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Company’s value &
Social Media
          -----------Laurity Gao
What is Value
Three Levels of Value

   1. Espoused Values

   2. Perceived Values

   3. Actual Values
Espoused Values
The values an organization or leader intends.
They are formal and communicated both in
writing and verbally.



This is “ What I say who I am”
Presentation for social media
Perceived Values
Those values the employees believe the
organization or leader actually embody. They are
the values the employees believe are behind
actions.
Actual Values
Those values which actually underlie how the
organization operates. They may or may not be
articulated, or even conscious.
Presentation for social media
Why by Social Media
1. Large number of current and potential
customers.

2. To accept a value need time. (There is a
difference between accept cash and accept
values.)

3. Along way evaluation.(Interact, and grow up
with customers further customer loyalty)
How to do
    Make social media pages along with companies value.

Social media stage

    Repetitively talking about company’s value in related campaign on
    the social media channel

Act as says

    Nurture your value in your target audience’s heart not force them to
    accept.

Water is stronger than metal
Social Media stage
        Make social media pages closely connect with
        organization’s value

        Be simple but not boring




Fast, high quality news, and free talks
Act as Says
 To help audience understand organization’s value
by launching related campaigns and topics, post
them on the social media channel.
Water is Stronger than
         Metal
Water can saturate sand.

Water =soft skills to illustrate organization's
value.

Dry sand=groundswell
Bad Examples
Mcdonald’s wanted to reintroduce its mint flavor
Shamrocking, by encouraging customers to post
like an captain.
McDonald's brand mission is to be our customers' favorite place and
way to eat.
What Li and Bernoff says
First, it is important to take this step by step.

Second, each of these stepping-stones leads in a
natural progression to the next step.

Third, you have to have executive support.
References
Bernoff, C. L. (2011). The groundswell transforms. In C. l. Bernoff, Groundswell (p.
331). Boston, MA, US: Harvard business review press.

Eichman, L. (2012). Project Management-strategic project leadership. Worcester:
Eichman Louise.

Mcdonalds. (2010, 1 1). Mcdonald's . Retrieved 12 05, 2012, from Mission & Values:
http://www.aboutmcdonalds.com/mcd/our_company/mission_and_values.html

McDStories, McDonald's Twitter Hashtag Promotion, Goes Horribly Wrong . (2012, 1
23). Retrieved 12 5, 2012, from huff post:
http://www.huffingtonpost.com/2012/01/23/mcdstories-twitter-
hashtag_n_1223678.html

Nudd, T. (2012, 3 14). McDonald's Fabricates Awkward Internet Meme With
#Shamrocking Pose like a poor man's Captain Morgan . Retrieved 12 5, 2012, from
Adweek: http://www.adweek.com/adfreak/mcdonalds-fabricates-awkward-internet-
meme-shamrocking-138947

times, N. y. (n.d.). New tork times. Retrieved 12 05, 2012, from New york times:
http://www.facebook.com/nytimes

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Presentation for social media

  • 1. Company’s value & Social Media -----------Laurity Gao
  • 2. What is Value Three Levels of Value 1. Espoused Values 2. Perceived Values 3. Actual Values
  • 3. Espoused Values The values an organization or leader intends. They are formal and communicated both in writing and verbally. This is “ What I say who I am”
  • 5. Perceived Values Those values the employees believe the organization or leader actually embody. They are the values the employees believe are behind actions.
  • 6. Actual Values Those values which actually underlie how the organization operates. They may or may not be articulated, or even conscious.
  • 8. Why by Social Media 1. Large number of current and potential customers. 2. To accept a value need time. (There is a difference between accept cash and accept values.) 3. Along way evaluation.(Interact, and grow up with customers further customer loyalty)
  • 9. How to do Make social media pages along with companies value. Social media stage Repetitively talking about company’s value in related campaign on the social media channel Act as says Nurture your value in your target audience’s heart not force them to accept. Water is stronger than metal
  • 10. Social Media stage Make social media pages closely connect with organization’s value Be simple but not boring Fast, high quality news, and free talks
  • 11. Act as Says To help audience understand organization’s value by launching related campaigns and topics, post them on the social media channel.
  • 12. Water is Stronger than Metal Water can saturate sand. Water =soft skills to illustrate organization's value. Dry sand=groundswell
  • 13. Bad Examples Mcdonald’s wanted to reintroduce its mint flavor Shamrocking, by encouraging customers to post like an captain.
  • 14. McDonald's brand mission is to be our customers' favorite place and way to eat.
  • 15. What Li and Bernoff says First, it is important to take this step by step. Second, each of these stepping-stones leads in a natural progression to the next step. Third, you have to have executive support.
  • 16. References Bernoff, C. L. (2011). The groundswell transforms. In C. l. Bernoff, Groundswell (p. 331). Boston, MA, US: Harvard business review press. Eichman, L. (2012). Project Management-strategic project leadership. Worcester: Eichman Louise. Mcdonalds. (2010, 1 1). Mcdonald's . Retrieved 12 05, 2012, from Mission & Values: http://www.aboutmcdonalds.com/mcd/our_company/mission_and_values.html McDStories, McDonald's Twitter Hashtag Promotion, Goes Horribly Wrong . (2012, 1 23). Retrieved 12 5, 2012, from huff post: http://www.huffingtonpost.com/2012/01/23/mcdstories-twitter- hashtag_n_1223678.html Nudd, T. (2012, 3 14). McDonald's Fabricates Awkward Internet Meme With #Shamrocking Pose like a poor man's Captain Morgan . Retrieved 12 5, 2012, from Adweek: http://www.adweek.com/adfreak/mcdonalds-fabricates-awkward-internet- meme-shamrocking-138947 times, N. y. (n.d.). New tork times. Retrieved 12 05, 2012, from New york times: http://www.facebook.com/nytimes