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Brand Positioning			
Melissa Cheng
“Despite continued uncertainty about the
economy, nearly half of brand marketers
plan to increase their marketing budget
this year to include start ups.”
Article from B2B - Marketing Strategists http://www.btobonline.com
AGENDA
Company
Consumer
Category
Culture
Competition
Positioning
Pillars
Positioning
Personality
Manifesto
WHY ARE WE HERE?
COMPANY What’s Bubble Tank?
How are Brands expanding their
business?
What is everyone else doing?
What is going on beyond Brands and
Startups?
Who is competing with Bubble Tank?
CONSUMER
CATEGORY
CULTURE
COMPETITION
COMPANY
Bubble Tank is an event that unites Brands and
Startups and facilitates follow-up negotiations
for partnerships and acquisitions.
The Problem with Brands:
Brands don’t have the time to find Start-Ups that can
fuel innovation and business growth.
Start-Ups need Brand funding.
CONSUMER
What new decisions are brands choosing to
expand their business?
http://www.forbes.com/sites/tanyaprive/2013/03/29/top-11-reasons-startups-succeed/
9 OUT OF 10 STARTUPS
WILL GO OUT OF BUSINESS
“Startups are literally a
journey into the unknown
and entrepreneurs need to
be comfortable with taking
on ambiguity, uncertainty
and multiple challenges.”
		-Tanya Prive, Contributor RockthePost
"Startups are the canary in
the marketing coal mine
developing the types of things
marketers need to be versed in
today in order to connect with
the consumers of tomorrow. I
think that’s the big reason for
brands to work with them."
	 -Dave Knox CMO of digital agency Rockfish
http://www.forbes.com/sites/tanyaprive/2013/03/29/top-11-reasons-startups-succeed/
STARTUPS, INNOVATE FRESH, NEW WAYS TO REACH
CUSTOMERS THAT BRANDS CRAVE.
BRANDS, MEANWHILE BRING FINANCIAL
RESOURCES AND REACH TO STARTUPS.
CATEGORY
What is everyone else doing?
Incubators &
Accelerators
have become an increasingly important
stepping stone for the tech startup scene
in recent years.
“A number of hot startups have emerged from these
programs, encouraging more new entrepreneurs to
apply. They’ve become so popular that about one
accelerator a day launches these days.”
						-David Cohen, head of TechStars
“Silicon Valley Incubators have historically worked well in the
consumer internet space, with the right access to mentorship
and design customers, incubators is well-positioned to guide
enterprise startups.”
					-Deepak Jeevankumar, enterprise-focused VC
http://venturebeat.com/2013/01/20/silicon-valley-bigwigs-rally-behind-alchemist-an-incubator-for-enterprise-startups-exclusive/#lKeOjIi0jqOCfDmH.99
We live in a world where brands and
startups are collaborating more and
more, cross-pollinating their talent.
http://angelpad.org/ & http://www.techstars.com/ & http://ycombinator.com/
Twice a year Y Combinator
invest a small amount of
money ($14-20k + an
$80k note) in a large
number of startups. The
startups move to Silicon
Valley for 3 months, during
which they work intensively
to get the startup into the
best possible shape and
refine their pitch
to investors.
TechStars is the #1 startup
accelerator in the world.
Although they are very
selective in choosing which
startups to invest in, they are
vested in the success of your
startup. As well as intense
mentorship from hundreds of
the best entrepreneurs in
the world.
AngelPad is a mentorship
program founded by
ex-Googler Thomas Korte
to help web and mobile
technology startups build
better products, attract
additional funding and
ultimately grow more
successful businesses
TOP INCUBATORS & ACCELERATORS
SXSW MATTERS SO
MUCH FOR BRANDS
The Startup Spotlight at SXSW V2V offers startups the
opportunity to give demos, network and get immediate
feedback. It is the only time each year that literally
thousands of the world’s most influential digital minds
bump shoulders.
		-Steve Case, Chairman & CEO of Revolution
http://austin2013.sched.org/list/descriptions/type/party
CULTURE
What is going on beyond Brands and Startups?
http://www.forbes.com/sites/tanyaprive/2013/03/29/top-11-reasons-startups-succeed/
“IF YOU DON’T BUILD YOUR STARTUP IN SILICON
VALLEY, YOU DON’T WANT TO WIN BAD ENOUGH.”
-Robert Scoble, Tech Blogger
http://www.washingtonpost.com/business/on-small-business/venture-capital-dollars-spent-outside-the-valley/2013/01/15/71366288-5ed5-11e2-b05a-
605528f6b712_gallery.html#photo=1
SILICON VALLEY
DECENTRALIZING
“Silicon Valley continues to attract by far the
most venture capital investments, but several
other regions are hot on its heels. Outside the
Valley, start-ups in the following cities and re-
gions are expected to secure the most venture
funding in 2013.”
- Revolution LLC in Washington D.C.
http://teamaltman.com/2010/02/successful-entrepreneurs-guiding-principles-for-business-success/
ENTREPRENEUR = ROCKSTARS
“Entrepreneurs are risk takers, willing to roll the dice with
their money or reputation on the line in support of an idea
or enterprise. They willingly assume responsibility for the
success or failure of a venture and are answerable for all
its facets.”
			 -Victor Kiam American entrepreneur & Formerowner of New England Patriots 88-91”
COMPETITION
Who is competing with Bubble Tank?
Venture Capitalist
Brand Marketing
Tech
Innovative
Entainment
Talent
BRAND PILLARS
Bubble Tank has the connections with large name brands such as Victoria Secret, General Elec-
tric and Pacific Gas and Electric Company (PG&E). To unite brands and trending tech Start-ups
to create partnerships and acquisitions.
Formed in San Francisco, Bubble Tank was a Startup that became a reality. Bubble Tank was the
second startup created by the CEO’s, who originally started Pop17. That prospered in SXSW and
NBC’s Bravo TV series “Silicon Valley Start Ups.”
Bubble Tank has the determination and drive to create new innovative start ups. That have ex-
ceeded their previous accomplishments. By developing new innovative ideas and expanding
their networks.
Bubble Tank has the connections with large name brands such as Victoria Secret, General Elec-
tric and Pacific Gas and Electric Company (PG&E). To unite brands and trending tech Start-ups
to create partnerships and acquisitions.
CONNECTIVITY
EXPERIENCE
STARTUP
MENTALITY
CONNECTIVITY
BRANDPOSITIONING
Bubble Tank is the only event that connects big brands and
startups together to reach their business objectives. Through
experience and support, Bubble Tank has the startup mentality
that offers new opportunities for entrepreneurs of the future.
BRAND
PERSONALITY
Innovative
Delivering
Passionate
Prosper
Inspiring
BRAND MANIFESTO
This is the Bubble Tank.
Where your passion and ideas come to life.
Bubble Tank lays down the path to your future
There are many obstacles you may face. Bubble Tank has the solution.
Bubble Tank has the answers to all your business objectives.
And will help you through the process.
Creating your own business isn’t easy, but developing new innovative ideas may
lead to partnerships you cannot refuse.
Bubble Tank will connect you with big brands that will lead to unique
investment opportunities.
CONT’D BRAND MANIFESTO
Technology is the next leap of human evolution. The trending tech startups are on
the rise, and this revolution of brands and startups joining forces has already started
and is expanding everyday.
We allow you to discover, develop, and deliver innovative startups to brands for the
economic and community prosperity.
Let’s bring your new ideas to reality.
Join the event to your future success.
Come and join us.
We are Bubble Tank!
Thank You

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Bubble tank positioning

  • 2. “Despite continued uncertainty about the economy, nearly half of brand marketers plan to increase their marketing budget this year to include start ups.” Article from B2B - Marketing Strategists http://www.btobonline.com
  • 4. WHY ARE WE HERE? COMPANY What’s Bubble Tank? How are Brands expanding their business? What is everyone else doing? What is going on beyond Brands and Startups? Who is competing with Bubble Tank? CONSUMER CATEGORY CULTURE COMPETITION
  • 5. COMPANY Bubble Tank is an event that unites Brands and Startups and facilitates follow-up negotiations for partnerships and acquisitions.
  • 6. The Problem with Brands: Brands don’t have the time to find Start-Ups that can fuel innovation and business growth. Start-Ups need Brand funding.
  • 7. CONSUMER What new decisions are brands choosing to expand their business?
  • 8. http://www.forbes.com/sites/tanyaprive/2013/03/29/top-11-reasons-startups-succeed/ 9 OUT OF 10 STARTUPS WILL GO OUT OF BUSINESS “Startups are literally a journey into the unknown and entrepreneurs need to be comfortable with taking on ambiguity, uncertainty and multiple challenges.” -Tanya Prive, Contributor RockthePost "Startups are the canary in the marketing coal mine developing the types of things marketers need to be versed in today in order to connect with the consumers of tomorrow. I think that’s the big reason for brands to work with them." -Dave Knox CMO of digital agency Rockfish
  • 9. http://www.forbes.com/sites/tanyaprive/2013/03/29/top-11-reasons-startups-succeed/ STARTUPS, INNOVATE FRESH, NEW WAYS TO REACH CUSTOMERS THAT BRANDS CRAVE. BRANDS, MEANWHILE BRING FINANCIAL RESOURCES AND REACH TO STARTUPS.
  • 11. Incubators & Accelerators have become an increasingly important stepping stone for the tech startup scene in recent years. “A number of hot startups have emerged from these programs, encouraging more new entrepreneurs to apply. They’ve become so popular that about one accelerator a day launches these days.” -David Cohen, head of TechStars “Silicon Valley Incubators have historically worked well in the consumer internet space, with the right access to mentorship and design customers, incubators is well-positioned to guide enterprise startups.” -Deepak Jeevankumar, enterprise-focused VC http://venturebeat.com/2013/01/20/silicon-valley-bigwigs-rally-behind-alchemist-an-incubator-for-enterprise-startups-exclusive/#lKeOjIi0jqOCfDmH.99
  • 12. We live in a world where brands and startups are collaborating more and more, cross-pollinating their talent.
  • 13. http://angelpad.org/ & http://www.techstars.com/ & http://ycombinator.com/ Twice a year Y Combinator invest a small amount of money ($14-20k + an $80k note) in a large number of startups. The startups move to Silicon Valley for 3 months, during which they work intensively to get the startup into the best possible shape and refine their pitch to investors. TechStars is the #1 startup accelerator in the world. Although they are very selective in choosing which startups to invest in, they are vested in the success of your startup. As well as intense mentorship from hundreds of the best entrepreneurs in the world. AngelPad is a mentorship program founded by ex-Googler Thomas Korte to help web and mobile technology startups build better products, attract additional funding and ultimately grow more successful businesses TOP INCUBATORS & ACCELERATORS
  • 14. SXSW MATTERS SO MUCH FOR BRANDS The Startup Spotlight at SXSW V2V offers startups the opportunity to give demos, network and get immediate feedback. It is the only time each year that literally thousands of the world’s most influential digital minds bump shoulders. -Steve Case, Chairman & CEO of Revolution http://austin2013.sched.org/list/descriptions/type/party
  • 15. CULTURE What is going on beyond Brands and Startups?
  • 16. http://www.forbes.com/sites/tanyaprive/2013/03/29/top-11-reasons-startups-succeed/ “IF YOU DON’T BUILD YOUR STARTUP IN SILICON VALLEY, YOU DON’T WANT TO WIN BAD ENOUGH.” -Robert Scoble, Tech Blogger
  • 17. http://www.washingtonpost.com/business/on-small-business/venture-capital-dollars-spent-outside-the-valley/2013/01/15/71366288-5ed5-11e2-b05a- 605528f6b712_gallery.html#photo=1 SILICON VALLEY DECENTRALIZING “Silicon Valley continues to attract by far the most venture capital investments, but several other regions are hot on its heels. Outside the Valley, start-ups in the following cities and re- gions are expected to secure the most venture funding in 2013.” - Revolution LLC in Washington D.C.
  • 18. http://teamaltman.com/2010/02/successful-entrepreneurs-guiding-principles-for-business-success/ ENTREPRENEUR = ROCKSTARS “Entrepreneurs are risk takers, willing to roll the dice with their money or reputation on the line in support of an idea or enterprise. They willingly assume responsibility for the success or failure of a venture and are answerable for all its facets.” -Victor Kiam American entrepreneur & Formerowner of New England Patriots 88-91”
  • 19. COMPETITION Who is competing with Bubble Tank?
  • 21. BRAND PILLARS Bubble Tank has the connections with large name brands such as Victoria Secret, General Elec- tric and Pacific Gas and Electric Company (PG&E). To unite brands and trending tech Start-ups to create partnerships and acquisitions. Formed in San Francisco, Bubble Tank was a Startup that became a reality. Bubble Tank was the second startup created by the CEO’s, who originally started Pop17. That prospered in SXSW and NBC’s Bravo TV series “Silicon Valley Start Ups.” Bubble Tank has the determination and drive to create new innovative start ups. That have ex- ceeded their previous accomplishments. By developing new innovative ideas and expanding their networks. Bubble Tank has the connections with large name brands such as Victoria Secret, General Elec- tric and Pacific Gas and Electric Company (PG&E). To unite brands and trending tech Start-ups to create partnerships and acquisitions. CONNECTIVITY EXPERIENCE STARTUP MENTALITY CONNECTIVITY
  • 22. BRANDPOSITIONING Bubble Tank is the only event that connects big brands and startups together to reach their business objectives. Through experience and support, Bubble Tank has the startup mentality that offers new opportunities for entrepreneurs of the future.
  • 24. BRAND MANIFESTO This is the Bubble Tank. Where your passion and ideas come to life. Bubble Tank lays down the path to your future There are many obstacles you may face. Bubble Tank has the solution. Bubble Tank has the answers to all your business objectives. And will help you through the process. Creating your own business isn’t easy, but developing new innovative ideas may lead to partnerships you cannot refuse. Bubble Tank will connect you with big brands that will lead to unique investment opportunities.
  • 25. CONT’D BRAND MANIFESTO Technology is the next leap of human evolution. The trending tech startups are on the rise, and this revolution of brands and startups joining forces has already started and is expanding everyday. We allow you to discover, develop, and deliver innovative startups to brands for the economic and community prosperity. Let’s bring your new ideas to reality. Join the event to your future success. Come and join us. We are Bubble Tank!