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1. Sunday Night pitch
for Startup Weekend
#SWLIEGE special
Leo Exter, founder @ westartup

2. Why are you making this presentation?
To get next Answer basic
meeting questions up front

3. Competent
pitches only.
For an awesome
pitch, do
something
different.

4. • Problem you’re
solving
• Market you’re
addressing
• Your solution
• Business model
• Current status
• The Ask

5. Start with audience in mind

6. Is the audience familiar with your market
and problem?
Yes: No:
Appeal to their Describe problem
“personal” pain Prove market size

7. Platform:
Use unambiguous
words.

8. Start with the
“Hollywood
cinema pitch”:
Kill Bill meets
Wizard of Oz

9. Prove that your solution works
2,191 users

10. Your team are the heart of your business!
Leo Boye Jacob Yash

11. Business models aren’t magical
Who’s buying? Are they paying
What are they enough to make it
buying? worthwhile?

12. What’s the status?
• Prototype
• Just launched
• Getting traction
• Need to grow
faster!

13. What do you want from your audience?
Money: Contacts
How much? Advice
For what? Test users

14. Now, to make a
presentation with
a bit of a PUNCH…

15. Add drama…

16. • 5 minutes sharp
• PPT/Keynote, but have a
PDF copy
• Screenshots only
• Live demo OK, but only if
it REALLY works
• 1 minute!
• 18:00 is last deadline
• AND BTW, DOORS
CLOSE AT MIDNIGHT
TONIGHT

17. leo.exter@westartup.eu
www.westartup.eu Got questions?
@leoexter