1. “How To Get Social
On Facebook &
Generate Leads”
by Lloyd

2. Social Media marketing
is a great way to boost
interest in your brand
and increase leads and
sales.

3. So . . . .With That
Said Let’s Discuss
Facebook In
Particular.

4. Are You Aware of The
Precise Types of
Content That Will
Make Your Marketing
Successful?

5. What is content strategy? It’s
your mindset, culture &
approach to delivering your
customer’s information needs
in all the places they’re
searching for it, across each
stage of the buying process.

6. It takes a solid
plan to pull this
off.
Winston Churchill
once said, “He who
fails to plan is
planning to fail.”

7. Nothing could be truer
with respect to your
Social marketing. It’s the
planning that must
come first before you
move out into the world
of Social Media.

8. There are 3
categories of
content that are
most ideal and
should factor into
your overall Social
marketing plan:

9. 1. Personality. This type of
content focuses
on subjects outside of your store, your
products and your services. We’re talking
about fun, humorous and engaging
content that people generally enjoy
seeing and interacting with.

10. Irresistible community-related
stories and interesting subjects
that peak peoples’ attention
are what you’re going for. It’s
the hardest type of content to
produce and it gets you the
highest engagement.

11. 2. Brand. This type of
content revolves
around your
dealership’s brand –
the characteristics that
compel people to buy from you. This
would be things like interesting
stories about your customers (with
pictures), video interviews &

12. testimonials, coverage of local events
that you’re participating in, your blog
posts, “How to” videos and certainly
anything focusing on employee or
affiliate recognition. (Percent of
total content: 20%)

13. 3. Product. Here’s where you get to
share specials and spotlight cool
features of your business.

14. Most everyone knows by now that
Social is not a broadcasting
tool, but don’t be afraid to post
sales-related content. You’ve
worked hard to build trust with
the audience and you’re allowed
to reap the benefits. (Percent of
total content: 10%)

15. Take action now. Develop your
Social marketing plan utilizing
these 3 valuable types of
content. You’ll see the results
you’re looking for sooner and
with more consistency. Build it
the right way and they will
come.

16. CEO & Founder of
Global Apps Network &
NetDivvy

17. www.LloydDobson.com
FREE 8-Day Boot Camp
or If YOU Want In The
Exploding Mobile App Biz
www.MobileAppOpportunity.com

18. “Remember It Is Not
What YOU Know, But
What YOU Do With
What YOU Know”
www.LloydDobson.com