September 26th 2014. 1. Google's PBN rampage 2. It's all about 'brands' & 'topics' 3. 2014 Ranking Factors Analysis

1. Lead Generation Websites:
SEO News
1. Google’s PBN rampage
2. It’s all about ‘brands’ and ‘topics’
3. SEO Ranking Factors Analysis
For more information email:
info@leadgenerationwebsites.co.uk

2. 1. Google de-indexes
large numbers of PBNs
For more information call: 01708 208 889

3. Google targets SEO PBNs
Google has made an unexpected algo change that targets
PBNs and de-indexes them.
At the same time they are sending penalty notices
regarding ‘thin content’.
This is a global action by Google.
For more information call: 01708 208 889

4. What’s a PBN?
A PBN is short for ‘Private Blog Network’
Although often they are ‘Public Blog Networks’
A PBN is a network of sites that is set up purely for the
purpose of giving links to other sites so they may rank
higher.
For more information call: 01708 208 889

5. What are the implications for business websites?
The key take away now is;
DO NOT GET INVOLVED IN PUBLIC BLOG NETWORKS!
If a PBN service is being advertised on forums and is publicly
touting for business then you can be sure that at some point
Google will take them down and penalise every associated site.
For more information call: 01708 208 889

6. 2. It’s all about ‘brands’
and ‘topics’
For more information call: 01708 208 889

7. SEO is changing…
...build a brand and create content around topics not
keywords
For more information call: 01708 208 889

8. What are the implications for business websites?
The key take away now is;
Longer, more detailed pages rather than the laser-focused pages
of a few tears ago.
Don’t make a page for green widgets, a page for blue widgets and
a page for red widgets – just make a page for ‘Widgets’ and talk
about the different types on the same page.
For more information call: 01708 208 889

9. 3. SEO Ranking Factors Analysis
For more information call: 01708 208 889

10. Most traditional keyword factors are in significant decline!
1. there is a marked decrease of instances of "Keyword
in URL" and "Keyword in Domain"
2. relatively few sites actually have the keywords in their
page heading tags
3. over the last 12 months the average share of links
featuring the keyword in the anchor text has declined
For more information call: 01708 208 889

11. Most traditional keyword factors are in significant decline!
4. however the higher the ranking then the higher the
percentage of backlinks containing the keyword and this
share continuously decreases with each position.
5. pages with relevant and related phrases on the page
ranked better, meaning ‘topic’ pages rather than
‘keyword’ pages are what Google is looking for.
For more information call: 01708 208 889

12. Brands rank better
Very often what Google serves in positions 1-2 are
brands, often big brands!
Google likes brands and their algorithm now naturally
favours these big sites
However you can build a brand too and take advantage
of these factors.
For more information call: 01708 208 889

13. Content factors increasing in influence
1. Longer content – 1500+ words - is now ranking better
than shorter pieces – topics not keywords!
2. Content with rich-media ranking better than text only
3. Content which generates good ‘user-signals’ ranks
better.
For more information call: 01708 208 889

14. Authority links still massively effective
Links are still one of the top factors in rankings.
Without good links it is impossible to rank for
competitive phrases.
A good link profile has more generic anchors than brand
and more brand anchors than keywords
It also has quality over quantity – fewer links, but from
more trusted websites!
For more information call: 01708 208 889

15. Implications for business owners?
1. Create multi-media content that answers your
prospects questions.
2. Create this content based around the whole topic
rather than a very narrow set of products.
3. Obtain fewer but higher quality links
For more information call: 01708 208 889

16. For more information;
call: 01708 208 889
Email: info@leadgenerationwebsites.co.uk