The document provides 6 logo design options for Lynn Cordell of Intuitive Marketing in color, as requested. Each design is presented individually with a brief description of the colors used and any adjustments made. The client's favorite design is highlighted, featuring colored paper cut men in a globe with light pink, purple, green and yellow, and adjusted positioning. Overall the designer is happy with the results incorporating the requested bright colors into each updated logo concept.
2. • After your feedback I was able to try to the best of
my potential to give you results that you were 100%
satisfied with. As for colour you asked to have
colours that were bright like the colours you have on
your official website. All logo’s I have designed are
colourful. I have also tweaked some of the
positioning of the logo’s to make them more
improved. As for issues you had none other than the
colours you wanted to see.
Your feedback!
3. This is my favourite design out of them all. I
have changed a few things about this logo
since the first version you saw. I have used a
light pink, purple, green and yellow to block
colour in the paper cut men globe. I love the
effect this is giving off, a soft but vibrant look. I
have changed the positing off the logo, putting
the globe in the middle and the text ‘iGroup’
over the middle of the globe. I also changed the
text ‘We Engage’ to give it a more classy
finished look.
First Design;
4. This is my second updated design. This is one of the logo’s that I
previously mentioned looked quite simple and plain but with colour I
think it looks very attention-grabbing. I gave the text ‘iGroup’ a dark
blue colour. The ring that is the centre of the logo I gave a light
fresh green colour, and the text ‘We Engage’ didn’t change colour. I
think the dark blue and the zingy green go well together. I am
happy with the end result of this particular logo design.
Second Design;
5. This is my third design, the updated version. I
haven't changed much when it came to improving
this logo because there wasn’t much to change.
The cube part of this logo I have coloured, the top
part being a deep purple, the bottom part being a
bright light green and the left hand side being a
light grey colour. I really like how the cube looks
colourful even when 1/3 of it is grey. I kept the
text in the same font but instead of the colour of
the font being black I changed it to a grey colour
because I though the black text looked to harsh. I
am happy with the final outcome of this logo.
Third Design
6. My fourth design out of the six. When looking at the black and white
version of this design I knew that it would work even better in colour. I
haven't changed the font at all but changed the colour of the text to a
grey colour instead of a black. For the spiral circle design I have used
a different colour for each part of the spiral to give it a burst of colour.
The colours I have used starting from the top are yellow, orange, light
blue, dark blue, deep purple, red, fuchsia pink, grey and green. I am
very contented with this design!
Fourth Design
7. This design is very different from the rest –
I have only used two block colours – a
bright yellow and a deep purple. I coloured
the larger arrow which is the bottom arrow
yellow, and the top arrow purple. I did the
same colour scheme to the text below the
arrow design. The text ‘iGroup’ was
coloured a purple, and the text ‘We
Engage’ is a yellow. The only change to
this design was colour.
Fifth Design
