Lacrosse is the fastest growing sport in America. The Charlotte Hounds burst onto the scene as an expansion team in 2012 and have quickly amassed a loyal following, healthy attendance and solid media coverage. And the team is pretty good too. Let's discuss how we can partner for mutual benefit.

1. PROJECT
DATE CLIENT
2013-2014 YOUR NAME HERE.
CHARLOTTE HOUNDS
PARTNERSHIP OVERVIEW

2. YEAR IN PHOTOS
KEY POINTS OF ACTIVATION - 2013

3. FAN EXPERIENCE

4. PERFORMANCE
REGULAR SEASON: 7 WINS, 7 LOSSES
IN 2ND YEAR, TEAM FINISHED 4TH IN STANDINGS AND QUALIFIED FOR MLL
CHAMPIONSHIP WEEKEND. TEAM ADVANCED TO FINAL ONLY TO LOSE 10-9 TO
THE DEFENDING CHAMPION CHESAPEAKE BAYHAWKS.
POST SEASON: 1 WIN, 1 LOSS

5. ATTENDANCE
Average: 4,082 / Event
(Note: Inclement Weather effected multiple events)
4/27 vs Denver 3,192
5/11 vs Rochester 3,101
6/8 vs Ohio 4,291
6/15 vs Boston 5,463
6/22 vs Chesapeake 3,330
7/13 MLL All-Star Game 6,184
7/20 vs New York 3,012
8/3 vs Hamilton 4,317

6. TRAFFIC
WWW.CHARLOTTEHOUNDS.COM
2013
JAN
Uniques 5,623. Total 8,325
Avg Duration 01:49
New Visits 56.58%
FEB
Uniques 5,099. Total 7,376
Avg Duration 01:43
New Visits 56.89%
MAR
Uniques 7,817. Total 10,690
Avg Duration 01:47
New Visits 63.12%
APR
Uniques 12,548. Total 18,845
Avg Duration 02:23
New Visits 55.95%
MAY
Uniques 15,501
Total 22,384
Avg Duration 01:57
New Visits 55.12%
JUN
Uniques 17,539. Total 26,832
Avg Duration 02:07
New Visits 53.39%
JUL
Uniques 15,814. Total 23,422
Avg Duration 01:48
New Visits 54.86%
AUG
Uniques 14,932. Total 21,552
Avg Duration 01:41
New Visits 56.51%

7. BE SOCIAL. AS OF AUGUST 2013
10,444 4,543 10,6836,270
#RELEASETHEHOUNDS

8. C R E D I T U N I O N
PARTNERS

9. DATE TIME PROGRAM DETAILS
Jan 21, 2013 12:00 - 2:00pm Bobcats Game MLK Game
Jan 21, 2013 9:00 - 4:00pm Turn & Burn Shooting Clinic
Feb 2, 2013 10:00 AM Cabarrus Clash Free Clinic
Feb 2, 2013 1:00 PM High Point vs Delaware College Game
Feb 3, 2013 11:30am - 2:30pm Fort Mill Meetings First Day/Parent Meetings
Feb 7, 2013 8:00 - 9:30pm Stick With Us Parent Meeting
Feb 9, 2013 9:00 - 11:00am Providence Day MS Clinic
Feb 9, 2013 11:30 - 2:00pm BA/Mountain Island Clinic Free Clinic
Feb 16, 2013 8:30am - 1:00pm Stick With Us HS Boys
Feb 21, 2013 5:30 - 7:30pm Xtreme First Rec Day
Feb 22, 2013 6:30 - 8:30pm Coxmill Elementary Family Night
Feb 24, 2013 All Day Irmo Lacrosse Experience & Clinic
Feb 25, 2013 4:30 - 5:00pm Providence HS Hounds Led Practice
Feb 27, 2013 4:30 - 6:00pm Porter Ridge HS Hounds Led Practice
Feb 28, 2013 4:30 - 8:00pm Myers Park at Lake Norman HS Games
Feb 28, 2013 4:30 - 5:30pm Latin Boys Hounds Led Practice
Mar 1, 2013 4:30 - 6:00pm Independence Hounds Led Practice
Mar 2, 2013 9:30am - 1:00pm Stick with Us MS Tournament MS Tournament
Mar 3, 2013 5:00 - 7:00pm Checkers Chubby's Bday
Mar 7, 2013 9:55 - 10:10am Providence Day MS Assembly
Mar 7, 2013 6:00 - 7:30pm Davidson Day at Christian HS Game
Mar 8, 2013 Bobcats Rufus' Bday
Mar 9, 2013 5:00 - 8:00pm Lake Norman at Providence HS Games
Mar 10, 2013 5:30 - 7:30pm SCOG Men's League
Mar 14, 2013 4:30 - 8:00pm Myers Park at Catholic HS Game
Mar 16, 2013 1:30 - 4:00pm CYLA Intersquad Games
COMMUNITY / EVENTS2013 CALENDAR

10. Mar 20, 2013 4:00 and 7:00pm Queens Lax Doubleheader College Game
Mar 21, 2013 9:00 - 10:00am Charlotte Fire Department Fire Safety Bowl
Mar 30, 2013 7:00 PM Charlotte Lacrosse Club Benefit
Apr 10, 2013 7:00 PM Providence at Hough HS Game
Apr 11, 2013 7:30 - 9:00am Men's Shelter Breakfast
Apr 12, 2013 5:00 PM Weddington at Marvin Ridge HS Game
Apr 20, 2013 7:30 AM Charlotte Sports Foundation "Race to the Top"
Apr 20, 2013 9:00-10:00am Myers Park Baptist Church Cardio Craze
Apr 22, 2013 InReach Golf Tournament
Apr 24, 2013 6:30 - 8:30pm Loeber/PDS Thank You Dinner
Apr 25, 2013 12:00 - 1:00pm Lowe's Take Daughter/Son to Work Day
Apr 25, 2013 11:00 - 1:30pm Moe's
Apr 26, 2013 12:45 - 1:30pm PDS HS Lax Lunch&Learn
Apr 26, 2013 4:30 - 8:30pm Providence Day LS Lax Night
Apr 28, 2013 Walk to End Lupus Now
May 4, 2013 3:00 - 5:00pm Levine Children's Hospital Neonatal Spring Fling
May 10, 2013 11:15 - 12:15 KIPP
May 11, 2013 Morning Turn and Burn Challenge Rec Tournament
May 17, 2013 Evening Epicenter Live at Five
May 18, 2013 5:45 - 10:00am Morrison YMCA Run! Ballantyne 5K, 10K & Fun Run
May 18, 2013 11:00 - 1:00pm Birdsong Brewery Fundraiser
May 18, 2013 9:30am - 1:00pm Rage by the River Tournament Youth Tournament
May 21, 2013 6:30 - 8:30pm Lake Norman Fieldhouse Grand Opening
May 30, 2013 Evening WWC Live at Five
Jun 1, 2013 9:30am - 12pm Xcel 2 Fitness Big Event
Jun 4, 2013 5:30-7:00 Junior Hounds
Jun 4, 2013 12 - 1pm Barringer Academic Center Dance Team/Blue
Jun 6, 2013 Evening Team 24/7 Practice
Jun 7, 2013 Afternoon Providence Day Cool Kids Camp
6/8 - 6/9 All Day Stick With Us Charlotte Summer Classic
Jun 11, 2013 5:30-7:00 Junior Hounds
Jun 14, 2013 11:00 - 12:00pm CCDS Lacrosse Camp
Jun 15, 2013 8:30 - 11:30am Fort Mill Catawba Classic
Jun 18, 2013 12 -1pm Belk Scout Camp Hounds/lax and Scouts
Jun 21, 2013 5:00 - 8:00pm Powerade State Games Opening Ceremonies
Jun 22, 2013 10 - 11am Pet Food Drive
6/22 - 6/23 AM Warrior Southern Sizzle
Jun 24, 2013 9:00am - 12:00pm All South Lacrosse Camp
Jun 24, 2013 7:00 - 8:30pm Turn and Burn Challenge Cittadino Shooting Clinic
Jun 25, 2013 10:00-11:00am 9-1-1 Heroes Ceremony
Jun 27, 2013 Night Powerade State Games Showcase
Jun 28, 2013 6:00 - 10:00pm Yelp Event

11. Jul 11, 2013 9:30 - 12:30 Queens Univ. Lax Camp
Jul 11, 2013 5:30 - 8:00pm 7th St Market
July 13, 2013 All Day MLL Tournament All-Star
Jul 18, 2013 5:00 - 9:00pm White Water Center
Jul 23, 2013 6:00 - 10:00pm Special Olympics Special Olympics NA
Jul 30, 2013 9:30 - 10:30am Chesterbrook Academy
Aug 1, 2013 School Tools Kickoff
Aug 7, 2013 Mountain Island Clinic
Aug 24, 2013 Ortho Carolina Classic 10K Classic
Sept 5, 2013 LCH: Seacrest Studios with Players
Sept 7, 2013 10:00am - 2:00pm Alexander Youth Network Family Day
Sept 7, 2013 3:00 - 7:00pm Crank It Lacrosse Clinic with Flanagan
Sep 14, 2013 6:00 - 10:00pm JWU Wilcat Palooza
Sep 21, 2013 6:30am-10:30am Levine Cancer Institute (Ovarian Cancer) Stiletto Sprint
Sept 21, 2013 All Day Lake Norman Classic Tournament
Sept 22, 2013 11:00am - 3:00pm 24/7 Lacrosse Youth Games
Sep 28, 2013 10am-12pm Make A Wish Cornhole Tournament
Sep 29, 2013 2:00 - 3:30pm Stanley County Clinic
Sep 29, 2013 3pm BCC Rally Family & dog walk 5K BCC Rally Family & dog walk 5K
Oct 5, 2013 All Day Trilogy: Carolina Masters Lacrosse Tournament
Oct 11, 2013 Special Olympics Media Day
Oct 12, 2013 All Day Fort Mill Lacrosse Club Van Lax Classic Tournament
Oct 19, 2013 All Day 24/7 Lacrosse Fall Throwdown Tournament
Oct 26, 2013 All Day South Charlotte Select Charlotte Fall Classic
Nov 9, 2013 AM Make-A-Wish Foundation Walk for Wishes
Nov 17, 2013 2:00 - 4:00pm Charlotte Epicenter Family Day
Dec 14, 2013 8:00 AM Harris YMCA Krueger Reindeer Romp 5K & Kids Dash
Jan 29, 2014 4:30-7:00PM Ronald McDonald House of Charlotte Meal Time: Dinner
COMMUNITY EVENTS: 95
AREA OF FOCUS: RADIUS OF 110 MILES

12. SUMMARYWHAT’S IN IT FOR YOU?
LACROSSE IS THE FASTEST GROWING
SPORT IN AMERICA. YOU CAN’T
AFFORD TO WAIT. PARTNER WITH
THE HOUNDS AND LET US GO TO
WORK FOR YOU!
BRAND VISIBILITY/ASSOCIATION
HIGHLY VISIBLE SIGNAGE -
REGULARLY APPEARS IN REGIONAL
AND NATIONAL TV BROADCASTS
DISPLAY SPACE AT ALL REGULAR
SEASON HOME GAMES
ON-FIELD PROMOTION/CONTEST
PA ANNOUNCEMENT
BRAND INTEGRATION ON
CHARLOTTEHOUNDS.COM
FAN INTERACTION
ASSOCIATE WITH A DESIRABLE
DEMOGRAPHIC
DATA CAPTURE
TRACKER - OUR SOUVENIR
PROGRAM
ADDITIONAL EXPOSURE
SPECIAL OFFER/COUPON
MEDIA - PRINT, RADIO, TV
E-BLAST INCLUSION TO TEAM
DATABASE
TICKETS/HOSPITALITY
DESIRABLE TIME OF YEAR
HISTORIC VENUE
INTIMATE SETTING
CUSTOMER APPRECIATION
EMPLOYEE REWARDS
FAMILY FUN
COMMUNITY
MASCOT APPEARANCE(S)
CROSS-PROMOTION OF EVENTS
GRASSROOTS/FUN
SOCIAL MEDIA
FACEBOOK: ON-GOING MENTIONS
AND SHARES
TWITTER: FREQUENT MESSAGING
AND RE-TWEETING OF YOUR
INITIATIVES.
BE SOCIAL AND JOIN THE
CONVERSATION!
DESIGNATIONS AND RIGHTS
DESIGNATION AS “OFFICIAL
PARTNER OF THE CHARLOTTE
HOUNDS”
CATEGORY EXCLUSIVITY
AVAILABLE
RIGHT TO USE TEAM LOGOS AND
WORD MARKS IN LOCAL
ADVERTISING AND MARKETING
PIECES, SUBJECT TO APPROVAL.
RIGHT TO USE IMAGES OF TEAM
PLAYERS IN THE COURSE OF MAJOR
LEAGUE LACROSSE ACTION, SUBJECT
TO APPROVAL.
THESE ARE JUST SOME KEY ASSETS. WE WANT TO CUSTOMIZE A
PARTNERSHIP TO MEET YOUR NEEDS. LET’S DISCUSS...
WADE LEAPHART
CHARLOTTE HOUNDS
704.206.1516
WLEAPHART@CHARLOTTEHOUNDS.COM