Presentation on the opportunity of Microsoft at Game Kettle Feb 2014

1. Designing great games for Windows
Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx

3. Windows 8
Touch-first, full-screen UX
Integrated store
Existing dev skills, assets
ARM + x86/64 support
http://dev.windows.com
http://design.windows.com

4. Great experience across all hardware

5. Amazing Choices
Tablets
Hybrids
All in Ones

6. Windows Phone 8
Shared core with Windows 8
Common programming model
Reusable code
Native games
http://dev.windowsphone.com

8. Amazing Entry Level Devices >£150
Nokia Lumia 520
Nokia Lumia 620
Nokia Lumia 720

9. Amazing High Spec Devices including 6inch devices
Nokia Lumia 1020
Nokia Lumia 1520
Nokia Lumia 925

10. This is all great news, but what does it
mean for indie developers..
Developing for Windows 8 and Windows Phone?

11. Richard Hawkins – WilsonAdventure.com
Ported at London Microsoft/Nokia Unity Porting Day
At the peak of Christmas it hit 8,090 downloads a day,
average out at around 2-4k per day.
148,000+in less 3 weeks
Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx

12. Mudvark: Mortar Melon. HTML5 game built with construct2
For Windows Phone 8 and Windows 8
800,000+
Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx

13. Rebellion: Dredd vs Zombie
Over 1 million downloads within 9 months of Windows 8 launch,
Significant code re-use from Windows Phone to Windows 8.
3,550,000+
Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx

15. FREE Windows 8 Developer Account
FREE Windows Phone Developer Account
FREE Xbox 360 Creator Account
FREE Software, tools and resources
http://www.dreamspark.com

17. www.xbox.com/id

20. 1.Becoming
part of the
conversation
2. Building trust
and
long-term
relationships
3. Engendering
platform
adoption –
but only if
we can do
1 & 2 first
4. Working with
indie startups makes us
a better
company
It is in our DNA.
Microsoft’s mission is to enable people and business around
the world to realise their full potential.

21. What is the full breadth of our offering?
Microsoft Ventures

22. Made in Creative UK
Windows Store Spotlight
Made in Creative UK is a new campaign to increase recognition of the UK’s creative
talent.
The UK games industry is the largest in Europe and has developed some of the
most respected video game franchises
Made in Creative UK are inviting UK developers to display the Made in Creative UK
logo in their games and to play their part in recognising the economic and cultural
contribution of the UK games sector to the global games industry.
https://www.facebook.com/WindowsUK
https://www.facebook.com/windowsphoneuk

23. 1
“Take developers from an app idea to a successful app by providing help,
promotions and rewards.”
made by Nokia
Developer

27. http://aka.ms/UKAccelerator
Microsoft Ventures

28. What makes us unique?
Access to global partner ecosystem
Zero equity
Well-funded, fully staffed
Strong curriculum
1:1 mentoring
Global Alumni Network
Publishing access to Windows 8, Windows Phone &
XboxOne
• Continuation plans
Microsoft Ventures
•
•
•
•
•
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29. Microsoft Ventures

31. Microsoft Ventures

32. Lift Studio In-Residence Studio
• “In-Residence” Studio based at Microsoft Lift London Studio, Soho
• Advice/guidance/Mentorship from industry experts
• Investment
• Access to Hardware and Technology
• New “In-Residence” Team wanted Start Feb 2014 in Soho Office,
London Contact liftres@microsoft.com
32

35. AppCampus
• A three year project, based in
Aalto University: a fusion of engineering +
business + design
• Funded with 21M€ by Microsoft, Nokia
and Aalto University.
• A new kind of seed accelerator for next
generation of mobile experience offering
€20k - €70k
• http://www.appcampus.fi
35

36. A Go-To-Market slingshot
A Unique Accelerator
• No Equity Dilution
• No Revenue Share required
• IPRs remain property of developers
Four key facets
• Award Platform
• AppCademy Coaching Program
• Global Alumni Network
• Go-To-Market -support
Our only demand is 90 days exclusivity to Windows-platform
36

37. Criteria
Differentiation: Brand New App, OR existing App with differentiated
features X WP.
Mass Market Appeal: potential to generage + 1/2 M
Downloads/Year and/or 10Ks€ of Revenue/Year.
Great Team: experienced in Apps/Services on key mobile platforms
with proven design, technical & biz capabilities.
Convincing overall proposal: App design, features/content,
technical solution, business model.
37

38. Key Features
Live Tiles & Secondary Tile
Push Notifications
Lock Screen (WP8)
Try and Buy
In App Purchase (WP8)
Speech (WP8)
Deals/Wallet (WP8)
NFC (WP8)
Nokia MixRadio (WP8, App to App Communication)
Nokia Maps/LBS
Lenses (WP8)
38

39. Developers:
http://www.dreamspark.com
Start Ups:
BizSpark http://www.microsoft.com/bizspark/
Appcampus http://www.appcamus.fi
Microsoft Accelerator http://aka.ms/UKAccelerator
Microsoft Cloud Services: http://www.windowsazure.com