Discussion on how Non Profits can use social media to engage and what resources Google, YouTube, Facebook provide for Non Profits

1. Social Media & Non Profits
Lee Smallwood
digicoms
2nd June, 2011
@leesmallwood
www.digitalflares.com

2. Social
SEO
PPC

3. It’s expensive! -->
48% operate social media on zero £s
2011 3rd Annual
Nonprofit
Social Network
Benchmark
Report

4. Social Media Realities
 Just being online ≠ Social Media
 With Social Media
comes responsibility
 No ‘one size fits all’
strategy
 Without staff aligned
there can be no success

5. NPs, What are they using?
- 74% are on Facebook & 31% have one or
more social networking communities on their
own website.
http://www.facebook.com/nonprofits
2011 3rd Annual Nonprofit Social Network Benchmark Report

6. NPs, What are they using?
- Twitter is the 2nd most popular, used by
57% of organisations
2011 3rd Annual Nonprofit Social Network Benchmark Report

7. NPs, What are they using?
- YouTube is popular with almost half (47%)
of charities indicating they have a presence
http://www.youtube.com/nonprofits
2011 3rd Annual Nonprofit Social Network Benchmark Report

8. NPs, What are they using?
http://www.google.com/nonprofits/

9. Heavy time resource?
Non-profits spending at least 2 hours a
week on each social media platform:
54 % reported results considered a
‘substantial success’ beyond simple
growth in the social media tools
themselves
— e.g. an increase in website traffic
The Non Profit Social Media Decision Guide, 2010

10. Just in 3 hours!

12. Everyone wants to do it...
...but no one wants to do it

13. You can’t get involved if you’re
not ‘listening’ (monitoring)
Radian6 from £600 per month
SproutSocial.com from £6 per month

14. Bridging the gap between
offline and online

15. Protect your name!

16. and finally...
 Focus on basics
 Be clear on what you want to
accomplish - there are solutions
out there! (see Brian Solis’ - Conversation Prism)
 Establish deep connection
with your stakeholders
 Keep the dialogue going
 Understand the medium
e.g. --->

18. search.twitter.com/advanced

19. Social Media & Non Profits
Lee Smallwood
digicoms
2nd June, 2011
@leesmallwood
www.digitalflares.com