The poster uses a dark color scheme of black and grey to create a frightening and supernatural atmosphere. The close-up image of the main character's frightened face and the more subtle image of a pale woman's face without eyes add to the eerie and unsettling tone. Shadowy lighting fades from the main character's face into complete darkness around the woman's face, suggesting danger from the unknown. Text styles and placement lead the viewer to the shadowy image of the woman's face and pose an open-ended question to involve the audience.

1. Woman in black poster
Colour.
The colour scheme in this poster
is very dark. It uses colours such
as black and grey, even the
characters skin is
very pale and grey
looking. The colour
scheme allows for a
frightening face to
be made in the smoke type line
effect because of the grey lines
created by the colours shadows
behind the text. The colour
scheme tells the audience what
genre the film is instantly, and the
blue hints, in the characters eye
and around some text can give a
supernatural feel to the poster
and film.
Image.
The image is a close up of half the
characters face, the close up
allows the audience to recognize
the character, and his emotions,
which would be serious and
frightened. The second image is
more subtle, it is of a woman’s face. Because it is more profound it is
harder for the audience to see and when they do see it they are
jumped or shocked. The fact that the text is smudged into this image
may be telling the audience that that is the ‘woman in black’ or she is
the ghost that needs to be believed in. These enigmas are very
effective when drawing in the audience. The images also portray an
element of dramatic irony because the protagonist cannot see the
face. The image of the woman also has no eyes, adding to the
frightening element.
Lighting.
The lighting creates a very eerie atmosphere. The main character has
the most, yet shadowy lighting on his face. The lighting coming from

2. the left of the poster fades to black when it reaches the women’sface
which is effective because it allows for her to be there.
The darkness behind this shadow suggests that with the women,
comes danger and the unknown.
Text.
The text styles is all slightly stretched upward, and it all leads to the
women’s shadow/smoke face. The white colour of the text stands out
for the audience to see, following Chris frosts theory on readable text.
The text style is also a bit scratched and old looking, adding to the
eerie atmosphere.
Language.
There is minimal language used, there is a statement of
the main character whom is Daniel Radcliff, who is very
well known by this films target audience because of
starring in all harry potter films.
There is also a rhetorical question used, which addresses
the audience directly, which then involves them in the
film, and creates a sense of mystery because it is just
below the shadowy ghost. The ghost is difficult to see
and only parts of a face is there, because of what the
question implies, the language and image compliment
each other in terms of the rhetorical question.
Influences; this poster has really influenced me to use a language and
image link, I think it is really effective! I have also been influenced by
this poster to use more shadows.