This document discusses how Web 2.0 has impacted travel businesses and travelers. It reports that a McKinsey study found that 69% of businesses gained benefits from Web 2.0 like more innovative products and services. For travelers, Web 2.0 means they have more choices in destinations and activities, can find better prices by searching multiple booking sites, and can get tips and reviews online before traveling. The document outlines several types of online tools for travel planning and booking, including review websites, travel search engines, online travel agencies, hotel and accommodation sites, community sites, destination portals, and social media sites.

1. How does Web 2.0 affect travel & your holiday plans? Dillon Lee BUS Computer Lab 5 Thurs 10th Sept 2009 Copyright Temasek Polytechnic 2009

2. Agenda Introduction to Web 2.0 Impact of Web 2.0 on travel businesses globally Impact of Web 2.0 on travellers Online tools Copyright Temasek Polytechnic 2009

3. What is Web 2.0? Source : Wikipedia Copyright Temasek Polytechnic 2009

4. Copyright Temasek Polytechnic 2009

5. Copyright Temasek Polytechnic 2009

6. Impact of Web 2.0 on travel businesses According to a recent global McKinsey Report on how businesses are benefiting from Web 2.0 ** 69% reported to have gained measurable business benefits (including more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues) Changed Business models & Organizations ** Source : McKinsey Quarterly Copyright Temasek Polytechnic 2009

7. Impact of Web 2.0 on travel businesses Copyright Temasek Polytechnic 2009

8. Transparency in data Collaboration Travel 2.0 Speed Better Basics Predictability Copyright Temasek Polytechnic 2009

9. So what does it mean to travelers? Copyright Temasek Polytechnic 2009

10. CONDUCT OWN INVESTIGATION 1. Contact Travel Agent 2. Book online using different sources 3. Book online using a common source Copyright Temasek Polytechnic 2009

11. Choices Choose from thousands of options no matter where you go Better Prices Book from a wide variety of sources Smart Traveling Pick up tips before you travel Be Informed Know everything before you travel about destination Copyright Temasek Polytechnic 2009

12. ONLINE TOOLS: What’s out there? Copyright Temasek Polytechnic 2009

13. Let’s start with traditional 2.0 tools… Copyright Temasek Polytechnic 2009

14. General review websites Copyright Temasek Polytechnic 2009

15. Travel Search Engine 2008 Webby Awards People’s Voice Winner Best Site for Travel Deals, Entrepreneur Magazine Webware 100 award winner “Best site for searching for airline tickets”, Conde Nast Traveler 2007 “Top 25 Travel Websites”, Travel + Leisure “25 Sites we can’t live without”, TIME Magazine Copyright Temasek Polytechnic 2009

16. OTA (Online Travel Agencies) SE Asia Copyright Temasek Polytechnic 2009

17. OTA (Online Travel Agencies) India Australia China Copyright Temasek Polytechnic 2009

18. Hotels (Luxury) www.tvtrip.com www.tripkick.com Copyright Temasek Polytechnic 2009

19. Community / Lifestyle http://www.couchsurfing.org Copyright Temasek Polytechnic 2009

20. Destination Specific Copyright Temasek Polytechnic 2009

21. Share with friends? Copyright Temasek Polytechnic 2009

22. On Business? Copyright Temasek Polytechnic 2009

23. Social: Copyright Temasek Polytechnic 2009

24. Social: Copyright Temasek Polytechnic 2009

25. Social: Copyright Temasek Polytechnic 2009

26. Social Community Engagement & Customer Service Dedicated Sales Channel Broadcast channels for news, articles, & information Copyright Temasek Polytechnic 2009

27. Social: http://twitter.com/fareologist Copyright Temasek Polytechnic 2009

28. Social: Copyright Temasek Polytechnic 2009

29. Social: http://twitter.com/PureNewZeland Copyright Temasek Polytechnic 2009

30. Social: Copyright Temasek Polytechnic 2009

31. More examples of Travel Twits available at: http://bit.ly/WU3DH Copyright Temasek Polytechnic 2009

32. Thank you. Copyright Temasek Polytechnic 2009