Creating a product page on your eCommerce store is easy with the technology available these days. If you use a hosted eCommerce solution, you can create one with a few clicks. The real challenge is creating a product page that converts well. It matters how you present products to customers, so if your product page isn’t optimized for conversions they aren’t going to buy the product.

1. The Anatomy Of A
High Converting Product Page
Presented to you by LemonStand www.lemonstand.com

2. URL
Each product should have it’s own unique URL and customers
should be able to tell what the product is by looking at it.
The url should contain important keywords, no dynamic
elements(e.g: productid=123) and be kept as short at possible.
Products should only have one unique URL pointing to it.
www.buysunglasses.com/product/gold-p-diddy-signature-sunglasses
www.buysunglasses.com/collections/limited-edition-collaboration-series/
products/gold-p-diddy-signature-sunglasses

3. Title
Don’t make the titles longer than 55
characters. Customers should be
able to visualize the product just
by reading the title.
Scoop Neck Athletic Emerald Green Tee Shirt
www.t-shirts.com/product/emerald-green-tshirt
!" T Shir# Shop Shop About Contact (0) Items

4. Image
67% of consumers consider
images very important
to online shopping
Show di!erent angles, sizes,
colors or styles of your product
with multiple views and zoom
Don’t skimp on image
quality. Hire a professional
The product image is the most powerful component of your
page. Larger images allow consumers to see details and can
help you increase conversion rates.
photographer.
67%

5. Call To Action
The call to action should be
a button not a link.
Make the CTA stand out so
that shoppers can find it easily.
Label the CTA correctly. Add
To Cart takes customers to the
shopping cart, while Buy Now
brings them to the checkout.
Add To Cart
Buy Now

6. Products with reviews
Reviews are a form of social proof, a powerful persuasion tactic.
The more reviews and ratings a product has, the better
the conversion rate.
Product Reviews =
Higher Conversion Rate

7. Products
Talk about the benefits of your products rather than
just the features.
Create an emotional connection with shoppers.
Who doesn’t love a good story? Create an engaging
story around your product.

8. Notes
Let customers know whether an item is in stock
or currently unavailable before they try to buy
Be upfront about shipping prices or
buyers might abandon your cart
Display a warranty and return policy
to ease any concerns a customer may have
?

9. Try LemonStand
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10. A/B TESTING FOR eCOMMERCE
The Ultimate Guide To A/B Testing Your eCommerce Store
Francis Tao Sid Bharath
Free eBook
What’s in the book?
This 74 page book will show
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