Presentation on 6th March 2013 to Teesside Uni Gaming Students

1. Lee Stott
Microsoft
@lee_stott
LeeStott@microsoft.com
http://www.microsoft.com/uk/faculty

3. Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx
1bn

4. Source: IDC, March 2012
690m

5. Source: IDC, March 2012
60m

6. 100m

8. The Global Picture
Per Market Segment
Casual Websites
PC/Mac Download $4.2bn
$7.6bn -1% CAGR
+2% CAGR Social Networks
$3.9bn
+5% CAGR
PC/Mac Boxed Total
$8.0bn Mobile
$68bn Devices
-11% CAGR +7% CAGR 9.0bn
+32% CAGR
Consoles
$21.2 MMOs
-2% CAGR $13.6bn
Source: Newzoo 2012 Games Market Revenue Report
+21% CAGR
© 2013 Newzoo •Compound Annual Growth Rate (CAGR)

9. The Global Picture
Per region
2012
298m Asia-Pacific
gamers North America 169m
$22.2bn $21.8bn gamers
+13% CAGR +1% CAGR
Total
47m Middle-East
$68bn
+7% CAGR
gamers
& Africa 880m
$1.0bn gamers
+21% CAGR Latin America 89m
$3.8bn gamers
274m Europe +14% CAGR
gamers $18.8bn
+3% CAGR Source: Newzoo 2012 Games Market Revenue Report
GAMES REPRESENT 25% OF THE GLOBAL SOFTWARE MARKET.
THE GLOBAL GAMES INDUSTRY BOASTS HIGHER REVENUES THAN THE
TOTAL MUSIC INDUSTRY AND 2X THAT OF THE MOVIES BOX OFFICE.
© 2013 Newzoo •Compound Annual Growth Rate (CAGR)

10. Mobile Games Market
tablet and smartphone games (global, 2012)
$9bn +32% >500M >175M
CONSUMER SPEND ANNUAL GROWTH MOBILE PLAYERS PAYING PLAYERS
33% OF ALL*
66% OF ALL*
DOWNLOADS MONEY
$
TO SMARTPHONES SPENT ON SMARTPHONES
AND TABLETS WERE AND TABLETS WAS SPENT ON
GAMES *BASED ON iOS APP STORE DATA IN 44 COUNTRIES & GAMES
PLAYSTORE DATA OF 17 COUNTRIES
© 2013 Distimo/Newzoo

11. Why Games.... Demand
 Most titles in the Windows
Phone apps store are
entertainment and utility apps
 Customers are downloading
more games than any other type
of app
 Customers are willing to spend
money for the privilege
 There is an opportunity here to
give customers what they
want

12. Sensors including New, top-level OS
light, gyroscope, functionality makes games
accelerometer, more social and lets them
and location. make use of nearby devices.
Support for user The Windows Store makes it
interaction, easy to offer games under
including touch, flexible business models
pen, keyboard, and
mouse.

13. http://dev.windows.com

14. http://bit.ly/UJZ6Ss

15. You have your great
ideas and exciting
game designs…

16.  Lack of time.
 Lack of belief.
 Lack of support.
 Lack of motivation.

17. The Windows Store
A new opportunity for Windows developers
1 2 3 4 5
App/Game is Customer
available in the purchases
Store Catalog App/Game Enjoy!
App/Game is
associated to
Microsoft Account
& Device

18. Design a UX that is native for each platform!
One-handed touch most common One or two-handed touch, mouse
Guaranteed hardware, such as No guarantee of any specific
camera and accelerometer hardware, must check at runtime
Avoid multiple columns of content Rows and columns of content can
Scroll vertically for more content work well
Very limited room on the app bar Scroll horizontally for more content
Hardware back button Significant room on the app bar
No semantic zoom On-screen back button
Semantic zoom

20. http://dev.windows.com
http://dev.windowsphone.com
What you get before you What you get after you
subscribe subscribe
Full suite of free Ability to
tools to deploy locally Ability to
develop your to your own 2 free online reserve app
app machine incidents names
Access to
forums,
samples, and
documentation

21. Tools for Development
Everything you’ll need for Windows Store apps in one package

22. Phases of an Application Development

23. Phases of Distribution

24. Submitting the App

25. Certification
Certification ensures that
apps in the Windows Store Microsoft’s approach to
are safe, both for the system certification compared to
and the users other platforms
Microsoft’s approach to certification compared to other
platforms

26. Published!

27. 70%
for new apps
80%
once your app
makes $25,000

28. Analyzing Performance

30. • The hierarchical pattern
enables you to put all of
your content in front of
users, delighting them and
making their first
experience a complete
one.
• The flat navigation model
simplifies subcategories,
levels, or dynamically
populated fields
• Global navigation
elements such as the app
bar are consistent and
familiar for users

31. True multi-tasking for tablets is finally here!
Keep your app top of mind by snapping apps to
the sides of the screen. Your app responds to
the available screen real estate to show content
in the optimal way
Windows 8 allows full gameplay if applicable in
snap view

32. • Edge UI leaves the screen
clear of clutter, but keeps
needed functions close by
• Cool Scenarios
• Pausing
• Messaging
• Status Updates
• Accessing Game Menus

33. • Users approach tablets
and touchscreens in a
variety of ways
• Windows 8
accommodates a
multitude of interaction
variations

34. • Semantic Zoom allows a
user to get a different view
of your data, making it
easier to understand and
navigate.
• Allow a user to quickly navigate
between different levels
• Quickly show unlocked content,
recently released levels, or new
achievements

35. • Communicate to users
when the game is in a
paused state, either by
removing them from the
in-game experience and
putting them back in the
central hub or by
presenting a pause overlay
or pause screen

37. • Elements of your game’s
brand are introduced
without the clutter of
unnecessary UI
• Edge UI helps manage
multiple games while
keeping the canvas
available for important
startup functions

38. • Most people have more than one
Windows PC. Let your game provide a
consistent user experience across all their
Windows 8 PCs
• Give users the experience they expect.
Windows 8 makes it easy to roam
information
• Game settings and configuration
• App licenses and in-app purchases
from the Windows Store

39. Leaderboards are a crucial
component for game
enthusiasts.
The competition factor keeps
users engaged in your game
and encourages other users in
their network to return and
maintain their rankings.
Utilise location services to
access local standings.

40. Drive engagement beyond
standard gameplay with
achievements.
Utilize weight, color and size
to distinguish between items
that are close to being
completed.

41. Game gets 5s to handle Game is not notified
suspend before termination
User
Launches
Game
Game notified when resumed
Splash
screen

42. Deepen Engagement & increase repeat-use
• At-a-glance information delivery in a natural, attractive
format
• Draw the user back into the app with a single tap with fresh,
tailored content via Live Tiles
• Send tile updates even when your app isn’t running
• Secondary tiles provide an entry point into a specific
experience within your app
• Represent your content best with a variety of tile templates

43. •
•

44. • Windows Azure Mobile
Services makes it
incredibly easy to connect
a scalable cloud backend
to your client and mobile
applications.
• It allows you to easily store
structured data in the
cloud that can span both
devices and users,
integrate it with user
authentication, as well as
send out updates to clients
via push notifications

46. • Sensors in the tablet can
feel more than touch
• The accelerometer
measures movement and
provides an additional
element to games
• It brings games off the
screen and into the
physical world

47. • A simple implementation
of the accelerometer
• Another way to keep
secondary functions out of
the way, but readily
available

48. • A simple implementation
of the accelerometer
• Another way to keep
secondary functions out of
the way, but readily
available

49. • The Search Contract provides
users with a familiar and
natural way to search for items
across application on the
machine.
• Cool Scenario:
• Searching for in app
purchases or add on.

50. The settings charm provides a
familiar and consistent way to
modify an apps settings
More settings menus can be
added for account
management or game specific
menus.

51. Drive engagement with your game
by exposing content with App to
App picking. This allows your game
to share it’s content with other
apps seamlessly and consistently.
• The file picker makes it easy to
organize content
• You can also access content
from other apps

52. Extend your experience
beyond Windows 8 and push
your content to devices on
your local network.
The ‘PlayTo’ feature allows
relevant controls to be
accessed on the first device
without compromising the
display on the other.

53. Ad Supported
• Use our ad system
• Bring your own
• 100% Revenue
Use Your Existing Commerce
• Existing relationship
• Subscriptions
Flexible business models
• Free, paid, in-app, trials
• 3rd party in-app and
advertising support

55. What is Xbox SmartGlass ?
3RD PARTY ENHANCEMENTS
PLATFORM
BUILT IN
ENHANCEMENTS
MEDIA CONTROL &
DISCOVERY
v
CORE
SERVICES
XBOX SMARTGLASS

56. 2nd Screen Experiences With SmartGlass
Entertainment Gaming
• Character Bios, Relationships • Secret Screen – Cards, Sports
• Backstory, Trivia • Interactive Level Guide
• Fantasy Sports, Stats • Real-Time Map
• Shopping, Sweepstakes • New Input Methods

58. SmartGlass Experience
• Gesture Navigation: Simple swipe and tap on your Windows Phone & Windows 8
device to navigate your Xbox 360
• Browser Control: Easily and elegantly control your Internet Explorer on Xbox 360
(available on console this holiday)—swipe, scroll, pinch and zoom. All from your
Windows Phone & Windows 8 device
• Text-input: Use the virtual keyboard you’re already familiar with on your device to
set up an account, redeem a code, type a website into the browser url bar
• Video Guide: The Xbox Video catalog comes ready with an Xbox SmartGlass
experience called: Video Guide. Get information on the scene you’re watching,
cast and crew, and other related films.
• Music Guide: The Xbox Music catalog comes ready with an Xbox SmartGlass
experience called: Music Guide. Get information on the track you’re listening to,
move it seamlessly from your phone to your Xbox 360, and control the playback.

60. Develop a great portfolio, publish apps to store :
• Register for a Windows 8 Developer Store account
DreamSpark members have FREE Windows Store subscription!
www.dreamspark.com
• Attend a free training
http://www.microsoft.com/uk/msdn/windows8/

61. Getting students to develop portfolio

62. 1.Build & publish your original & unique app.
2.Register yourself on the UK App Builder Reward Programme website which will be coming very
soon.
3.Claim points by telling us about the app you’ve published and we’ll award points to you
accordingly.
4.Redeem your points for a range of fantastic prizes and gadgets.
Build & publish an app between Monday 4th Feb 2013 and Tuesday
30th Apr 2013 to be eligible for points you can redeem for rewards.
http://www.appbuilder-rewards.co.uk/

65. http://www.appbuilder-rewards.co.uk/

66. 1. Develop and publish your Windows Store and/or Windows Phone app.
2. register and sign in to the UK App Builder Reward Programme
3. Submit your app in the ‘claim points’ section.
Be sure to include the name, URL of your app. In order to claim bonus points, be sure to include your Windows
Azure details and/or existing Windows Phone or Windows Store app details if ported.
http://www.appbuilder-rewards.co.uk/

68.  Lack of time.
 Lack of belief.
 Lack of support.
 Lack of motivation.

69. Have a go for FREE with..
http://www.zipapp.co.uk

70. http://www.ubelly.com/gaming
Building Windows 8 Games
http://www.windows-store.co.uk
Windows 8 UK Camps and Training Events
http://dev.windows.com
Windows 8 developer resources
http://dev.windowsphone.com
Windows Phone 8 developer resources