"Social business" is one of the buzzwords surrounding social media and social networking. It\'s no secret it has taken over the global market and has started to invade our work environments. So, what does this mean for IT? How does this affect your internal structures? What technologies currently exist to leverage this phenomenon? How can you be prepared?

1. The Business of Being “Social” in a
New World of Technology
www.legalerswelcome.com
BusinessofSocial
I# Twitter Hashtag ‐ #iltaphl

2. http://www.youtube.com/watch?v=lFZ0z5Fm‐Ng
Statistics http://socialnomics.net/tag/social‐media‐statistics/
Socialnomics YouTube May 5, 2010 YouTube

3. whether use
how well you use it
Erik Qualman, Socialnomics

4. http://www.replacement‐software.co.uk/blog/index.php?/categories/7‐Prague‐2006
Know Your Goal

5. Social

6. Feeds
cloud Wikis
Social Media
Social Profiles
Facebook
YouTube
Blogs
Social Networking
ACTIVITY STREAMS
MySpace
Social Graphs Communities
COLLABORATION
LinkedIn socialnomics
TWITTER
Social Business is Not…

7. Connecting people with people who share similar interests
and solving a business need, problem, issue.
Social Business Is…

8. Your Company Website Says…

9. Your Clients and Consumers Say…

10. FaceBook Friend Wheel

12. Social Media Monitoring

13. Biggest Challenges
Biggest Challenges

14. About It

15. Information leaving your Firm..

16. Supporting Mobility

17. Investing in Technology

18. What About the Next Generation?

19. Really

21. Location 5
Location 1 Practice A
Bevin Hernandez – Penn State – Presentation E20 Conf
Practice D
Location 2
Information
Practice B
Marketing
Practice E
What happens when a node breaks?
Practice C
Location 3
www.legalerswelcome.com Location 4
@legalerswelcome #hdidelval

22. Location 5
Practice A
Location 1 Practice D
Bevin Hernandez – Penn State – Presentation E20 Conf
Information Location 2
Practice B
Practice E
Marketing
Practice C
Location 3
www.legalerswelcome.com
Location 4 @legalerswelcome #hdidelval

23. Bevin Hernandez – Penn State – Presentation E20 Conf
www.legalerswelcome.com
@legalerswelcome #hdidelval

24. purpose
Purpose, but no Clear purpose
Bevin Hernandez – Penn State – Presentation E20 Conf
social network and social
social
No purpose, All social,
not social lacks purpose

25. ThoughtFarmer Case Study – Penn State
http://www.thoughtfarmer.com/clients/intranet‐case‐studies/penn‐state/

26. ThoughtFarmer Case Study – Penn State
http://www.thoughtfarmer.com/clients/intranet‐case‐studies/penn‐state/

27. ThoughtFarmer Case Study – Penn State
http://www.thoughtfarmer.com/clients/intranet‐case‐studies/penn‐state/

29. Microsoft
Christopher Finn, VP Microsoft E2Conf

30. Microsoft
Christopher Finn, VP Microsoft E2Conf

31. Microsoft
Christopher Finn, VP Microsoft E2Conf

32. Microsoft
Christopher Finn, VP Microsoft E2Conf

33. Microsoft
Christopher Finn, VP Microsoft E2Conf

34. Christopher Finn, VP Microsoft E2Conf

35. Christopher Finn, VP Microsoft E2Conf
www.legalerswelcome.com
@legalerswelcome #hdidelval

36. here
there

37. http://www.youtube.com/watch?v=iRmxXp62O8g
The Internet

38. Change Management

39. Enterprise 2.0 Technologies

40. Social Media and Cloud Technologies

41. Outlook Social Connector

42. User Support Idea

43. Do Your Homework http://www.thetruthaboutcars.com/2009/11/homework‐assignment‐
analyze‐october‐sales‐details‐links‐provided/

44. the
ROI
http://www.youtube.com/watch?v=ypmfs3z8e
sI&feature=related

45. http://www.youtube.com/watch?v=‐h6txrPnVPE
New Way of Business

46. Social Media Policy
Social Media Policy

47. Learn, Educate, Inform, Engage

48. legalerswelcome@gmail.com
www.legalerswelcome.com
www.linkedin.com/in/nataliehuha
THANK YOU