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MATH MEN
MAD MEN
@LeeBogner
ECommerce Architect. Professor
CIO Chief Information Officer
Social. Mobile. Analytics. Cloud
Startups. Think-Tank. Enterprise
Technology. Retail. CPG. Media. Agency
	
  
Keynote
Speaker
MAD MEN
MOBILE	
  
SOCIAL	
  
ENTER-­‐	
  
PRISE	
  
WEB	
  
MOBILE	
  
SOCIAL	
  
ENTER-­‐	
  
PRISE	
  
WEB	
  
#ZarbEBoV
@LeeBogner
#ZarbEBoV
@LeeBogner
#ZarbEBoV
@LeeBognerç
Social Influencer Analytics
Mine the Social Graph + Professional Graph
MARKET SURVEY
	
  
Analy&cs	
  Tools	
  worth	
  looking	
  at:	
  
	
  
•  Established	
  Tools:	
  	
  
Ø  Radian6,	
  Sysomos,	
  Lithium	
  
•  Free	
  Tools:	
  	
  
Ø  Twi@er	
  Advanced	
  Search,	
  Google	
  Alerts,	
  
Social	
  Men&on	
  
•  Exci&ng	
  Emerging	
  Influencer	
  Tools:	
  	
  
Ø  BlitzMetrics,	
  Kred,	
  Traackr,	
  TexiJer	
  
Ø  Social	
  Chorus,	
  Klout	
  
#ZarbEBoV
@LeeBognerç
MATH MEN
MAD MEN
Microsoft, SAP, Oracle and Twitter
all acquiring Analytics companies
THIS	
  IS	
  IMPORTANT	
  TO	
  YOU	
  
=	
  Career	
  Opportunity	
  
BECAUSE	
  THERE	
  IS	
  A	
  	
  
Huge	
  Demand	
  for	
  Skills	
  	
  
To	
  make	
  sense	
  of	
  +	
  manage	
  	
  
large	
  amounts	
  of	
  Data	
  
➜NYC	
  TECH	
  
➜Foursquare	
  
➜	
  Bit.ly	
  
➜BrainScape	
  
 
	
  
 
 
GUEST
SPEAKERS
 
	
  
 
Math Men are the New Mad Men Social Analytics Keynote

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