My keynote presentation at the 2nd Digital Media Summit in Auckland, New Zealand, 11th March 2009. Note 1: The downloadable pdf has links off to the YouTube videos. Unfortunately Slideshare cannot at this moment have both embedded YouTube videos *and* audio soundtrack. One day, perhaps... Note 2: intro music is from cult Sydney jazz trio 'The Necks'.

1. Orstraylya
Social Meedja
Lee Hopkins
2nd Digital Media Summit – 11th March 2009

9. of what you think you
know about social
media is wrong

12. Grumpy Old Men

16. ¾ of Australian consumers
use social technologies
¼ create their own content

20. 13, 191

28. ! Social Media Ethos
Truth
Trust
Transparency
Accountability

29. ! Online advertising
Australians hate
SocNet adverts

30. Your reputation is
what Google says it is
Allan Jenkins
Communication Analyst

34. Blog
RSS RSS
Twitter Podcast
Facebook Video
No RSS

35. Case study
2.0

36. Coos Bay
2.0

37. of what you think you
know about social
media is wrong

38. of all statistics in
presentations are made up

41. Lee Hopkins
Lee Hopkins.net / Lee Hopkins.com
Thank you for paying attention

42. Lee Hopkins
Lee Hopkins.net / Lee Hopkins.com
Or at least staying awake

43. Lee Hopkins
Lee Hopkins.net / Lee Hopkins.com
Or at least not snoring...

44. Lee Hopkins
Lee Hopkins.net / Lee Hopkins.com
Loudly