Leah Schklar manages the social media presence for the National Society of Collegiate Scholars, including their LinkedIn group. She discusses establishing a personal LinkedIn profile to gain connections and recommendations. When managing a LinkedIn group, she recommends determining if it will be public or private, monitoring group joins, and establishing posting guidelines. She also suggests fostering discussion by posting genuine questions and sharing relevant information, while thanking members and avoiding self-promotion. LinkedIn tools like subgroups, RSS feeds, polls, and linking to blogs can also be incorporated.
1. LinkedIn for Nonprofits
Center for Nonprofit Success
September 8, 2011
Leah Schklar, The National Society of Collegiate Scholars
2. About Leah
Leah is the Manager of Social Media
and Interaction at The National Society
of Collegiate Scholars, an honor society
for high-achieving college students.
300 Facebook pages
3 Twitter accounts
1 LinkedIn group
2 blogs
3. Objectives
Your Personal LinkedIn Presence
Managing a LinkedIn Group
Fostering Discussion and Engagement
Incorporating LinkedIn Tools and Apps
4. Your Personal LinkedIn Presence
Fully completed
profile
Linked with Twitter
and blog
500+ connections
6. Your Personal LinkedIn Presence
Many interests and
specialties
Member of
numerous groups
7. Managing a LinkedIn Group
Public or private?
Public – Private –
Everyone can see it People are more likely to join
People can browse easily Ability to e-mail members with
Non-members will be able to group discussions
comment
Less spam to moderate
Moderation of spam is
required Limiting potential audience
8. Managing a LinkedIn Group
Monitoring group joins
If your group is private, decide if
you want to approve all requests or
will only certain people are
accepted
Set up automatic messages to be
sent to new members or those
who request to join
9. Managing a LinkedIn Group
Lay some ground rules
Establish some posting guidelines
and rules
Include community contacts, specify
where certain types of content
should go and describe conduct that
could cause members to be banned
10. Managing a LinkedIn Group
Highlight valuable contributions to the group
When needed, give warnings privately
Use your best judgment
Help your members promote themselves
Follow the input of the community
Send announcements
Use other social media to promote the group
11. Fostering Discussion and Engagement
Post genuine discussions and thought provoking
discussions
Empower members to meet offline
Thank people for their participation
You should participate, but avoid self promotion
Share helpful information and relevant articles