We at LBi think that it’s important for us as an organisation to remove the fear factor when it comes to innovation. Lets believe in making mistakes without being penalized. If you knew that you could be as free, and creative as you’d like, with no repercussions, it would create a more open, and therefore innovative atmosphere. The important thing is, to create a culture that fosters innovation within the workplace. Our innovation sessions are about coming together and talking about innovation around the world. The topics for 07/04/11 are: - The world-wide-web - Social Check-ins - Social Retailing

1. Creative campfire
07/04/11

2. Tyler Durden’s 8 rules of innovation
• No fear. No distractions. The ability to let that which
does not matter truly slide.
• “No fear! No distractions! The ability to let that which
does not matter truly slide!
• I say never be complete, I say stop being perfect, I say
let’s evolve, let the chips fall where they may.
• It’s only after we’ve lost everything that we’re free to
do anything.
• You’re not your job. You’re not how much money you
have in the bank. You’re not the car you drive. You’re
not the contents of your wallet. You’re not your
fucking khakis.
• People do it everyday, they talk to themselves… they
see themselves as they’d like to be, they don’t have the
courage you have, to just run with it.
• Sticking feathers up your butt does not make you a
chicken.
• This is your life, and it’s ending one minute at a time.

3. So...what does all of this mean for us?
“Creativity and innovation are mainly
about hard work. It’s about constantly
coming up with ideas and thinking
through problems instead of vegging
out. And it’s about taking action, plain
and simple.”
Brian Clark, new media entrepreneur and co-founder of Lateral Action.

4. The big 3’s for this month

5. 1. The World-Wide-Web
2.Social media check-ins
3.Social retailing

6. The World-Wide-Web

7. What is the World Wide Web?
The World Wide Web is like a
huge electronic magazine and to
flick through each page, you
would require a browser - to
input an address.

8. Top significant moments from the internet history

10. How can we predict
what's coming next?

11. Kevin Kelly on the next 5,000 days of the web

12. In conclusion:
Never stop believing in the
power of web. The possibilities
are limitless.

13. Social media check-ins

14. Excuse me, but what is a check-in?
Quite simply, making your
presence and identity known to
an establishment or business
upon entry.

15. The check-in landscape

16. Discounts for Checkins: Westfield Valley Fair

17. Facebook Places Leader Boards: VisitBritain

18. Citizen Journalism: Twitter at work

19. Map your valentine

20. Everyone loves free stuff

21. Surprise me!

22. In conclusion:
Check-in is not about the
medium, it’s about measuring
interest in a place.

23. Social retailing

24. Why social retailing?
70% of purchasing decisions are
made inside the store.
But what about the other 30%?

25. Try it before you buy it

26. Show me if it was really made for me

27. Responding to a stressed mum on a budget

28. If it’s tasty, I will talk about it

29. In conclusion:
Social retailing is only about
integrating e-commerce into
social-media.

30. Your opinion matters

31. If you were to use the web for
one single purpose, what would
it be?

32. Do you really care where your
friend has checked-in?

33. Would you use the
twitter-mirror if it was setup at
Harvey Nichols in Dubai Mall?

34. Kids, you got homework
this weekend

35. Yas Island wants to do
something different this
Ramadan.
They want to make this
Ramadan all about sharing.
What would you do digitally to
support this vision? Tell us in one
paragraph, not more.

36. Thanks for listening.
Stay creative.