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HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND ANCILLARY
TEXTS?

Leanne Westbury
VOICE OVER
The documentary and radio trailer feature the
 same voice over in order to create
 consistency between texts and to
 successfully convey a brand identity as
 someone influenced by the trailer to watch
 the documentary would recognise the voice.
BROADCAST/ DISTRIBUTION
The proposed channel for broadcast of the
  documentary is BBC3 and the trailer would be
  played on BBC Radio 1 as we found our target
  audience who watch BBC3 to also listen to Radio.
  We could ensure our double page spread would be
  accessible to our audience by featuring it in
  magazines with similar target audiences and
  subject matter such as NME, Company and More.
TITLE
  The title of our documentary
  features in the radio trailer but
  not fully in the double page
  spread which is a fault in the
  content as the whole title
  should be featured to create
  consistency and clarity.
CLIPS AND QUOTES
 Both ancillary texts contain clips and quotes
  from the main text, effectively combining
  content through all pieces.
 The radio trailer contains audio clips from the
  vox pops and formal interviews in order to
  provide a brief preview of the issues
  discussed in the text.
 The double page spread contains both
  quotes from the documentary and screen
  grabs of particularly significant clips in the
  main text
TONE/ ATTITUDE
 The tone throughout all texts discourages
 illegal downloading using facts and expert
 opinions and insights to provide an insider
 perspective to an audience who illegally
 download. The attitude remains upbeat in
 order to maintain positivity whilst
 discouraging illegal downloading.
BRAND IDENTITY
   A brand identity is portrayed using a combination of
    tone, style, facts, content and target audience. The
    style is created through music, pace and creative
    editing choices such as the tiled vox pop sequence
    and title shot.




   It is important to create a brand identity to portray a
    solid and professional product to an audience in
    order to entice interest in the texts.

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Q2..

  • 1. HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS? Leanne Westbury
  • 2. VOICE OVER The documentary and radio trailer feature the same voice over in order to create consistency between texts and to successfully convey a brand identity as someone influenced by the trailer to watch the documentary would recognise the voice.
  • 3. BROADCAST/ DISTRIBUTION The proposed channel for broadcast of the documentary is BBC3 and the trailer would be played on BBC Radio 1 as we found our target audience who watch BBC3 to also listen to Radio. We could ensure our double page spread would be accessible to our audience by featuring it in magazines with similar target audiences and subject matter such as NME, Company and More.
  • 4. TITLE The title of our documentary features in the radio trailer but not fully in the double page spread which is a fault in the content as the whole title should be featured to create consistency and clarity.
  • 5. CLIPS AND QUOTES  Both ancillary texts contain clips and quotes from the main text, effectively combining content through all pieces.  The radio trailer contains audio clips from the vox pops and formal interviews in order to provide a brief preview of the issues discussed in the text.  The double page spread contains both quotes from the documentary and screen grabs of particularly significant clips in the main text
  • 6. TONE/ ATTITUDE  The tone throughout all texts discourages illegal downloading using facts and expert opinions and insights to provide an insider perspective to an audience who illegally download. The attitude remains upbeat in order to maintain positivity whilst discouraging illegal downloading.
  • 7. BRAND IDENTITY  A brand identity is portrayed using a combination of tone, style, facts, content and target audience. The style is created through music, pace and creative editing choices such as the tiled vox pop sequence and title shot.  It is important to create a brand identity to portray a solid and professional product to an audience in order to entice interest in the texts.