Speaking at Social Media London November 2011 on how to increase YouTube audience engagement by customising your YouTube change and reaching out to prospective audiences

1. #smlondon
YouTube
Increasing by reaching out
from within
@LeeSmallwood /LeeSmallwood Gplus.to/LeeSmallwood

2. ‘Caller X’
http://www.youtube.com/watch?v=Xz9ke0v5HjE

3. Overview
• Channel Customising
• Friends / Subscribers
• Posting Bulletins – why?
• Audience Insight Tool
#smlondon

4. Channel Customising
#smlondon

5. Channel Settings
#smlondon

6. Theme Settings
#smlondon

7. Custom Backgrounds
#smlondon

8. Settings – which modules
#smlondon

9. Posting Bulletins – why?
#smlondon

10. Posting Bulletins – why?
#smlondon

11. #smlondon

12. Channel Engagement
#smlondon

13. Channel Engagement - Moderator
#smlondon

14. Friends / Subscribers
#smlondon

15. Diary Dates
#smlondon

16. Insights for Audience Tool
#smlondon http://www.google.com/videotargeting/ifa/buildQuery

17. Insights for Audience Tool
#smlondon

18. Insights for Audience Tool
#smlondon

19. Social Media London Circle

20. #smlondon
YouTube
Increase by reaching out
from within
@LeeSmallwood /LeeSmallwood Gplus.to/LeeSmallwood