This document provides a business plan for Juzon juices, a company that produces natural fruit juices from the Amazon region of Peru. The plan outlines the company's products, which use exotic fruits like camu camu and lucuma that provide vitamins and antioxidants. It proposes operating as a limited liability company and distributing the juices to supermarkets and health stores. Market research found interest from adults aged 20-35. The plan also includes financial projections, startup costs, and strategies for promotion through media, websites, and sponsoring community events.

1. Business Plan
‘Juzon juices’
Erika M
VHS Entrepreneurship
Session: April 2007
Business Plan
‘Juzon juices’
Erika M
VHS Entrepreneurship
Session: April 2007

2. • JUZON is the union of: JUICE &
AMAZON
• Juzon is an exquisite natural juice made
of exotic fruits from Amazon (Peru)
• The juice ingredients provide a good
source of vitamins and antioxidants
1.What is Juzon?

3. • My products are made for any person but will
be more appreciated by adults
• Juzon can be purchase in supermarkets or
healthy stores
• The company objective is to maintain the
products taste as time passes by

4. Why Juzon distinguishes from the rest?
• Exquisite quality by maintaining the
fruit flavor with natural preserver
• No added sugar instead an organic
sweetener, pure honey
• Improves your health, since fruit
contains vitamins and oxidants your
body needs

5. • Package is eco-friendly (recyclable) because Juzon
is worried in respecting the environment.
• Comes from Peruvian lands, thus create an exotic
product and a difference to the always seen and
tasted fruits.
• Adequate price offered because Juzon is for
everyone who is willing to drink natural

6. 2.Business Organizational Structure
Limited Liability Company (LLC)Limited Liability Company (LLC)
Ownership is divided upon the members. This allows
the
members work together for the growth of the company.
Personal Liability: is also divided rather than one
doing everything. Also a colleague will focus on his
area of expertise in the business.
Taxation: taxes are not at the entity level but
pass through LLC members.

7. • Sharing of profit: LLC has a high probability of
gaining more profit by working as a team;
nevertheless, the profit obtain is seen in the long-run.
• Sharing of ideas In LLC you can hear the point of
view of other members who will not risk the money
invest. The disadvantage is that it will be difficult to
arrive to a general agreement.
• Financing Startup: The financing startup will
come from: members, stockholders and my savings.
When doing capitalization for LLC and rest of
structures it must be divided against the
members.

8. • Future plan of business:
The life of legal in LLC is variable meaning that it
depends on the business.
Juzon Company will be unlimited this way the
company can continue to grow as years pass by.
Also in the future plan more products apart from
beverage line will be produced using domestic
ingredients.
I will implement a regime to allow the company
fall in good hands

9. Disadvantages of LLCDisadvantages of LLC
• The C. Corporation & S. Corporation ownership belong to the
investors meaning that one has to work like an employee for the
stockholders. However, it is beneficial in the sense that one will
not invest money since investors take care of that.
• A better option for taxation issues is Nonprofit Corporation who
are not charged for taxes, since people are working for the
benefit of needed people.
• The sharing of profit is better in sole partnership
because the entire profit goes to proprietor while the
rest or structures the profit is divided between members.
Experimen
t the
nature’s
exotic
juice!
Erika Mendoza
Los Rosales 142
Ate, 3 Lima – Peru
Tel.: (51-1) 326-4314
Fax.: (51-1) 326-6022
ekm@juzonjuice.com
www.juzonjuice.com

10. What type of business is Juzon?
• Juzon is a ManufacturerManufacturer because it will produce the
juices from the raw materials being the fruits to its
final stage were the juices are ready to sell. As well I
will distribute the juices to the stores.
Consumer Description
• My target consumer are adults from ages 20-35. I
Choose adults because they would spend more
money in their health than teens.
• The expected gender are both men & women that
would prefer to drink a juice rather than a soda.
• The primary need of my consumer is their health.
3.Marketing

11. These results tell me
that my product will be
positively accepted by
adults and teens.
Ans.:
Possible location
8 supermarkets
2 healthy stores
2 restaurants 1 school
Q:
Ans.:
Suggest a price…
Range of $1.5 - $7
Q:
Ans.:
Would you purchase my product?
12 persons said Yes!
1 No.
Q:
This is a good range since I
initially calculated my initial price
being $2.
This confirms my initial
thoughts regarding location.
Market Research & AnalysisMarket Research & Analysis

12. Pulpin
walon
selvaAns.:
Who is my competition?Q:
expand healthy aspect
modify shape
try it first
take the strapAns.:
Any modification?Q:
In other words to expand in all the
aspects! I think is good since one will
never obtain the best results the first
time. Also I think I will stay with the
holder b/c personal experience I feel is
more practical.
I agree with the results Selva is the
most nutritious among them. However
their weak point is that it is not well
marketed and a high price for
average income people. On the other
hand Pulpin uses and that I need to
apply is TV commercials and
billboards.

13. Fa v o r it e f r u it
0 1 2 3 4 5 6
mango
maracuya
guanabana
apple
lemon
orange
Fruit
Answers
1 lemon 1 orange
1 guanabana 3 apple
5 mango 2 maracuya
Fav. FruitQ:
Ans
This tells me I cannot only
focus on certain fruits but
mix unknown fruits such as
camu camu with apple. By
doing this I will attract the
lovers of apple to try an
exotic juice with their
favorite fruit.

14. Additional comments
By reading all the comments in the questionnaire I have
confirm that exists a public (adults) who appreciate and
are willing to purchase Juzone juices! Nevertheless,
there are several things I need to know and do before I
actually start with the production:
• Recalculate unit price with exotic fruits and organic
ingredients.
• Create fruit mixtures such as camu camu with
apple. This will attract lovers of fruits.

15. • Modify the quantity of 250ml to 500ml.
• Research deeply all the health properties of exotic
fruits from accurate resources, given that I will use
this information to convince clients.
• Develop a better container for the juice. This will
create a good impression for the clients.

16. 1. Distribution to supermarkets and healthy stores.
Benefits: People will see the benefits my product has
in comparison to competition.
No investment in an independent local.
Public will find the product more accessible to them
than in only one store.
2. Create a website
Benefits: Allows new costumers to know the
products, quality contact info, and company.
As well this brings a stronger impression of the
company.
4.Promotion & Advertisement
Methods to reach consumers:

17. 3. Use media (Radio, TV, Newspaper)
Benefits: Since the majority of people see any of this
media daily there is a high probability they will hear,
observe, or read about my product. This method to
maintain the image on the minds of the consumers.
4 Sponsor civic events
Benefits
Public will have a positive image of product
More opportunity to obtain more clients

18. Experiment the
nature’s exotic juice!
Logo & SloganLogo & SloganLogo & Slogan

19. Experiment the nature’s exotic juice!
It’s a mixture of both known
fruits and exotic fruits from
Amazon: Marcuya, Lucuma,
Camu Camu, Chirimoya, and
many more. It contains pure
pulp fruit and natural
sweetener, and natural
preserver.
Experiment nature exquisite
treasure JuzonJuzon
Do u want to try Juzon?
Take this flier to your near
Supermarket to receive a
free sample. There is
limited quantity of juice
samples.
It only costs $2 which is
nothing compared to your
health. Juzon is for everyone
who is willing to drink
natural.

20. Let Juzon enter your zone
Juzon is not another beverage fill with artificial
flavoring and preservers. It’s an innovative
organic juice made with exotic and nutritious
fruits from the Amazon. The fruits selected
aren’t random. For instance camu camu is
the only food known that contains the highest
percentage of ascorbic acid (vitamin C).
Nothing is compared to your health.
Are you ready to try Juzon?

21. Economics of One Unit
The economics of the unit I choose is a nectar juice
made of pineapple. The bottle will not only contain the
exquisite juice but as well several characteristics that
will differ from my competitors. First the bottle will
have the form of the fruit (only certain attributes of the
fruit). This will create a singular/unique option in the
vast beverage market were most of the bottles have
geometrical shapes. Another detail is that nectar label
will show the benefits of drinking pineapple and tips to
maintain your health. The label will also contain
nutritional information, required certificated logos to
show it has passed through the quality regulations.
This will create confidence in the client.
5. Financial Statements5. Financial Statements

22. Cost of pineapple nectar
$ 0.48Total cost per liter
$ 0.03
$
9.00
Water per
month
$ 0.03
$
9.00light per month
$ 0.08
$
188.00
Employee per
month *
$ 0.19300g. Sugar
$ 0.161kg. Pineapple
PriceCost (1L)
*In order to obtain the cost of the employee: I divide $188 /
30 = 20. The result was divided by the production of one
day 80 liters. 20/80 =$ 0.25 per day.
Unit Cost

23. Selling price per unit _____$ 2.00_________ A
Cost of goods sold per unit ______$ 0.92_________B
Gross profit per unit (A - B) _______$1.08_________ C
$ 0.92
Total cost per
bottle
$ 0.16
Overhead
expenses
$ 0.09Glass bottle
$ 0.03Label
$ 0.24
Cost 500ml of
juice **
PriceCost
Cost for 500ml
pineapple bottle
**Conversion 1L = 2 bottles of 500 ml each

24. $ 10.00HiraokaHat to cover hair
$ 10.00Ace Home CenterMask (odors, viruses, dust)
$ 10.00Ace Home CenterGloves
$ 10.00Ace Home CenterClock
$ 20.00wongWater filter
$ 200.00ParadaDesks
$ 200.00ParadaScaffolding
$ 1,000.00mitsubishiVan
$ 5,000.00Industrias Plasticas Corp. S.A.Inspection system
$ 20,000.00Technical Automation Service S.A.Filling machine
$ 500.00Technical Automation Service S.A.Automatic label machine
Estimated CostWhere will I buy this?Items
Costs before starting
Start up Cost Report

25. $ 4,000.00
Wholesale Fruit
marketFruits for a month
$ 100.00Preserve ingredients
$ 160.00tap
$ 200.00label1 month
$ 400.00bootleService
$ 30.00Ace Home CenterOffice supplies
$ 4.00HiraokaCalculator
$ 10.00HiraokaCooking board
$ 15.00HiraokaKnifes
Start up Cost Report

26. $ 33,679.00TOTAL
$ 400.00miscellaneous
$ 200.00rent
$ 300.00professional fees
$ 200.00licenses and permits
$ 200.00insurance
$ 500.00building construction
AmountAdditional costs
Start up Cost Report

27. The maximum interest I will pay for a debt financing is 4%
$ 37,000.00Total
$ 10,000.00$10,000.00Bank grant
$ 13,000.00$13,000.00Investors
$ 5,000.00$ 5,000.00Relatives
$ 9,000.00$ 9,000.00Personal sav.
AmountDebtGiftSaved
List of financing sources

28. Annual Breakdown of Income Statement (monthly)
$ 1,090.00$ 1,060.00$ 1,090.00$ 1,040.00$ 1,010.00Total
$ 110.00$ 100.00$ 90.00$ 80.00$ 70.00Advertising
$ 390.00$ 380.00$ 400.00$ 390.00$ 375.00Utilities
$ 590.00$ 580.00$ 600.00$ 570.00$ 565.00Salaries
Operating Costs (Variable)
$ 900.00$ 900.00$ 900.00$ 900.00$ 900.00Total
$ 140.00$ 140.00$ 140.00$ 140.00$ 140.00Interest on Loan
$ 280.00$ 280.00$ 280.00$ 280.00$ 280.00Rent
$ 480.00$ 480.00$ 480.00$ 480.00$ 480.00Insurance
Operating Costs (Fixed)
$ 8,362.25$ 8,236.70$ 8,421.15$ 7,900.35$ 7,006.00Total
$ 269.75$ 265.70$ 271.65$ 254.85$ 226.00Total for one day
$ 116.40$ 115.20$ 116.40$ 109.20$ 94.00Soft drink
$ 18.25$ 17.50$ 18.75$ 18.25$ 23.00juice fruit
$ 135.10$ 133.00$ 136.50$ 127.40$ 109.00Nectar juice
Costs of Good Sold
$ 14,260.00$ 14,012.00$ 14,384.00$ 13,547.00$ 11,129.00Total for month
$ 460.00$ 452.00$ 464.00$ 437.00$ 359.00Total for one day
$ 194.00$ 192.00$ 194.00$ 182.00$ 156.00Soft drink
$ 73.00$ 70.00$ 75.00$ 73.00$ 47.00juice fruit
$ 193.00$ 190.00$ 195.00$ 182.00$ 156.00Nectar juice
MayAprMarFebJanRevenue

29. Breakdown of Income Statement
$ 1,028.00$ 1,050.00$ 1,100.00$ 1,140.00$ 1,090.00$ 1,120.00Total
$ 88.00$ 90.00$ 100.00$ 110.00$ 100.00$ 120.00Advertising
$ 370.00$ 380.00$ 400.00$ 410.00$ 390.00$ 400.00Utilities
$ 570.00$ 580.00$ 600.00$ 620.00$ 600.00$ 600.00Salaries
Operating Costs
(Variable)
$ 900.00$ 900.00$ 900.00$ 900.00$ 900.00$ 900.00Total
$ 140.00$ 140.00$ 140.00$ 140.00$ 140.00$ 140.00Interest on Loan
$ 280.00$ 280.00$ 280.00$ 280.00$ 280.00$ 280.00Rent
$ 480.00$ 480.00$ 480.00$ 480.00$ 480.00$ 480.00Insurance
Operating Costs (Fixed)
$ 12,880.50$ 12,229.50$ 11,803.25$ 13,810.50$ 8,866.00$ 8,495.55Total
$ 415.50$ 394.50$ 380.75$ 445.50$ 286.00$ 274.05Total for one day
$ 180.00$ 174.00$ 165.00$ 192.00$ 126.00$ 118.80Soft drink
$ 25.50$ 24.50$ 26.75$ 22.50$ 20.00$ 18.75juice fruit
$ 210.00$ 196.00$ 189.00$ 231.00$ 140.00$ 136.50Nectar juice
Costs of Good Sold
$ 21,762.00$ 20,708.00$ 20,212.00$ 22,940.00$ 15,190.00$ 14,508.00Total for month
$ 702.00$ 668.00$ 652.00$ 740.00$ 490.00$ 468.00Total for one day
$ 300.00$ 290.00$ 275.00$ 320.00$ 210.00$ 198.00Soft drink
$ 102.00$ 98.00$ 107.00$ 90.00$ 80.00$ 75.00juice fruit
$ 300.00$ 280.00$ 270.00$ 330.00$ 200.00$ 195.00Nectar juice
NovOctSepAugJulJunRevenue

30. Breakdown of Income Statement
$ 12,908.00$ 1,090.00Total
$ 100.00Advertising
$ 400.00Utilities
$ 590.00Salaries
Operating Costs (Variable)
$ 10,800.00$ 900.00Total
$ 140.00Interest on Loan
$ 280.00Rent
$ 480.00Insurance
Operating Costs (Fixed)
$ 121,760.25$ 13,748.50Total
$ 443.50Total for one day
$ 192.00Soft drink
$ 27.50juice fruit
$ 224.00Nectar juice
Costs of Good Sold
$ 205,902.00$ 23,250.00Total for month
$ 750.00Total for one day
$ 320.00Soft drink
$ 110.00juice fruit
$ 320.00Nectar juice
Total SumDecRevenue

31. Return on Investment (1st year)
Formula:
First Year's Profit - Start-up Costs (100)
Divided by Start-up Costs
ROI= $205,902 - $144,648.25 (100)
$144,648.25
ROI= 42%

32. In the future I would like business to expand in the production of
other food areas such as: oil made of a very nutritious plant
called sacha inchi, prepared meals with nutritious food.
Apart from my business plans my future a personal goal is to
create a non-profit corporation that will be in charge to defend
animal abuse. I will achieve this by gaining money in the
production of dog food were the major percent of profit will be
used for the non-profit corp.
Finally I intend to keep my business a future success by gaining
more experience for free if necessary in competition companies
such as selva. Gaining more labor and educational experience
will let me get an overview on the things I need to add to my
business plan. Also to help the companies I will work for if I see
something is wrong. In addition I will save money for my
business.
6. Future Plans6. Future Plans