Presentation for David Mink

1. Mink Insurance
Online marketing
A proposal by WordJack Media

2. 1. The importance of online marketing
2. Your online marketing presence
3. What WordJack does
4. Our proposal
WordJack Media appreciates the opportunity to
present our online marketing credentials and proposal.
AgendaAgenda

3. Internet has changed the way customers shopInternet has changed the way customers shop
Fact:
80% of Canadians source information for purchase
decisions using an Internet search engine

4. Online marketing creates more visibility, more
leads and more customers
Why being found online matters?Why being found online matters?

5. Social media creates more visibility, more
leads and more customers
Why social media matters?Why social media matters?

6. Local companies in early stages of online marketing:
– All/most have websites
• Websites visited are not well optimized for SEO
– Many rely on corporate website page
• State Farm
• Co-operators
– Most rely on aggregators & corporate sites to be found
• A number of association aggregators serving industry
• Traditional aggregators dominate online search results (SEO)
– Yellow Pages
– 411
– ShopMidland
– No insurance company is active in social media
(Facebook, twitter, YouTube, etc)
• Opportunity to reach & attract new customers
What we found for “insurance”
Online Marketing activity in MidlandOnline Marketing activity in Midland

7. Google ranking for Midland searches
Insurance in MidlandInsurance in Midland

8. Insurance in MidlandInsurance in Midland
Commercial Insurance keywords

9. Google ranking
Insurance Broker….. Adjacent marketsInsurance Broker….. Adjacent markets

10. www.minkinsurance.com
• User friendly, easy to navigate, content rich
• Dated design/structure does not engage user
– Home page poorly designed for SEO
– Content buried deep in tabs
• Rankings for Google keyword searches are not good
– Keyword content not optimized for SEO
– Website coding not optimized for SEO
– No inbound links found on site
– No blog on site,
– Not present/active on key social media
– No video on site or YouTube
– No testimonials on site
What we found online
Mink InsuranceMink Insurance

11. • Dedicated to helping a local firms “win on the web”
• Limit number of clients in each market
• A Simcoe county company with global resources
> Collingwood, Boston, Miami, Melbourne
• 150 customers and growing
• 15 fulltime employees and growing
• A network of digital specialists
WordJack is a different marketing agency
focused exclusively on local businesses
WordJack can helpWordJack can help

12. What we doWhat we do
WordJack provides full online marketing service
to insure clients win on the web.

13. Some of the best family businesses in North
America
Chains & Franchises Online BusinessesLocal Businesses
Our clientsOur clients

14. Dynamic website creation
Why?
• Most local businesses are under-
served by their website
Our Approach
• 100% client owned
• Three concepts within 14 days
• Full service content creation
• Build for SEO optimization
• User friendly WordPress platform
• Fully WordJack managed
• Mobile friendly
• AND, it’s optional
WordJack offersWordJack offers

15. Local SEO expertise
Why?
• New business generator
• Google continues to be the
dominant source for search but not
the only one
• ROI from best practice SEO is high
Our Approach
• Both onsite & offsite optimization
• Full service includes keyword
analysis, content writing, linkbuilding,
review solicitation & social
bookmarking
• Optimized for Google, Bing, Yahoo,
& social search
WordJack offersWordJack offers

16. Full service social media marketing
Why?
• Drives new & referral business
• Social search is changing the game
– SEO impact & feeder to website
Our Approach
• Full service includes setup, strategy,
content generation & monitoring
• Unique followership campaigns to
expand reach
• Targeted campaigns for promotions,
specials & events
• Facebook, Twitter, Google+,
Pinterest, YouTube & LinkedIn…..
WordJack offersWordJack offers

17. Direct marketing campaigns
Why?
• Reach new & loyal customers
• Growing business online isn’t a
passive activity, you have to go get
it!
Our Approach
• Pay-per-click campaigns
• Email newsletters
• Promotion & offer distribution
• PR releases
WordJack offersWordJack offers

18. Advice, training, analysis & support
Why?
• Online marketing changes rapidly
• It’s not only what you do, but how
you do it
• Not every option works for every
business
• You get smarter & stay in control
Our Approach
• Dedicated Web Marketing Manager
• Regular & frequent communication
• Honest & clear reporting with
personalized analysis
• Advice & recommendations
• Responsive & flexible forward plans
WordJack offersWordJack offers

19. A custom marketing program focused on the
core pillars of web success
What to expectWhat to expect

20. Mink Insurance RecommendationMink Insurance Recommendation
WordJack will provide a fully integrated digital marketing program
including full website design and ongoing marketing services
Mink Insurance Website
•15 – 20 pages
– Home
– Products & Service landing
pages
• Quotation forms
– Resources
– Blog
•Full on page optimization
•Full SEO copywriting
•Email accounts & hosting TBD
•Google analytics setup
•Montage video for site &
YouTube
•All completed in ~8 weeks
Marketing Program
•Create & manage all social
media activity
• Facebook, Twitter,
YouTube, LinkedIn,
Pinterest, Google, and
industry profiles
•Presence management & SEO
•Ongoing creation of all content &
keyword optimization
•Social media integration &
management]
•Social media followership
campaigns
•Traffic generation campaigns
•Email marketing campaigns
•Full analysis & support

21. A large city agency at rates affordable for
local business owners
Website Development
(one time fee) $1500
Online marketing service
(monthly fee one location) 12 months 6 month
Full service program $700 $750
WordJack pricingWordJack pricing

22. Dano is the best, the response to his work on my behalf is
phenomenal & I'm impressed to say the least. The first three
months has net $20,000 in revenue over last year's sales &
another shop owner was wanting to know how I'm everywhere
on the web. Try it, you'll like it.
- Keith @ Taylor's Sport-N-Import
I have been overwhelmed with trying to "get ahead" of the
web advertising game for years in a world that is frankly "over
my head". After hearing about WordJack through a trusted
and established representative, I knew this was the answer to
my worries. Since starting with WordJack I am amazed why
anyone would do this on their own. It has relieved so much of
my stress and I am thorough pleased with the results. The
team that works for us, is in constant contact and always
knowing in which direction we should go next. Our work has
increased and we are presently looking to hire more
technicians.
- Amy @ Minyard Plumbing
What others are sayingWhat others are saying

23. The best thing about WordJack so far is the customer service
they give their clients. Our reps, Dano, Jack and Bonnie have
been very prompt with anything I asked of them and they
have went above and beyond on what they said they could
do. They are helping us design new logos, menus and ads. I
highly recommend them for any business interested in
increasing sales.
Last year we decided to significantly reduce our advertising
program with the yellow pages and re-invest the money
online. In fact, we reduced our overall yellow pages budget
by 25%. We chose WordJack Media to help us with our online
strategy and the results have been great. Not only, were we
able to “cover” any lost yellow pages business but we’ve
actually seen a significant increase in customers . Our website
is ranking on the first page of Google for at least ten different
keywords. We’ve averaged 650+ visits to our online landing
pages and we currently have over 2,400 social media
followers.
- Grady @ Queens Landing
- Charity @ Climate Control Systems
What others are sayingWhat others are saying

24. Contact us with your questions
Larry Jackson
Carol Millar
carol@wordjack.com
(705) 888-6609
larry.jackson@rogers.com
(705) 445-2700
Thank youThank you