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Marketing to Women: What Every Brand Needs to Know, By LeapFrog Interactive

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LeapFrog Interactive, a digital advertising agency, partnered with the American Marketing Association and Pontiflex to present a webinar on Social Media Marketing to Women: What Every Brand Needs to Know. Women are an influential demographic, which cannot be overlooked. The webinar delves into how women act online, what their purchasing behaviors are, real-world examples, and how to market to women using email, social media, and more. Presenters include Emily Carroll, Manager of Strategic Planning + Consumer Insights; and Emily Van Winkle, Manager of PR + Communications.

EmpresarialesTecnología
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Speakers Rick Smith Director of National Accounts Emily Carroll Strategic Planning + Consumer Insights Suzanne Beane VP, Media + Strategy Emily Van Winkle Communications + PR
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
The Female Consumer 101 ,[object Object],[object Object],[object Object]
The Female Consumer 101 ,[object Object],91% new homes 66% personal computers 92% vacations 80% healthcare 65% new cars 89% bank accounts 93% food 93% OTC pharmaceuticals
Changing Marketing Dynamics ,[object Object],Before
Changing Marketing Dynamics ,[object Object],Today
Engagement: Where to start ,[object Object],[object Object],500 million users 75 million users 46 million users Email: 2 million Users Facebook: 359,114 Users Twitter: 25,000 Users 5 million plus moms 12 million plus email subscribers
Engagement: Where to start ,[object Object],Site registration form Facebook plug-in OpenID
Engagement: Where to start ,[object Object],Search ads
Engagement: Where to start ,[object Object],Extend reach with sign up ads ,[object Object],[object Object],[object Object]
Engagement: Where to start ,[object Object],Search Sign-up form Sign up ads falloff falloff
Engagement: Where to start ,[object Object],Transparency is key with sign up ads ,[object Object],[object Object],[object Object],[object Object]
Brands using sign up ads to engage women:
Engagement: Where to start ,[object Object],Source: Harris Interactive Survey September 2009 Q: In the last year, which of the following types of information, if any, have you ever provided online to receive special offers or more information from companies? ,[object Object],[object Object]
[object Object]
How Women use Social Media ,[object Object],[object Object],Source: The First Thing Young Women Do in the Morning: Check Facebook (STUDY)
How Women use Social Media ,[object Object],[object Object],[object Object],Sources: Facebook Press Room. SFN report: Women 55 and older fastest-growing Facebook demographic. Study: Women use social media more.
How Women use Social Media ,[object Object],[object Object],[object Object],Sources: Study: Women use social media more. Why Social Media Means Big Opportunities for Women.
Successful Campaigns
Successful Campaigns
[object Object]
Resources for Delivering Digital Campaigns + Know your audience + Understand their motivations + Be mindful of brand sentiment + Prepare to interact
Resources for Delivering Digital Campaigns + Fresh, more engaged consumer database + Deeper demographic/psychographic profile + Comprehensive snapshot of consumer engagement
Resources for Delivering Digital Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object]
Resources for Delivering Digital Campaigns ,[object Object],[object Object],[object Object]
The Future of Digital Marketing ,[object Object],[object Object],Announcing a LBS any day 1 Million Users and Counting Tag your tweets with location Collect kickbucks for walking into your favorite stores Find the coolest parties – right now! Visit cool spots for virtual passport stamps
The Future of Digital Marketing ,[object Object],Over 1.2 billion mobile phones were sold last year, in the United States. 16% of them were Smartphones. By Christmas 2011, Nielsen estimates 1 in 2 Americans will own a Smartphone. Mobile 2011: According to a Kony Solutions Study, 69% of Fortune 500 companies will launch mobile solutions over the next year. Additionally, a Deloitte study found 21% of consumers claim they’ve used web-enabled Mobile phones during their shopping process.
The Future of Digital Marketing ,[object Object],[object Object],[object Object],HootSuite manages Twitter, LinkedIn, Facebook and Ping.fm
The Future of Digital Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Maury Hill, LeapFrog Interactive Vice President, Business Development [email_address] 502-212-1360 Rick Smith, Pontiflex, Inc. Director, National Accounts, Pontiflex [email_address] 718-801-8505

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Marketing to Women: What Every Brand Needs to Know, By LeapFrog Interactive

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  • 3. Speakers Rick Smith Director of National Accounts Emily Carroll Strategic Planning + Consumer Insights Suzanne Beane VP, Media + Strategy Emily Van Winkle Communications + PR
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  • 16. Brands using sign up ads to engage women:
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  • 25. Resources for Delivering Digital Campaigns + Know your audience + Understand their motivations + Be mindful of brand sentiment + Prepare to interact
  • 26. Resources for Delivering Digital Campaigns + Fresh, more engaged consumer database + Deeper demographic/psychographic profile + Comprehensive snapshot of consumer engagement
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Notas del editor

  1. Starting conversations, building trust, talking on 1:1 level, relevance