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Is Government Ready to Embrace What Social Media Offers? Learon Dalby GIS Program Manager, Arkansas Geographic Information Office
If you can’t explain it simply, you don’t understand it well enough. - Albert Einstein
Insanity: doing the same thing over and over again and expecting different results. - Albert Einstein
Any intelligent fool can make things bigger and more complex... It takes a touch of genius - and a lot of courage to move in the opposite direction.  - Albert Einstein
How many of you have a personal social media account Buzz Facebook LinkedIn Myspace Twitter Wave YouTube
How do you think people in various age groups communicate? 10-20 30-40 40-50 50-60 70-80 90-100
Tools
Where am I? Where are you? Smoke Signals       Celestial Navigation 	       Homing Pigeons                     Magnetic Compass  		            Radio Triangulation 			    Satellite GPS 			        Automotive GPS 				GPS enabled smart phones	 				      Location Based Apps, Games, Social Networks Credit to @shanesnow for Mashablehttp://mashable.com/
How do they communicate? How will they communicate?
Q1. If you use fax – do you want to start using a telegraph? Q2. If you use email – do you want to start using a fax? Q3. If you use a cell phone – do you want to start using pay phones?
Would you dare pick one channel to watch?
Communicate the way people communicate…
Yes! That may mean in multiple ways
Why does government operate the same way it always has? ,[object Object],Will that be enough in the future? ,[object Object],[object Object]
CommunicationPeople reallycare
AGIO Communication Email list serve Twitter Facebook YouTube Blog Traditional Website Same Message communicated on all channels.  All channels are monitored so communication happens bi-directional
How does government respond to? Mobile ,[object Object]
CommunicationPeople reallycare Can we do more with less? Authoritative Data Sources 1-x Gov employee 10 people saying the same thing 100 people saying the same thing 1,000 people saying the same thing 10,000 people saying the same thing 100,000 people saying the same thing 1,000,000 people saying the same thing 10,000,000 people saying the same thing
Authoritative Data At the St. Vincent Hospital At the St. Vincent Hospital At the St. Vincent Hospital At the St. Vincent Hospital At the St. Vincent Hospital At the St. Vincent Hospital At the St. Vincent Hospital At the St. Vincent Hospital At the St. Vincent Hospital
Authoritative Data At the St. Vincent Hospital At the St. Vincent Hospital At the St. Vincent Hospital At the St. Vincent Hospital At the St. Vincent Hospital At the St. Vincent Hospital At the St. Vincent Hospital At the St. Vincent Hospital At the St. Vincent Hospital What critical mass makes this: A hospital St. Vincent Hospital What if the legal name is Doctors Hospital
Disaster It is only a disaster if it directly impacts you…  Emotionally  Financially  Socially
People generally communicate when moved…  Emotionally  Financially  Socially
People generally communicate when moved…  Emotionally  Financially  Socially Are we listening? Are we responding?
People moved to do something Each of these are demonstrating peoplecare. http://vimeo.com/9182869
http://bit.ly/XHqfT
An open source project which allows users to crowd-source crisis information to be sent via mobile.
Loud Explosion in Portland – March 28, 2010
General Services
http://geoss.esri.com/geoviewer/
http://geoss.esri.com/geoviewer/
http://geoss.esri.com/geoviewer/
http://geoss.esri.com/geoviewer/
AGIO Decal Game http://bit.ly/d0Kbps Began on 3/05/2010
AGIO Decal Game Goal- Picture of the AGIO decal in all 50 states Rules- Take picture and send to us http://bit.ly/d0Kbps Began on 3/05/2010
AGIO Decal Game
AGIO Decal Game
AGIO Decal Game
#AGIOdecal Resource Page
#AGIOdecal Resource Page Over 145 photos
#AGIOdecal Resource Page
#AGIOdecal Resource Page
#AGIOdecal Lessons Learned It's not about you, it's about the game Make it easy Logistics Cost, leverage online platforms Be flexible Success is measured a number of ways.  @cageyjames Tweeted "Arkansas hasn't got this much play since Clinton was president!"  we believe that is success.
Apply Lessons Learned Reporting Potholes – Communicating Fixes Reporting Holidays -  Communicating Trash Schedule Reporting Crimes - Communicating Crime Reports / Fixes Reporting School Issues – Communicating Fixes Citizen		- 	Government
Will government work for them?

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Is government ready to embrace what social media

  • 1. Is Government Ready to Embrace What Social Media Offers? Learon Dalby GIS Program Manager, Arkansas Geographic Information Office
  • 2. If you can’t explain it simply, you don’t understand it well enough. - Albert Einstein
  • 3. Insanity: doing the same thing over and over again and expecting different results. - Albert Einstein
  • 4. Any intelligent fool can make things bigger and more complex... It takes a touch of genius - and a lot of courage to move in the opposite direction. - Albert Einstein
  • 5. How many of you have a personal social media account Buzz Facebook LinkedIn Myspace Twitter Wave YouTube
  • 6. How do you think people in various age groups communicate? 10-20 30-40 40-50 50-60 70-80 90-100
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Where am I? Where are you? Smoke Signals Celestial Navigation Homing Pigeons Magnetic Compass Radio Triangulation Satellite GPS Automotive GPS GPS enabled smart phones Location Based Apps, Games, Social Networks Credit to @shanesnow for Mashablehttp://mashable.com/
  • 19. How do they communicate? How will they communicate?
  • 20. Q1. If you use fax – do you want to start using a telegraph? Q2. If you use email – do you want to start using a fax? Q3. If you use a cell phone – do you want to start using pay phones?
  • 21. Would you dare pick one channel to watch?
  • 22. Communicate the way people communicate…
  • 23. Yes! That may mean in multiple ways
  • 24.
  • 26. AGIO Communication Email list serve Twitter Facebook YouTube Blog Traditional Website Same Message communicated on all channels. All channels are monitored so communication happens bi-directional
  • 27.
  • 28. CommunicationPeople reallycare Can we do more with less? Authoritative Data Sources 1-x Gov employee 10 people saying the same thing 100 people saying the same thing 1,000 people saying the same thing 10,000 people saying the same thing 100,000 people saying the same thing 1,000,000 people saying the same thing 10,000,000 people saying the same thing
  • 29. Authoritative Data At the St. Vincent Hospital At the St. Vincent Hospital At the St. Vincent Hospital At the St. Vincent Hospital At the St. Vincent Hospital At the St. Vincent Hospital At the St. Vincent Hospital At the St. Vincent Hospital At the St. Vincent Hospital
  • 30. Authoritative Data At the St. Vincent Hospital At the St. Vincent Hospital At the St. Vincent Hospital At the St. Vincent Hospital At the St. Vincent Hospital At the St. Vincent Hospital At the St. Vincent Hospital At the St. Vincent Hospital At the St. Vincent Hospital What critical mass makes this: A hospital St. Vincent Hospital What if the legal name is Doctors Hospital
  • 31. Disaster It is only a disaster if it directly impacts you… Emotionally Financially Socially
  • 32. People generally communicate when moved… Emotionally Financially Socially
  • 33. People generally communicate when moved… Emotionally Financially Socially Are we listening? Are we responding?
  • 34. People moved to do something Each of these are demonstrating peoplecare. http://vimeo.com/9182869
  • 35.
  • 37. An open source project which allows users to crowd-source crisis information to be sent via mobile.
  • 38. Loud Explosion in Portland – March 28, 2010
  • 44. AGIO Decal Game http://bit.ly/d0Kbps Began on 3/05/2010
  • 45. AGIO Decal Game Goal- Picture of the AGIO decal in all 50 states Rules- Take picture and send to us http://bit.ly/d0Kbps Began on 3/05/2010
  • 50. #AGIOdecal Resource Page Over 145 photos
  • 53. #AGIOdecal Lessons Learned It's not about you, it's about the game Make it easy Logistics Cost, leverage online platforms Be flexible Success is measured a number of ways. @cageyjames Tweeted "Arkansas hasn't got this much play since Clinton was president!" we believe that is success.
  • 54. Apply Lessons Learned Reporting Potholes – Communicating Fixes Reporting Holidays - Communicating Trash Schedule Reporting Crimes - Communicating Crime Reports / Fixes Reporting School Issues – Communicating Fixes Citizen - Government
  • 55. Will government work for them?
  • 56. Contact Information Learon Dalby Learon.dalby@arkansas.gov Twitter:@learondalby http://www.slideshare.net/learondalby