1. EVALUATION
• Your production must be evaluated in electronic format, this may
take various forms such as PowerPoint, filmed presentation, blog
posts or audio commentary. Your evaluation MUST contain an
element of audience feedback and MUST address the following
questions:
1. In what ways does your media product use, develop or challenge
forms and conventions of real media products?
2. How does your media product represent particular social groups?
3. What kind of media institution might distribute your media product
and why?
4. Who would be the audience for your media product?
5. How did you attract/address your audience?
6. What have you learnt about technologies from the process of
constructing the product?
7. Looking back to your preliminary task, what do you feel that you
have learnt in the progression from it to the full product?

2. In all cases, candidates should be
encouraged to see the evaluation as a
creative task and the potential of the format
chosen should be exploited through the use
of images, audio, video and links to online
resources.

3. EVALUATION
• Working with existing forms and conventions – reworking the
familiar
• At a micro, technical level, how well did you observe the
conventions of continuity, the language of film and the
grammar of the edit?
• How many mistakes did you make, and did you improve in the
main task having made errors in the preliminary exercise?
• At a more symbolic, macro level, how does your fiction film
reflect or challenge the conventions of the genre or type you
are working in? Will it fulfil the 'contractual' nature of film
genre or will it subvert expectations deliberately?
• Are there any elements of deliberate pastiche or parody, where
you ‘play’ with the genre's codes and history? Are there any
intertextual moments where you hint at a reference to another
film?
• What kinds of audience pleasure are you trying to provide, and
how confident are you that you have delivered on this
promise?

4. EVALUATION
• Representing—constructing 'the real'
• Who and what (people, places, themes, ideas, time
periods) have you represented and how in your film?
• Who is included and excluded by the text you have
created?
• What form of ‘realism’ have you constructed, and why?
• What role do the mise en scene, acting, dialogue, music
and style of camera work (micro elements) play in the
construction of verisimilitude (the macro level of the
textual world)?

5. EVALUATION
• Working in media production contexts – professional practice
• How did you manage the group dynamics, equipment and
resources, interim deadlines and the necessarily collaborative
nature of film-making?
• What health and safety and logistical problems did you solve?
• How did you organise your human resources—the people
involved in the production?
• How did you manage actors, locations, costumes and props?
Remember that deciding not to use a particular strategy (e.g.
not to use any props) is also a creative decision.
• How did storyboarding and creating a shooting script work in
practice? Did you make creative decisions to depart from the
original plan? For what reasons and with what outcomes?
• Although time management may seem a less exciting aspect of
creative media practice, it is possibly the most important—how
did you manage your time, and with what success?

6. EVALUATION
• Using technology—creative tools
• You will have used digital cameras,
microphones, lighting and editing resources.
Some of these will have been closer to industry
standard (for example, Final Cut Pro) than
others (for example, using a torch to light a
scene).
• How did digital technology enable you to
develop creatively and are there examples of the
technology obstructing or preventing your
creative flow?

7. EVALUATION
• Thinking about audience—making meaning
• How did you respond to the initial brief with the audience in
mind?
• How did your analysis and research into the type of film you
selected impact on the creative process in pre-production?
• In filming and editing, how did you ensure that the meaning
would be apparent to the audience? What creative decisions
did you make in planning, rehearsing, filming and editing that
were influenced by your sense of the audience and possible
layers of interpretation?
• How did the audience respond when you trialled aspects of
your film? Are there a variety of different possible interpretations of
your opening sequence that will depend on the cultural situation of
the viewer?