Visit http://www.youtube.com/watch?v=ApQ8Ut5r1AQ/ for more info

1. The hotel's Facebook page went from 4,000 fans to 70,000
in just three months. Not only was the move hugely
successful in promoting the hotel and spreading the word,
the hotel received reams of valuable customer
information. The wristbands helped them collect customer
demographics, what shows the guests saw, and even who
they were with.

2. Many businesses and event promoters are taking note of
the experiment in Ibiza. They are trying to figure out other
ways to use RFID technology to create robust experiences
for their end customers. Here are three new trends in RFID
wristbands and social media check-ins.

3. 1. "Transmedia"

4. Transmedia is the concept of taking social media beyond
the realm of text, photo, video, and music to become a
platform for a fully integrated marketing-rich 'experience'
for the end user. This allows businesses as far ranging as
amusement parks and retail stores to gather information
on their customers, and allows their customers to carry a
dialogue about the business's products and services.

5. A retail store installed RFID sensors when they launched a
new line of jeans targeted to the 'tween' market.
Customers could swipe their cellphone's QR reader over
the device so they could input comments about the jeans
or their shopping experience, photos of them wearing the
jeans, and even product ratings and then upload it to the
social media site of their choice.

6. 2. RFID As A Market Research Tool

7. Using RFID technology in this way, many businesses are
gathering a wealth of customer information to determine
how well or how poorly a product or service line is doing.
In the Ibiza example, marketers were supplied information
on what their customers were doing, who they were doing
it with, and how they were enjoying it. The retail business
was provided a means of collecting real-time information
on their customers' shopping experience.

8. What makes this combination of RFID with social media
unique and effective is that users are able to comment
and provide information about their experience in real-
time, while it is happening. In the future, we will likely see
marketers use this as another medium to reach customers
with marketing pieces and promotions to drive in-store
behavior.

9. 3. Growing Popularity of RFID

10. In the next few years, we are bound to see an increase in
the adoption of RFID technology among various industries
and businesses, especially Business-to-Consumer
companies. Many people and businesses are already
including RF codes on their business cards and marketing
materials so their customers can quickly scan and store
information directly to their phone.

11. http://www.youtube.com/watch?v=ApQ8Ut5r1AQ/