NRB Convention 2011 - Social Media In Depth Educational Session - Lee Raney

1. SOCIAL MEDIA STRATEGIES
Social Media In-Depth
Lee Raney
lee@koinemedia.com
@leeraney

3. Social Media In-Depth
OVERVIEW
• Social Media Strategy and Planning
•Integrating Facebook on your
Website
•Integrating Twitter on your
Website
• Where to Start?

4. Social Media In-Depth
STRATEGY AND PLANNING
•Proper Mindset - Building
Relationships, Trust
•2011 - Not Numbers,
Engagement
•Strategy Document (revise often);
Objectives
• In House or Outsource?

5. Social Media In-Depth
INTEGRATION ON YOUR
WEBSITE (3 LEVELS)
Level 1: FB and Tw Connections
- “Like” FB Page; Follow on Twitter
- Icons in header or homepage
- Option to use FB Like
- Larger widgets on homepage

6. Social Media In-Depth
INTEGRATION ON YOUR
WEBSITE (3 LEVELS)
Level 2: Social Sharing (Viral)
- FB and Twitter Widgets
- Services - ShareThis, AddToAny
- Placement relative to content
- Other Facebook Widgets (Comments)

7. Social Media In-Depth
INTEGRATION ON YOUR
WEBSITE (3 LEVELS)
Level 3: User Posting and Log-in
- Drupal Twitter Module
- Registration Fatigue
- FB Login (f.k.a., FB Connect)
- Registration Plugin (“easier”)

8. Social Media In-Depth
WHERE TO START?
• Education - Understand the New World
• Develope a SM Communications Strategy
• Website: Level 1 (Connections)
• Website: Level 2 - What does my CMS offer?
• Engagement - Communications Calendar

10. ANNOUNCEMENTS
•Get presentation at KoineMedia.com
•Please fill out a feedback form

11. Q&A
DISCUSSION