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Blogging, professional identity and sense of belonging Karine Johannes  Université Catholique de Louvain, Belgium  EUROBLOG 2007
[object Object],[object Object],[object Object]
[object Object],[object Object]
Why do employees blog?  ,[object Object],[object Object],[object Object],[object Object],Sources: Shel Holtz, « The impact of new technologies on internal communication » Nielsen Buzzmetrics and Edelman - White Papers- Talking from  the Inside Out:  The Rise of Employee  Bloggers
Why do employees blog?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Backbone Media 2005 Survey « Corporate blogging:Is it worth the Hype? »
4 basic types of  blogs in the organizational context   ,[object Object],[object Object],[object Object],[object Object],Source: Peter M. Smudde, Blogging, Ethics and Public Relations: A Proactive and Dialogic Approach. Public Relations Quarterly
Different types of employee  blogs  1/2 Employee blogs   Personal blogs  Corporate blogs/ Collective blogs
Different types of employee blogs 2/2  Employee blogs  Colleagues, other employees   External audiences Public  targeted
Employee blogs: Hybrid genres  PUBLIC  PRIVATE  P ROFESSIONAL PERSONAL INTERNAL  COMM.  EXTERNAL  COMM.
A narrative  approach  of blogging  ,[object Object],[object Object],[object Object],[object Object]
A narrative approach of blogging  Blogs as « identity-relevant narratives »
A narrative approach of blogging  Employees engage in a range of oppositional strategies to create physical, emotional and symbolic spaces for themselves in organizations   (A.D. Brown, Crozier and Friedberg, Loureau and Lapassade)   Blogs as «counter-narratives»
Case Study: The STIB and its drivers bloggers  ,[object Object],[object Object],[object Object]
The STIB Internal communication channels  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social context of blogs appearance ,[object Object],[object Object],Drivers began to express their opinions in their blogs beside the « official statements » in the mainstream media
Why do the STIB drivers blog?  ,[object Object],[object Object],[object Object]
Exploratory study  ,[object Object],[object Object],[object Object]
 
 
Sainsaulieu’s Grid of work identity  Attitude towards work  Relational behaviour  Collective adjustment behaviour   Company’s objectives  Work objectives  Representation  system Authority legitimization  Society  Personal trajectory  Company  Work Identification spaces
Identification spaces  Society  Trajectory Company Work
Identification spaces ,[object Object],[object Object],[object Object]
Identification spaces
 
Representation System:  Work objectives  ,[object Object],[object Object]
Representation System: Company’s objectives  ,[object Object],[object Object]
Representation system:  Authority legitimization ,[object Object],[object Object]
Collective adjustment behaviours:  Relationships with co-workers  ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
Collective adjustment  behaviours :  Attitude towards work  ,[object Object],[object Object]
The main challenges for Communication management ,[object Object],[object Object],[object Object],[object Object]
[object Object]

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PresentationKarinneJohannes

  • 1. Blogging, professional identity and sense of belonging Karine Johannes Université Catholique de Louvain, Belgium EUROBLOG 2007
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  • 7. Different types of employee blogs 1/2 Employee blogs Personal blogs Corporate blogs/ Collective blogs
  • 8. Different types of employee blogs 2/2 Employee blogs Colleagues, other employees External audiences Public targeted
  • 9. Employee blogs: Hybrid genres PUBLIC PRIVATE P ROFESSIONAL PERSONAL INTERNAL COMM. EXTERNAL COMM.
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  • 11. A narrative approach of blogging Blogs as « identity-relevant narratives »
  • 12. A narrative approach of blogging Employees engage in a range of oppositional strategies to create physical, emotional and symbolic spaces for themselves in organizations (A.D. Brown, Crozier and Friedberg, Loureau and Lapassade) Blogs as «counter-narratives»
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  • 20. Sainsaulieu’s Grid of work identity Attitude towards work Relational behaviour Collective adjustment behaviour Company’s objectives Work objectives Representation system Authority legitimization Society Personal trajectory Company Work Identification spaces
  • 21. Identification spaces Society Trajectory Company Work
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