality
1. Use more than three hashtags
2. Ignore people who tag you
3. Post too often unless it is an event
4. #Regram without permission
5. Forget to track campaigns
6. Forget to follow @NYWICI
DO’s DON’Ts

28. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com
Source: MarketingThink.com/Gerry Moran

29. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com
Resources
Instagram for Business Blog
Instagram Is The King Of Social Engagement
Instagram Profile Optimization Guide and Cheat Sheet
20 Useful Apps To Get The Most Out Of Instagram
The Guide to Instagram for Business
How to Repost Instagram Photos

30. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com
Let’s Connect
@LaurieMeisel
LinkedIn.com/in/LaurieMeisel
LaurieMeisel.co
m
Laurie@LaurieMeisel.com
LaurieMeisel.com