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Setting Salon Standards
Lauren
Stiles
   What are appropriate standards?

   Why are standards important?

   How do standards help you and your staff?

   How do you establish standards for your salon?

   How do you enforce standards in your salon?

   How do you get employees on board with the standards
    program?

   How can you use the Position Agreement?
   Your goal with a salon standards program

    is to achieve salon CONSISTENCY with your

    entire staff.

   It ensures and certifies that salons and

    personnel are following proper processes

    and procedures.
   Standards keep everyone on the same page

   Standards measure progress and growth
   Salon Operations Standards

   Staff Training Standards

   Guest Service Standards

   Salon Décor Standards

   Stylist Image Standards

   Stylist Business Etiquette and Performance Standards

   Manager Business Etiquette and Performance Standards
   Define the standards in writing (employee manual)

   Share the standards with the employees

   Explain the Rationale for standards

   Explain the benefits

   Explain compliance

   Set the expectations for compliance

   Get agreement on the standards and compliance

   Explain and outline consequences
   Standards should be consistent across all
    employees

   Document them in your Salon Manual or
    Handbook

   Document standards in your position
    agreements/job description

   Ensure new employees are given standards as
    soon
    as they start (if not before)

   Standards are dynamic and should be used in
   Benefits to the salon
       More professional place to work
       Better reputation
       Consistent guest experience
       Consistent staff relations
       Increased sales
       Profitability
   Benefits to each employee
       Better relations with colleagues
       Better relations with management
        Better service mean better tips
       Improved career skills
       Training (technical, retails sales, and guest service)
       Profitable salon means continued employment
   Publish your standards

   Have a group meeting with all staff

   Post Them

   Solicit questions (privately)

   Distribute job descriptions

   “One-on-Ones”

   Get signed copies of job descriptions
    and employee manual
    acknowledgements on file
   All employees must meet minimum standards

   Set time frame for implementation

   Establish Goals around compliance, I.E.

        Month 1- Each stylist must meet 50% of salon standards

        Month 2- Each stylist must meet 75% of salon standards

        Month 3- Each stylist must meet 90% of salon standards

   Employees failing to meet the standards will receive coaching /
    counseling

   Employees who fail to meet minimum standards within four months
    should expect consequences
   How will the standards be
    enforced?

   Secret Shopper

   POS Reports

   Training

   Performance reviews

   Make it clear that the standards are
    NOT just words on paper but
    required behavior that will be
   Guest Service Performance Evaluation

   Guest Feedback Form

   Salon Operations Evaluation Form

   Manager Evaluation

   Stylist Evaluation

   Owner Evaluation

   Salon Décor Evaluation

   Interior

   Exterior
You have the option to selectively change standards
   What happens when you change standards to often:

       Lose credibility with employees – opens the door for
        negotiating on any / all standards.

       Reduces your salon’s performance

       Provide reduced guest service.
   Standards should be enforced like any
    other salon discipline situation
   Apply all standards fairly
   With an escalating penalty
   Reward for early adoption
   Coaching to get to the standards
   Counseling for non-compliance
   Verbal Warning for non-compliance
   Written warning for non-compliance
   Termination for non-compliance
   It takes time for change to occur

   Do not expect compliance overnight

   Recognize employees embracing
    the standards early

        Reward them

   Use training where appropriate

   Have a “Salon Makeover Party” with before and after
    pictures to make dress code standards more fun
Set
        Goals
        Highe
          r
Standards are a Minimum
          Bar
   As an owner or manager, you must lead by
    example

   Be in compliance with your own dress code
    every time you are in a salon

   Demonstrate excellent guest service

   Pitch in and help clean the salon

   Walk the Walk
   Standards can help your salons become better
    places:
        For your guests to get services
        For your employees to work

      To own
    Standards can help:
        Your employees achieve their goals
        Your managers have a positive
         relationship with the employees
        You to have a positive relationship
         with all employees
   Standards are:
        Important
        Non-Negotiable
        Fairly defined and
   What are appropriate standards?

   Why are standards important?

   How do standards help you and your staff?

   How do you establish standards for your salon?

   How do you enforce standards in your salon?

   How do you get employees on board with the standards
    program?

   How can you use the Position Agreement?
What Did You Learn

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Setting salon standards ver6

  • 2. What are appropriate standards?  Why are standards important?  How do standards help you and your staff?  How do you establish standards for your salon?  How do you enforce standards in your salon?  How do you get employees on board with the standards program?  How can you use the Position Agreement?
  • 3. Your goal with a salon standards program is to achieve salon CONSISTENCY with your entire staff.  It ensures and certifies that salons and personnel are following proper processes and procedures.  Standards keep everyone on the same page  Standards measure progress and growth
  • 4. Salon Operations Standards  Staff Training Standards  Guest Service Standards  Salon Décor Standards  Stylist Image Standards  Stylist Business Etiquette and Performance Standards  Manager Business Etiquette and Performance Standards
  • 5. Define the standards in writing (employee manual)  Share the standards with the employees  Explain the Rationale for standards  Explain the benefits  Explain compliance  Set the expectations for compliance  Get agreement on the standards and compliance  Explain and outline consequences
  • 6. Standards should be consistent across all employees  Document them in your Salon Manual or Handbook  Document standards in your position agreements/job description  Ensure new employees are given standards as soon as they start (if not before)  Standards are dynamic and should be used in
  • 7. Benefits to the salon  More professional place to work  Better reputation  Consistent guest experience  Consistent staff relations  Increased sales  Profitability  Benefits to each employee  Better relations with colleagues  Better relations with management Better service mean better tips  Improved career skills  Training (technical, retails sales, and guest service)  Profitable salon means continued employment
  • 8. Publish your standards  Have a group meeting with all staff  Post Them  Solicit questions (privately)  Distribute job descriptions  “One-on-Ones”  Get signed copies of job descriptions and employee manual acknowledgements on file
  • 9. All employees must meet minimum standards  Set time frame for implementation  Establish Goals around compliance, I.E.  Month 1- Each stylist must meet 50% of salon standards  Month 2- Each stylist must meet 75% of salon standards  Month 3- Each stylist must meet 90% of salon standards  Employees failing to meet the standards will receive coaching / counseling  Employees who fail to meet minimum standards within four months should expect consequences
  • 10. How will the standards be enforced?  Secret Shopper  POS Reports  Training  Performance reviews  Make it clear that the standards are NOT just words on paper but required behavior that will be
  • 11. Guest Service Performance Evaluation  Guest Feedback Form  Salon Operations Evaluation Form  Manager Evaluation  Stylist Evaluation  Owner Evaluation  Salon Décor Evaluation  Interior  Exterior
  • 12. You have the option to selectively change standards  What happens when you change standards to often:  Lose credibility with employees – opens the door for negotiating on any / all standards.  Reduces your salon’s performance  Provide reduced guest service.
  • 13. Standards should be enforced like any other salon discipline situation  Apply all standards fairly  With an escalating penalty  Reward for early adoption  Coaching to get to the standards  Counseling for non-compliance  Verbal Warning for non-compliance  Written warning for non-compliance  Termination for non-compliance
  • 14. It takes time for change to occur  Do not expect compliance overnight  Recognize employees embracing the standards early  Reward them  Use training where appropriate  Have a “Salon Makeover Party” with before and after pictures to make dress code standards more fun
  • 15. Set Goals Highe r Standards are a Minimum Bar
  • 16. As an owner or manager, you must lead by example  Be in compliance with your own dress code every time you are in a salon  Demonstrate excellent guest service  Pitch in and help clean the salon  Walk the Walk
  • 17. Standards can help your salons become better places:  For your guests to get services  For your employees to work   To own Standards can help:  Your employees achieve their goals  Your managers have a positive relationship with the employees  You to have a positive relationship with all employees  Standards are:  Important  Non-Negotiable  Fairly defined and
  • 18. What are appropriate standards?  Why are standards important?  How do standards help you and your staff?  How do you establish standards for your salon?  How do you enforce standards in your salon?  How do you get employees on board with the standards program?  How can you use the Position Agreement?
  • 19. What Did You Learn