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International Marketing Case Study

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Lawrence Cenotto
Lawrence Cenotto

I made this PowerPoint presentation for my International Marketing class in 2006. It was the for a case study in which we critiqued how Coca-Cola and Pepsi tried to enter the Indian soda industry, and we examined what went right and what went wrong.

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Coke and Pepsi Learn to Compete in India By Diana Berger, Arthur Catlin, Ian Cavanaugh, Larry Cenotto, Dave Christiansen, and Matt Ross
Background of Beverage Industry in India ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Political Environment in India
Political Environment in India ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Political Environment in India ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Political Environment in India ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Political Environment in India ,[object Object],[object Object],[object Object],[object Object],[object Object]
Timing of Market Entry
Timing of Market Entry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Timing of Market Entry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Responses to India’s Enormity ,[object Object]
Responses to India’s Enormity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Responses to India’s Enormity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Responses to India’s Enormity ,[object Object],[object Object],[object Object],[object Object]
Responses to India’s Enormity ,[object Object],[object Object],[object Object]
Coke and Pepsi’s “Glocalization Strategies” ,[object Object],[object Object],[object Object],[object Object]
Pepsi’s Glocalization ,[object Object],[object Object],[object Object]
Pepsi’s Glocalization ,[object Object],[object Object]
Coca-Cola’s Glocalization ,[object Object],[object Object],[object Object],[object Object]
Coca-Cola’s Glocalization ,[object Object],[object Object],Vivek Oberoi Aishwarya Rai
Coca-Cola India’s Mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Coca-Cola India’s Mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object],“ Why doesn’t this multinational set an example by fulfilling its own commitments?”
Coke or Pepsi in the Long Run? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pepsi’s Lessons Learned ,[object Object],[object Object],[object Object],[object Object]
Coca-Cola’s Lesson’s Learned ,[object Object],[object Object],[object Object],[object Object]

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