More Related Content Similar to Creating Impactful Augmented Reality Experiences (20) Creating Impactful Augmented Reality Experiences2. Layar Platform - general overview
Content examples
Layar Player (embed a layer)
Discovery engine
Image Recognition
Payment Platform
Layar Partner Network & Pioneers
CMS
7. It’s about playing content
http://www.youtube.com/watch?v=b64_16K2e08
http://itunes.apple.com/nl/album/one-your-name-ep/id379593408
http://m.layar.com/open/conquar/
http://open.spotify.com/track/1qZMPmpD1jDcOA7gZ6TCde
9. Three parts of the Layar ecosystem
Discovery Player
Publishing
1.000.000 active users 1.400 layers thousands of developers
Browser
10. © 2010, Layar B.V.
Publishing Platform
implemented implemented Implemented In development In development Coming up
Dutch, French, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin), Spanish and Italian
...
25. © 2010, Layar B.V.
Splinter Cell by Muzar
http://www.muzar.org/
29. © 2010, Layar B.V.
Amsterdam Fire Brigade
- Dangerous buildings
35. © 2010, Layar B.V.
Rolling Stones
by Augment Reality
http://www.augmentreality.co.uk/
44. © 2010, Layar B.V.
Prince of Persia by TAB
http://www.tabworldmedia.com