Tips and Strategies for Marketing Your Linkedin Profile That Attracts Your Audience

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Discover the most powerful professional social platform on the planet, and it ain't Facebook!
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Business marketing has come a long way since the days of print
ads only. Using the socialnetworks is proving to be a valuable asset in the quest to build new
businesses as well as growingexisting ones. However, there are some social media sites that are
more in-tune to the needs ofbusiness professionals.
LinkedIn Marketing is one of the places that many accountants, lawyers, and other
professionalsare using to attract more clients. LinkedIn has seen great increases in the client
bases of thosewho effectively use this means of advertising.
One of the best ways to use LinkedIn Marketing is to set up a professional looking profile.
Thisprofile will be your opportunity to make a good impression. Potential clients are not normally
interested in a long list of past accomplishments; however, they will be interested in what you can
do for them. This can be demonstrated by including what you do for your other clients. You can
include a little bit of the story of your background but be sure not to overdo it. You don't want them
to get bored and go on to something else.
When speaking about LinkedIn, businesses are learning to use this resource to their
advantage asmore and more business people discover it. The most important thing that a
business owner cando when they get started with LinkedIn Marketing is to get connected with
others with similarinterests. These may be other professionals or those who simply share your
interests in a hobby or sport. By performing a search with targeted keywords on the site, you will
be able to locate andmake those kinds of connections. These can eventually be a rich resource
for finding new clients.
Of course, when you are using LinkedIn, you will have to choose how you will add those
connections. The options are "Open Networking", which will allow you to connect with anyone that
finds their way to your profile, or "Trusted Partner Networking", which may allow you to get better
acquainted with the connections you do approve. The big difference is the number of connections
you will be able to achieve.
Having testimonials on your profile will add to your credibility so ask your business
acquaintancesand those people you have done business with to write some for you, but be sure
that you arewilling to do the same for them. It would be a great idea to be the first to write a
testimonial forothers and then submit it to LinkedIn. The site will then show this testimonial to that
person andask if they would like to do the same for you. Most likely, they will.
There are so many other ways to use LinkedIn for marketing you and your business that
will bringgreat success to the professional that is willing to do what it takes to make it work for
them. Whenit means added benefits in the form of more clients, there is no excuse for not using
this method togrow even an existing thriving business.

2. If you want to attract more customers you need to have a
quality internet presence. Visithttp://OnlineBusinessMarketing.ie for lots of great tips on how to
find more customers online fromCatherine Trebble, author of 'Guide To Marketing Your Business
Online In Ireland'.
Article Source: http://EzineArticles.com/?expert=Catherine_Trebble
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Discover the most powerful professional social platform on the planet, and it ain't Facebook!
http://learnit2earnitwithLynn.com/10links
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