i was invited to be one of the speaker on the coming Best Practices in Managing Effective Media Relations Conference. Held on the 7th Nov 2012 at Renaisance Hotel Kuala Lumpur. The topic I'm speaking on is Getting Personal: Telling You Story in Social Media: Facebook, Twitter, LinkedIn and more

1. Best Practices
in Managing
Effective
Media Relations
ird
Early Bnt!
Discou
7 November 2012 • 9.00am – 5.00pm SyAVgEter by
Renaissance Hotel Kuala Lumpur when
ou re is
ober
19 Oct 2!
201
Conference Overview Distinguished Speakers
As a media professional, do you have a crisis management
strategy in place for your organisation?
Rajan Moses
To survive in the constantly changing and challenging world
Senior General Manager - Public Relations
during the difficult economic climate, you are likely to be faced SAPURA GROUP MALAYSIA
with some hard choices. Organisations are finding themselves
that the need to effectively manage media relations is essential
to project a positive image of stability to instil stakeholders
and public confidence. Thus the importance of managing
effective media relations cannot be underestimated. With Stephen Cranston
these challenges in mind, this One day conference on Best Marketing Provocative
Practices In Managing Effective Media Relations aims to RENEGADE, SINGAPORE
look at the practical insights to some of the aspects of the
media’s development which affect the operation today as well
as offering some practical guidelines on how to work with the
media successfully.
Andreas Dorn
NLP Trainer and Lead Master Coach
Reasons for Attending ASIA MIND DYNAMICS
• EXPLORE how media help sponsors to expand
• UNDERSTAND the importance of copyrighting your materials
before its gets into the wrong hands
• DISCOVER how social media helps/destroys your reputation LeikHong Leow
Social Media Business Coach
• LEARN the art of crafting and delivering the message to
your audience DIGITAL PROFIT CONSULTANCY
• GET IDEAS on how to deal in media crisis situation
• UNDERSTAND the advantage of using sponsors to gain
media coverage
• DISCOVER the best strategies used in promoting your brand
Andy See Teong Leng
Managing Director
PERSPECTIVE STRATEGIES
TARGET AUDIENCE
Public relations, media relations and communications managers,
Social Media Specialists and Heads of Public Relations, Marketing
Managers and corporate executives from public companies who Foong Cheng Leong
are responsible for talking to the media. Managers from public Partner
affairs departments, hospitals, associations and educational FOONG CHENG LEONG & CO
facilities
Biznet-Global is brought to you by CrimsonLogic,
a leading supplier of information technology solutions to major government and commercial bodies throughout the world.

2. Conference outline
TIME TOPIC
08.00AM Registration & Morning Coffee
09.00AM
Chairperson’s Opening Remark
Andreas Dorn | NLP Trainer and Lead Master Coach | ASIA MIND DYNAMICS
Using Media Effectively to Sponsor and Promote Your Event
• W
hat are the benefits of using various media as a mode of sponsor?
• edia as an alternative promotional effort
M
09.15AM • H
ow do media help sponsors to expand?
• hat are the risks involving in using media?
W
• anaging Media to work in line with your event goals
M
• ase Studies
C
Rajan Moses | Senior General Manager - Public Relations | SAPURA GROUP MALAYSIA
10.00AM Morning Coffee/Tea Break & Networking Session
Do YOU have what it takes to be a good PR person?
• K
ey competencies of hiring an effective media relations manager
• L
earn the key points to be a good PR person
11.15AM • W
hat are the do’s and don’ts
• I
Q vs EQ at work
• F
ind out the strategies used to be a good PR person
Stephen Cranston | Marketing Provocative | RENEGADE, SINGAPORE
Hiring an Effective Media Relations Manager: What are the Key Competencies and Profile?
• hat are your criteria for selection?
W
12.00PM • Q vs EQ at work
I
• Profile of an effective Media Relations Manager
Stephen Cranston | Marketing Provocative | RENEGADE, SINGAPORE
12.45PM Networking Lunch
“Crafting Messages Like a Pro”
- The Art of Getting Heard When Everyone is Shouting
• T
he changing landscape of messaging
01.30PM • O
verloaded and stressed - your audience switches off
• reakthrough the noise and make yourself heard
B
• S
tart developing your own messages
• E
xercise
Andreas Dorn | NLP Trainer and Lead Master Coach | ASIA MIND DYNAMICS
Getting Personal: Telling You Story in Social Media: Facebook, Twitter, LinkedIn and more
• W
hat are the best ways to use this tools
02.30PM • W
hat mistakes do we risk?
• ow do you know you have captured the reads heart?
H
• C
ase studies
LeikHong Leow | Social Media Business Coach | DIGITAL PROFIT CONSULTANCY
03.15PM Coffee/Tea Break
Crisis Management – How to Handle the Media in a Crisis
We often hear a lot about companies whose good name or the reputation of a product suffers because of the failure of good media relations
in a crisis situation. How to plan and implement good media relations during the management of a crisis?
• D
efining crisis, dealing with crisis – what crisis?
• T
he important of crisis management plan
03.30PM • I
nstant electronic media and their influence on crisis management strategies
• W
hat the media wants from you in a crisis and how to provide it
• P
rioritizing communication tasks in a crisis+
• W
hat’s important and what’s not
• he crisis is over – what to do next?
T
• M
ultiple case studies
Andy See Teong Leng | Managing Director | PERSPECTIVE STRATEGIES
How to Copyright Your Work so that No One Can Steal It
• W
hat to do if you want to use someone else’s material in your article
• T
he advantages and disadvantages of copyrighting your own material
04.15PM • W
hat you must know about posting your articles at your website
• C
opyright Act 1987
• T
he reproduction of the material; photocopying
• C
ase study
Foong Cheng Leong | Partner | FOONG CHENG LEONG & CO
05.00PM End of Session
Call (Anitha): (603) 6201 5607 | Fax: (603) 6201 5611 | Email: anitha@crimsonlogickl.com

3. “Get Your Message
Across by Applying the “If you don’t exist
in the media, you
Best Method to Seek
Positive Coverage for
don’t exist
”
- Daniel Schorr,
Your Organisation
” National Public Radio
Registration Form:
(Please read booking conditions)
BEST PRACTICES IN
MANAGING EFFECTIVE MEDIA RELATIONS
7 November 2012 • 9.00am – 5.00pm • Renaissance Hotel Kuala Lumpur
Registration Fee Details Payment Method
Early bird: (by 19 October 2012) RM1250.00 CHEQUE
Please post a crossed cheque payable to
Regular Fee: RM1550.00 CrimsonLogic Malaysia Sdn Bhd
Group booking: (3 and above) RM990.00 TELEGRAPHIC TRANSFER
Account Name CrimsonLogic Malaysia Sdn Bhd
Closing date of Registration: 5 November 2012
Name of Bank Maybank
Malayan Banking Berhad, 1-2 Floor
Delegate Details Bangunan CGC, Kelana Business Centre
Address 97 Jalan SS7/2, Petaling Jaya
Delegate1 Mr / Ms / Mrs / Dr: Selangor Darul Ehsan
Account Number 5-1235-2600-921
Position: SWIFT Code MBBEMYKL
Department:
Tel: Fax:
Ways to Register
Email:
Delegate2 Mr / Ms / Mrs / Dr: To register for the Course, fax, email or mail this whole page to:
Fax: (603) 6201 5611 Tel: (603) 6201 5607
Email: anitha@crimsonlogickl.com
Position:
Mail: CrimsonLogic Malaysia Sdn Bhd
Department: D-2-10, Plaza Damas, 60, Jalan Sri Hartamas 1
Tel: Fax: Sri Hartamas, 50480 Kuala Lumpur Malaysia
Email:
Venue Details
CONTACT PERSON (FOR BILLING PURPOSES)
Renaissance Hotel Kuala Lumpur
Mr / Ms / Mrs / Dr:
Corner of Jalan Sultan Ismail and Jalan
Ampang · Kuala Lumpur
Position: 50450 Malaysia
Tel: (603) 2162 2233
Department:
Company:
Tel: Fax: BOOKING CONDITIONS
1. Registrations will be confirmed upon receipt of your completed Registration Form.
Email: 2. Full payment must be made before the date of the conference.
3. If you are unable to attend, a substitute delegate is welcomed at no extra charge. Please provide the name and the title of the
Billing Address: substitute delegate at least 5 working days prior to the Conference / Workshop. Alternatively, your registration can be credited
to a future conference within the next 6 months.
4. In the event payment is not received within 30 days after the event date, penalty fee of 5% will be imposed on the outstanding sum
5. For cancellations received in writing more than 3 weeks prior to the conference, a full refund less RM100 admin charge will be
made. Regrettably, no refund can be made less than 3 weeks prior to the event and the amount will remain pay above in full.
A complete set of conference documentation will be given.
6. All speakers and topics are correct at the time of printing. CrimsonLogic reserves the right to substitute speakers and cancel or
alter the content and timing of the programme for reasons beyond its control.
Company Stamp: 7. Where group discounts are offered, delegates must sign up collectively.
FOR OFFICE USE C110M-AK AN CS
Call (Anitha): (603) 6201 5607 | Fax: (603) 6201 5611 | Email: anitha@crimsonlogickl.com