Google has done a great job breaking down the steps consumers go through when shopping on line, but how do you execute this in your dealership?
That was the topic of my Digital Dealer 12 discussion "Marketing By The Numbers"
31. 4.2% of competitive
customers visit the
dealership at this level of
First Name
the funnel with a 36% Last Name
Email Address
average sale ratio Home Phone
Mobile
52. • Start with your Customer Base
• Database Web Targeting… Keep them close
• Get higher in the funnel and add value there, use
how to dealership based incentives to get the visit &
stop the shopping cycle
-noun • Be Where the customers are…
ALL steps of the cycle
A set of step-by-step • Stimulus
instructions for • Product
• Dealership
accomplishing a • Understand what they want
certain task or from YOU
reaching a certain • Do you have what I want & do I have choice?
objective • How much is it going to cost me?
• How easy are you to deal with?
• Recognize you are marketing a
product not a website
• Make a strong compelling offer
• Single clear call to action
• Social Proof