Anytime you set a goal whether it be as they say attainable or out of the ball park (there are the ones I do) you need to also set the strategy to get you there. What is strategy you ask? This is the process that gives your goal the fuel they need to happen. If you do not set a strategy (blogging strategy in this case) with the goal your chances of failure will skyrocket. This will help you define your strategy and the definition of strategy is your most basic step. Here is a layout of questions to ask yourself in order to get you really thinking and developing your blog strategy to get you to your blogging goals of 2014 or anytime.

1. Develop Your Blogging
Strategy
A Closer Look
Web Driven Income

2. Let us define strategy: strat·e·gy (strt-j) SP EN Strategy
BLOG STRATEGY
n. pl. strat·e·gies Var: Micro-strategy, strategic analysis Mil.
1. A plan of action resulting from strategy or intended to accomplish a specific goal.
STYLE
DISTRIBUTION
BASIC
MARKETING
GOAL
AMPLIFICATION
MEASURE
If you are an active internet marketer it is imperative that you have a plan
or a strategy in almost everything that you do.
Not just a goal !
Just a goal will more times than not lead to less than the desired outcome.
You need to break this down to a micro-strategy.
This is a breakdown of my blogging strategy or “microstrategy”.
This is much more than goal setting. This is goal setting with a very
precise street map of how you are going to get there.
This strategy breaks your plan into 6 elements. You can add or subtract to
these elements as your needs require. Each element is broken down to as
much detail as possible.

3. Let us define strategy: strat·e·gy (strt-j) SP EN Strategy
BLOG STRATEGY
n. pl. strat·e·gies Var: Micro-strategy, strategic analysis Mil.
1. A plan of action resulting from strategy or intended to accomplish a specific goal.
STYLE
DISTRIBUTION
BASIC
MARKETING
GOAL
AMPLIFICATION
MEASURE
To the working titles of each post. (these can change)
To the people I will need involved and their schedules.
To the software and equipment that I must have and learn to use before
I perform each task.
To the tactics that I plan to deploy and the time expected to beat down
that learning curve.
I always ask what do I need to line up in terms of time and assets as
well as how to deploy those assets to get to my goals.

4. BLOG STRATEGY
GOAL
MARKETING
BASIC
STYLE
DISTRIBUTION
BASIC
AMPLIFICATION
MEASURE
How are you planning to group your blog posts? Are they all
going to be single subject blog posts or do you see yourself
creating several posts to cover the same subject or different
aspects of a subject in your strategy.
Perform a deep enough strategic analysis to be able to list your
working titles to at least ½ of your projected posts. A working
title aids you in determining whether one or several posts will be
needed to sufficiently cover a subject. It will also help you keep
your eyes open to great information, statistics and photos for
that post coming up.
Are you doing interviews? Line them up now...who are you
going to interview?
Be sure to ask yourself which people, tools and tactics will I
need to support my blogging strategy.

5. BLOG STRATEGY
GOAL
MARKETING
BASIC
STYLE
DISTRIBUTION
BASIC
AMPLIFICATION
MEASURE
People
Tools
Tactics
Who are you going to need to help you do this post? A specific
name. What tools do you need?
Camera, microphones, recording equipment. Do you know how
to use it yet. How are you going to perform the logistics of this
post? Do you need to go to the interviewee's home or
Starbucks? Is your interviewee available during the time you
need them or are you going to have to do the interview now and
save it?
Learning curve
What will you have to learn before you do this? Are you doing a
blog post about Google Analytics and at this point do not have a
clue? Better bone up!

6. BLOG STRATEGY
GOAL
STYLE
DISTRIBUTION
BASIC
MARKETING
AMPLIFICATION
MEASURE
FaceBook ads?
MARKETING Do you need supporting videos to do this?
Promotions? Are you going to do some guest speaking?
(actors do the rounds when their movies comes out on
Letterman and Jay...
Ingenious uses of resources. Do up a graphic that is a link
to place on your site on Pinterest...maybe? Just saying...
How are you going to market posts with Twitter or other
platforms? Which platforms are applicable to you? See
above ingenious use of Pinterest.
Select which 3, 4, or 5 social media sites you will market
on.

7. BLOG STRATEGY
GOAL
STYLE
DISTRIBUTION
BASIC
MARKETING
AMPLIFICATION
MEASURE
MARKETING
People
Tools
Tactics
Learning Curve
Remember always ask yourself as many questions as
possible to get to this in your blogging strategy..

8. BLOG STRATEGY
GOAL
STYLE
DISTRIBUTION
BASIC
MARKETING
AMPLIFICATION
MEASURE
DISTRIBUTION
This is the initial outing of you blog post ...not to be be
confused with marketing.
Use all social marketing venues available to you. All
Networking media. All PDF sites. All bookmarking sites
for the initial blast.
You can't market this way but you can distribute this
way.
Go back to the marketing social media sites you
selected above to have long term conversations about
your submissions and posts.

9. BLOG STRATEGY
GOAL
STYLE
DISTRIBUTION
BASIC
MARKETING
AMPLIFICATION
MEASURE
DISTRIBUTION
People
Tools
Always plan people, Tools and tactics!
Tactics
Learning curve
Again ask yourself the same type of questions as above in the
basics about the distribution aspects of your blog post.

10. BLOG STRATEGY
GOAL
STYLE
DISTRIBUTION
BASIC
MARKETING
AMPLIFICATION
AMPLIFICATION
MEASURE
Can you make a slide show (Slide Share) of your
post? Add a few pictures and reuse the text.
Can you use pieces of your post in you marketing
campaign on Twitter, Facebook, Google
+, Pinterest?
Can you do an infographic using some of the
same text?
A podcast? PDF? Now run all of these different
forms through your distribution (above) and your
marketing gauntlet (also above)

11. BLOG STRATEGY
GOAL
STYLE
DISTRIBUTION
BASIC
MARKETING
AMPLIFICATION
AMPLIFICATION
MEASURE
People
Tools
Tactics
Question as in the basics about the amplification
aspects of your blog post.
Learning curve
Probably the longest and steepest learning curve.
There are many tools here to learn to perform the
amplification of your post. Take some time here
and use your keen analytic mind.

12. BLOG STRATEGY
GOAL
STYLE
DISTRIBUTION
BASIC
MARKETING
AMPLIFICATION
MEASURE
STYLE Do you plan on making changes to your site in terms of style
or composition? You have got to keep it fresh and there is
always time for an upgrade.
Are you planning on all new photographs or a change in the
mood or theme of your site.
Go through and since you already know your subject matter
dig up 50 or 60 photos on the subjects and plug them in
when you need them. (saves a ton of time when you need it
most).
Add regular features here too.
Niche expansion?

13. BLOG STRATEGY
GOAL
STYLE
DISTRIBUTION
BASIC
MARKETING
MEASURE
AMPLIFICATION
MEASURE
If you do not measure, you have little chance of
knowing when you have achieved your goals.
Frequent measurement by whatever means you
choose to do so can provide early indicators of a
problem. When caught early these issues may only
require a nudge to realign.
All measurement tools will depend on how you define
success.
Spend your time measuring the metrics that your goals
depend on.
.

14. BLOG STRATEGY
GOAL
STYLE
DISTRIBUTION
BASIC
MARKETING
MEASURE
AMPLIFICATION
MEASURE
The point is that there is no time like now to get it going.
The sooner the better. A strategy should include
projects. It should include methods, it should include
assets (specific people and resources) nailing it down as
far as you can and making sure the people you are
planning to use are available during the time frame you
need.
Spend a day or two thinking about where your business
will be in six months. If you are to the point to which you
can estimate revenue then it should include that as well

15. BLOG STRATEGY
GOAL
STYLE
DISTRIBUTION
BASIC
MARKETING
AMPLIFICATION
MEASURE
Dream Goals
Then there should be a stretch goal. This stretch goal should answer to
the question, what would I be able to do if everything went better than I
had planned? Where would I be?
After you have your stretch goal, put up a totally unrealistic dream goal.
I know that people tell you to put down reachable goals... and you have
but what if just twice in your life you managed to achieve those dream
goals?

16. BLOG STRATEGY
GOAL
STYLE
DISTRIBUTION
BASIC
MARKETING
AMPLIFICATION
MEASURE
Dream Goals
Just thinking about a dream goal you have already made it 100 times
more achievable than not. The dream may be just having a site on the
internet answering to your niche. It may be to increase revenue by 20%
by creating a project or two or maybe just start using the site to make
money by monetizing it.
Then it may be to have the site go into the stratosphere in popularity...
Do not discount anything...
I am just saying...
LANCE