This talk is part of the two days workshop & event I organised @TAGMilano for Frontiers Srl.

1. FRONTIERS
CONFERENCES

2. Gmail, Skype, Twitter, Flickr: @leeander
Leandro Agrò: IxD /UX DESIGNER
Notes about Pixels & Atoms

3. FRONTIERS
CONFERENCES
FRONTIERS
CONFERENCES

4. A long trip into the near future
usability
IxD
AI, Virtual Assistant
Internet of Things
Prototypes
MobileApps
Eye-Tracking
Multimodal UI
UX
Design Strategy

5. Searching for a blink…
Me
Lara
Her
Keep Calm…
Virtual is not opposite of Real
Cladia
Simulation
Learning
Motivation
Fridges are friends
Objects are Natural born Storytellers
The world as ultimate algorithms
Robots readable world

6. Because…
Everything you can imagine, is real

7. Lara

8. Lara I hurt myself…

9. Lara Lara’s evolution

10. Lara 2 hours full game

11. Lara The Ultimate Trailer (2013)

13. https://www.youtube.com/watch?v=jk0WjlQmIOwHer Is Virtual an illusion?

14. https://www.youtube.com/watch?v=jk0WjlQmIOwHer Is Virtual an illusion?

15. …in presenza degli STIMOLI giusti,
ci si può immedesimare in un personaggio di un videogioco.
Allora perché -in certe condizioni- non dovrebbe essere anche
possibile innamorarsi?
note: Siete davvero certi che tra 50 o 100 anni, decidere di convivere con un robot piuttosto che non un umano sarà considerato disdicevole?

16. Virtual is not an opposite to REAL

17. Virtual is Real Working on VA FRONTIERS
CONFERENCES

18. Simulation The old time of “Second Life”

19. …costruirsi un mondo prims per prims
Simulation The old time of “Second Life”

20. Simulation The old time of “Second Life”

21. Che senso hanno le strade in un
luogo dove tutti possono volare? Ed
un ponte?
Servono ad andare da un sito
all’altro, passeggiando.
Il carattere di luogo consente a
questa internet parallela di
trasmettere ai propri utenti delle
esperienze molto diverse dal web.
Pensate ai tradizionali (!) siti web. Per
passare da un sito all’altro si
attraversa un confine. Un momento di
bianco.
SL è tutto questo, con in più la
possibilità andare da un “sito” all’altro
passeggiando! E se è vero che il
“viaggio” non è la destinazione, ma
quello che c’è in mezzo… allora si
comincia a comprendere l’enorme
potenziale di SL.
Simulation The old time of “Second Life”

22. Virtual is Real Friends FRONTIERS
CONFERENCES

23. “Ho visto caschi che pesavano quattro chili con
risoluzione 200×200 e madri disperate che
portavano figli malati al Santuario della Realtà
Virtuale dopo aver visto Il Tagliaerbe”
John Maeda
Virtual is Real Learnings

24. Simulation to support
people REAL LEARNING
http://www.secondlearning.it/progetto-itbridge-esperienze-di-
italiano-l2-in-second-life/
Virtual is Real Events

25. Decoder Island | Award
Virtual is Real Awards

26. The link between intelligence and simulation

27. The LINK Inventing an unreal CRM

28. The LINK Inventing an unreal CRM

29. Claudia VA @work

30. 2006
Virtual is Real Working on VA

31. Embodiment… where pixel and atoms crashes

33. What is fake?

34. http://www.foreveridentity.com

35. VIRTUAL vs. DIGITAL

37. Simulation fit the way our brain learn (mirror neutrons)
In our society, school is THE MAIN learning place
Today, Videogames are not allowed/involved
@School as part of the learning process.
More over, we socially blame those that are
usual gamers, especially if >30y.
Videogames are the most complex simulation available for the masses.

38. Digital Universes are too vast to be easily explored

41. Reports are circulating the
web that the actress who
voices Cortana in the
blockbuster video game
series Halo will be reprising
the role for a Siri-like feature
on Windows phones and
Microsoft’s Bing app this year,
with a final destination of the
XboxOne and the next
iteration of Windows
MEET YOUR NEXT “INTELLIGENT AGENT”: CORTANA, STAR OF HALO
“Da dove deriva il tuo nome?”
“Posso cambiarti nome?”
“Ti piace il tuo nome?”
“Cosa sai di Halo?”
“Raccontami di Halo”

42. It is HALO for soldiers close to the retirement?

45. There is any other logic alternative to simulation?

46. Scientific & Social simulations (examples)

49. The most “real” black hole never seen

50. http://www.dailymail.co.uk/sciencetech/article-2805131/Does-new-film-Interstellar-realistic-black-hole-Movie-s-special-effects-result-important-scientific-discovery.html

51. Movie's special effects may result in
important scientific discovery
• A CGI model of a black hole for the
upcoming movie Interstellar has
revealed they have warped halos of
light and matter around them
• The model is thought to be the most
accurate depiction of a black hole
ever
• It was created using calculations by
astrophysicist Dr Kip Thorne from the
California Institute of technology
• Previously black holes were thought
to have a flat disk - like Saturn
• Two scientific papers are being
written based on the discovery
http://www.dailymail.co.uk/sciencetech/article-2805131/Does-new-film-Interstellar-realistic-black-hole-Movie-s-special-effects-result-important-scientific-discovery.html

52. Robots readable world

53. FRONTIERS
CONFERENCES

54. Google has built a Matrix-like simulation
of California to test its self-driving cars
http://www.extremetech.com/extreme/188482-google-has-built-a-matrix-like-simulation-of-california-to-test-its-self-driving-cars
Google’s virtual self-driving cars have so
far driven more than 4 million miles
within the Californian Matrix, facing all of
the usual challenges that its real-world
self-driving cars might face (wobbly
cyclists, vehicles running a stop sign,
etc.) By comparison, Google’s physical
fleet of self-driving cars (mostly modified
Toyota Priuses) had only driven 700,000
miles as of April 2014 — and more
importantly, they have only driven on
around 2,000 miles of road.

55. FRONTIERS
CONFERENCES

57. A bigger drone…

63. Any sufficiently advanced technology is… politics.

64. Serious Games Capabilities
Solve complex problems collaboratively
Make business processes more efficient
Achieve predictive modelling and real time visualisation
Improve ROI from processes, time, and resources
More knowledge retention, compared to traditional methods*

65. The Matrix is a computer-generated dream world…

72. Cities are beautiful when… animated.

73. Apps might evolve to Living Simulation

74. Are Cities an Universe too big and complex to be simulated?

75. What if we might add the most intelligent system available on Earth?

77. La gamification (traducibile come Ludicizzazione o Gamificazione)
è l'utilizzo delle meccaniche e dinamiche dei giochi come livelli,
punti o premi, in contesti esterni al gioco per creare più interesse
e motivare le persone per far loro risolvere dei problemi.
Il termine gamification è stato introdotto per la prima volta in
pubblico nel febbraio 2010 da Jesse Schell.
Obiettivi del gamification:
- Produttività
- Ingaggio e Permanenza
- Appagamento
- Divertimento
“As a planet, we spend 3
BILLION HOURS A WEEK
playing computer games”
Gamification…
http://www.g4tv.com/assets/flash/videos/vplayerV6.swf?phoenixBase=http://www.g4tv.com/&videokey=44277

78. Il diamante Motivazionale determina il tipo di posizionamento, approccio e premio.
Motivational Design…

79. Maybe Humans are not enough…

80. This is an evolutionary
moment for the Internet!
In fact…

82. Even if the Internet appears ubiquitous, still the number of
connected objects or devices is vastly inferior to those which are
not connected.
The coming revolution will raise from the necessity of
substituting everyday objects with connected ones, making
these more intelligent and aware.
This is the
Internet of Things

83. HUMANS
OBJECTS
2003 2010 2015 2020
IN 2008 THE NUMBER OF CONNECTED OBJECTS
HAS EXCEEDED THAT OF HUMANS
In Q1/12 there were more iPhone sold on planet Earth than babies born.

84. 100 'things' are coming online every second.
50 Billion connected objects await us on the threshold of 2020,
and many of these will necessarily be "autonomous"

85. Cisco: Inspirational Video

86. Smart objects are natural born story tellers

87. Design Laws
for Makers
Even asocial objects, dream of Clouds

88. Every object must know
STORIES
the History of its past (how it is made, where
it was produced, how it is used) and its
future (as it is disassembled, valued in its
parts, recycled, disposed of).

89. Every object must
be SENTIENT
Every object should know something about
the world around it through sensors, or at
least know when and where it is used.

90. Every object must be able to
communicate and share its status across
social networks used by humans,
"participating" in their social relationships.
Every object must be
SOCIAL

92. Simulation is usually showed as a first person view of the world.
TODAY this is true also outside the pure digital environment.

93. Oculus: welcome (back) to Virtual Reality

94. The Machine to be another
TRADING BODIES, SEXES WITH OCULUS RIFT
http://animalnewyork.com/2014/trading-bodies-sexes-oculus-rift/

98. The world as ultimate algorithms (Terraforming)

99. The world as ultimate algorithms
Kevin Slavin (TED)
Will Wright

100. Recap
Me
Lara
Her
Keep Calm…
Virtual is not opposite of Real
Cladia
Simulation
Learning
Motivation
Fridges are friends
Objects are Natural born Storytellers
The world as ultimate algorithms
Robots readable world

101. Gmail, Skype, Twitter, Flickr: @leeander
Thank you!

102. https://www.youtube.com/watch?v=fEsbA8EBbos

103. https://www.youtube.com/watch?v=fEsbA8EBbos

104. https://www.youtube.com/watch?v=ueiBYxI6Eqg
THE ANIMATRIX