Lumi Introduction

1. London New York Finland
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2. Lumi Mobile began as a ground-breaking mobile content management system
developed in Finland in early 2004. Lumi Mobile is now a market leader in real-time
audience engagement and consumer insight technology. Based in London with offices
in New York and Finland, Lumi Mobile enables media companies, market researchers
and brands to engage consumers across all mobile device types. Lumi’s patent-
pending platform links mobile users instantly with each other and with their
clients, delivering games, polls, live event services, social networking and more.
WHO WE ARE
London New York Finland
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3. LUMI + SPORT
HARNESS THE POWER OF MOBILE….
YOUR SPORTS BRAND IN THE
HANDS OF FANS.
London New York Finland
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4. WHAT WE DO
Lumi Mobile helps you build a deeper connection to your
audience. We create mobile entertainment that
engages, inspires, and more:
• Custom Content Delivery
• Motion Recognition & Velocity Tracking
• Custom Branding and Design
• Social Media Integration
• Direct Marketing, Advertising and Sponsorship & reporting
London New York Finland
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5. When users opt-in, Lumi can:
• Understand mobile behavior
• Track ad exposure and responses
to ads
• Analyze consumer’s exposure to
mass media
• Evaluate URLs and search terms
• Gather and analyze location and
related information
• Push active surveys /
questionnaires to individuals
based on actions, location, etc.
INSIGHT
We can understand consumer behavior
through a full range of active and passive
tools that provide specific, actionable
information.
London New York Finland
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6. ANY “MOBILE” DEVICE
Mobile Devices
iOS (iphone, iPod Touch, iPad)
Android (mobile phones & tablets)
Windows mobile
Nokia (all S40 and S60)
Sony Ericsson
LG S-class and derivatives
Samsung derivatives
RIM (Blackberry)
Other Platforms including PCs
HTML 5
Facebook Application
Interactive TV
Tablets
Consumers anywhere on any
digital device can access
and use Lumi technology MULTI-PLATFORM
London New York Finland
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7. STV: Scottish Television Sports
Opportunity: STV was interested in bringing a Social TV
experience to their viewers: We introduced a strategy to
use LumiLive to increase the engagement of Sports
Centre’s predominately mail viewership. The company’s
relationship has developed and our team also helps guide
strategy and marketing campaigns across all of STV’s
distribution channels. Lumi’s executive team and STV
have worked together to incorporate mobile into the
broadcast on a more consistent, creative basis as our
relationship continues to evolve. In addition, we have
coordinated and managed some of STV’s premier reality
tv shows.
CASE STUDIES
London  New York Finland

8. With ABC Research Oscars Live Interactive Event Enhancing TV
Viewing & Generating Audience Insight
ABC Disney and Ipsos used Lumi technology to
engage the OSCARS audience and interact with
them in real-time to understand the audience’s
view on the show.
A combination of
chat, polls, trivia, quizzes, competitions, advertisi
ng, and more were used to engage the audience
as an overlay to the actual Oscars broadcast.
CASE STUDIES
London New York Finland
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9. STV: I’m A Celebrity Get Me Out Of Here
Interactive, social sharing experience:
Live chat, quizzes and polls integrated fully, in real-time,
with the show. Participants were able to invite friends,
comment about the action, and see what others were
saying.
Competitive gaming. As participants played along, each
score was viewable on a Leaderboard. Players competed
against each other to win prizes and were able to see
ongoing results.
Attractive prizes and incentives: Participants were
highly motivated to play along to win daily prizes and a
grand prize. RESULTS:
• The STV Live application was downloaded and used thousands
of times every night throughout the nightly, 3 week event
• 400%+ more copies of the Live application downloaded than
any prior STV network application
CASE STUDIES
London New York Finland
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10. X FACTOR
Opportunity: Provide X Factor with a Platform to
encourage user participation at home and share the
experience with friends. We introduced a strategy to use
LumiLive to increase voting and interaction with the
judges for an opportunity to win prizes as and unlock
exclusive content
CASE STUDIES
London  New York Finland

11. "We are always looking for new ways to engage with our audiences. Working closely with
the expertise of Lumi Mobile, we are looking forward to giving our audiences something
extra.”
Robert Dawson-Scott, Editor of STV.TV
"We took the idea of our digital Oscar 'backstage pass' and applied it to research.
Instead of going behind the velvet rope, we went in front of the living room couch to
listen and interact with viewers in real time as they responded to the show.”
Charles Kennedy, SVP, ABC Research
“By using Lumi Mobile, we were able to gain important results and new learning's. All in
all, Lumi Mobile generated results that enabled us to establish unique, important
understanding about the dynamics of the event.”
Jesper Claus Larsen, Social Democratic Party of Denmark
“Lumi has proven that the platform delivers as promised.”
Chris Morris, Entrepreneur, Investor and Chairman of Computershare
PARTNER FEEDBACK
London New York Finland
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12. SOME CLIENTS
Awarded by UK Trade & Industry –
one of the top UK innovators in
mobile technology 2011
London New York Finland
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13. Rolfe Swinton is Director and Co-Founder of Lumi Mobile, where he oversees Mark Beilby is Director and Co-Founder of Lumi Mobile, where he focuses on
business development, strategy, sales, marketing and client services. finance and strategy.
Prior to Lumi, Rolfe was the Director of Development at CPI and COO at CPI Mark worked for 24 years in TMT Corporate Finance and Investment Analysis, 13
Publishing Solutions. Rolfe created CPI's digital publishing, led development years at Managing Director level. He was rated the number one European Media
initiatives in a number of markets including Eastern Europe, Southern Europe Analyst for 9 years by Institutional Investor magazine and Reuters surveys.
and North America, and executed multiple acquisition deals. Prior to CPI, he
worked at Monitor Company where he led projects across a range of After 6 years at SG Warburg and 8 years as a Managing Director at Deutsche Bank
corporate, government, and nonprofit clients in North America, Central America he joined JP Morgan as Managing Director for European Media in 2003. In January
and South Africa. 2006 he joined Dresdner Kleinwort as Capital Markets Managing Director and head
of the European media team, leaving in early 2008 to co-found Lumi Technologies.
Rolfe was trained as an architect and philosopher at Yale University. He earned
his M.Phil at Cambridge, and his MBA at INSEAD. Rolfe continues to be He has been a visiting Lecturer in Media Finance at The Cass Business School in
actively involved at INSEAD where he has served as Adjunct Professor of the City University of London. He is a business mentor for the UK National
Entrepreneurship and created one of INSEAD's most popular MBA electives - Endowment for Science Technology and the Arts, coaching growth companies in the
Your First One Hundred Days. media and technology space.
Richard Taylor, is Chief Operating Officer of Lumi Mobile, where he holds
responsibility for daily operations of the company. Marcus Wikars, is Director and Co-Founder of Lumi Mobile, where he
oversees product development.
Richard is Chairman of HALO Post Production, a London-based television post
production company. He is also owner of Random Rock, which provides Prior to Lumi Mobile, Marcus developed and produced JAVA games, online
outsourced business development services. Richard was previously CEO of games and mobile applications for television game shows. He has worked on
IML Worldwide, an event technology company, where he grew the company multiple mobile interactive TV shows producing the television content and the
globally and led numerous acquisition deals. interactive system allowing viewers to participate.
Marcus co-developed Lumi’s REACTOR technology platform.
Richard earned his BA in Economics and French from University of Sussex, an
MA in Economics from College of Europe, and his MBA at INSEAD.
EXECUTIVE TEAM
London New York Finland
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14. 1501 Broadway
New York, NY
10036
E-mail: Leo@lumimobile.com
P: 201.600.0303
London New York Finland
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