1. How To Successfully Market A Film

2. Aims & Objectives
• Intro to different forms of film marketing
• To apply a variety of research methods to help
understand successful film marketing

3. Discussion
1. What do you think are the major elements of
a film marketing campaign - the different
ways in which the film's 'message' is
presented to potential audiences?
2. Where might you expect to see each of the
different parts of the marketing campaign?

4. • What factors make you want to go and see a
film? How do you decide which films to see?

5. Research Brief
• You work for the marketing department of the n
film production company:
• It is your job to ensure that the films your
company producers are marketed successfully to
the appropriate target audience

6. Research Investigation – Does film
marketing work, and how?
• You must use both primary & secondary
methods
• You must use both qualitative & quantitative
methods
• You MUST evaluate ALL methods that you use

7. Masthead

8. Mega Bus-Side

9. International Quad

10. Sales Display

11. Right Trailer – Right Audience!
Made in Dagenham - UK Trailer

12. Made in Dagenham - US Trailer

13. Viral Marketing
Devils Due

14. Carrie

15. Case Study – Judge Dread (1995) –
Pre-internet Marketing

16. Budget
• $70,000,000
(estimated)
• Gross - $34,693,481 (USA)
• $113,493,481
(Worldwide)

18. Promotion Interview

19. Judge Dread (2012)

21. • http://dreddthemovie.com/main.html#/en/home

23. DREDD 3D Trailer

24. Dredd Trailer
• http://www.youtube.com/watch?v=PifvRiHVS
CY