The document provides tips for using LinkedIn more effectively to grow a professional network. It recommends setting clear objectives for your network, growing your connections to a large number, engaging with relevant groups, regularly sharing content and posts, and helping others in your network by providing recommendations and introductions. Connecting with others offline by attending events and sharing business cards can also help strengthen your online LinkedIn network.

1. Better
networking at
Bizcamp with
LinkedIn

2. I asked 16
people to work
½ day on a
weekend.
For free.
12 said yes.

3. It wasn’t just Three things
LinkedIn, of you can do to
course. get there:
• grow
But it certainly • “tighten”
helped. • “work”
your network
with LinkedIn.

4. Before you start,
set concrete
objectives.
Example:
“sell marketing
advice to blue
chip companies”

5. Numbers matter – so grow a large
network.

6. Plenty of
existing
networks out
there.
Plug into
whichever one
is right.

7. Create your
own network if
you can’t find a
right one

8. LinkedIn begins
offline.
With
business cards.

9. Why on Earth would I click on
“Accept”?

10. A bit more work, but clearly better.

11. To “tighten”
your network,
help others
discover you
and stay visible.

12. Your LinkedIn
profile is usually
the top result
when people
look for you.

13. Start with a
good photo.
And a list of
things you do,
obviously.

14. Your activity
shows on your
profile.
So be active!

15. Got a blog?
Plug it in!

16. Read
something
interesting?
Share!

17. Good recommendations tell a lot.

18. When you
recommend
someone, make
an effort.

19. Your groups tell
a lot about your
interests.

20. Be Proactive.
Build a group
around problem
area, not your
company. Step
in occasionally,
but let others
run it.

21. Be Proactive.
Post
discussions in
relevant
groups.
Respond.

22. Be Proactive.
Send a small Congrats! email.

23. Become an expert: answer
questions

24. Get to know people over lunch.

25. Give stuff away.
Be careful not
to burn your
network,
though.

26. That was just
homework.
Here’s why you
did it.

27. This is the man
I would like to
meet.

28. Who in my
network can
help?

29. Want more info before you contact
yuor target? Ask offline.

30. Advanced
search:
look for 2nd
degree
contacts,
though 3rd
degree works
too.

31. Good reading. Free, too.
http://www.how-to-really-use-linkedin.com/

32. Thanks for listening!
leo.exter@westartup.eu
www.westartup.eu
@leoexter
www.facebook.com/westartup

33. Having fun with
LinkedIn.
Geeky, but
possible.
http://inmaps.lin
kedinlabs.com/