A brief presentation to the faculty and administrators of Black Hills State University of our teams findings and recommendations for pursuing AACSB accreditation. The full is plan is more than 70 pages long.

1. Marketing Plan 2011
College of Business and Technology
Presented by: Buzz Marketing

2. Executive Summary
 The Industry
 The College
 COB Services
 The Market
 Environmental Factors

3. Situational Analysis
The Competition
 University of South Dakota
 South Dakota State University
 Northern State University
 Dakota State University

4. SWOT Analysis
Strengths
Student involvement within the
community
High quality faculty
Student work ethic
Small class sizes
Location
Weaknesses
Having to sell the value of the
University to the community
Low salary for faculty members
Lack of student involvement
Technology gap on campus
Faculty work loads
Low population
Limited majors
Opportunities
AACSB accreditation (increased credibility)
Deeper connections within the community
Strengthen perceived value
Student research
DUSEL
Growth
Threats
Raising tuition costs
Higher credit requirement
Online degree programs
Recent budget cuts

5. Marketing Strategy
 Brand the College of Business
 Increase national presence through
conference competitions
 Increase COB student organization
cohesion
 Push COB Minors
• Focus on freshman students

6. BUSINESS KNOWLEDGE
puts you ahead of the competition
to opportunity
Minor in Business
& discover endless options!
BUSINESS KNOWLEDGE
puts you ahead of the competition
to opportunity
Minor in Business
& discover endless options!
Open the Door Open the Door

7. Marketing Strategy
 Structured internship program
• Internship information on school website or create
interactive website
• Student position to assist in management of
internships
• Ongoing relationship with businesses
 Strengthen student commitment to COB
• Fall welcome for COB students
• Student mentor program
• Student research

9. Marketing Strategies
 Increase perceived value of COB within
community
• Strengthen ties between the College of
Business Student Advisory Board and
Community Advisory Board.
• Semi-annual community mixers
• Visits to local high schools

10. Appendices
Appendix A: Research
– BHSU CBT Student Survey
– Research result graphs
Appendix B: College of Business
promotional materials

11. Thank You!
Buzz Marketing