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- 1. 2014 DIGITAL BOOK Leo Lee : leolee33@gmail.com
- 2. EBOOKS TREND ALL U CAN READ SERVICE FUTURE PUBLISHING CONTENTS VS CONTEXT
- 3. WILL REPLACE PAPER BOOKS?EBOOKS MUSIC VIDEO BOOK the translation from paper to screen cannot be done automatically.
- 4. 電子書與實體書的黃金交叉點 2016? 2013 電子書成長趨近於停滯. 1.閱讀裝置熱銷 (iPad/Kindle) 2.重量級小說暢銷 (格雷的五十道陰影/飢 餓遊戲) 2013 ebooks : $3 billion 2012 ebooks : $3 billion 2011 ebooks : $2.1 billion Ebooks now account for 27% of all adult trade sales, up from 23% in 2012. Trade publishing revenues overall in the U.S. 2013 : $14.6 billion 2012. : $15 billion 50 Shades Sells Nearly 10 Million E-Books
- 5. Nicholas Carr Author He spoke to early projections that print books would be dead within five years. Ebooks “rocketed” up to their highs, but then seemed to stabilize. Ebook sales growth has not only slowed, it’s actually flattened out. Ebook initial growth was based on the momentum of device penetration. They have become an essential part of the book market. But they haven’t taken over. His book The Shallows: What the Internet Is Doing to Our Brains was a finalist for the 2011 Pulitzer Prize in General Nonfiction. 電子書未來將會有一定程度的市場占有率，但並不會取代紙本書， 反而將會走向共同存在，輔助紙本書的工具（例如：有聲書）。
- 7. Hugh Howey Bella Andre Barbara Freethy 個人出版的將對印刷市場產生影響，許多讀者仍 然希望購買紙本書來收藏自己喜歡的電子書輯。 個人出版的趨勢，最終還是會回歸到印刷出版。 印刷出版仍然是出版產業的堡壘。POD 將會是一 個具有潛力，正要打開的市場。 獨立出版的平台讓讀者與作家以社交的方式得到 即時的互動，作家能直接了解讀者的意見，這是 獨立出版與傳統出版最主要的差異點。 數位出版與網絡能提供個人出版作家發揮的舞台， 讓素人作家更有機會被世界看到，但同時作家們 也將會面臨國際版權與翻譯的重要議題。 讀者們永遠會尋找最好的價格，出版商降低了價 格以獲取更多的收入，獨立作家應以更低的價格 創造更多的銷售提高市場占有。 Author Perspective
- 8. Otis Y. Chandler Cofounder and CEO of Goodreads Social will create the biggest change in publishing in the next five years. It’s about creating deeper connections with readers. Study after study after study shows that word of mouth is the top way readers discover books. Book recommendations happen in the moment and they’ve got to be recorded in the moment. The great thing about our product is this answer will live on in the author’s profile-Ask the Author. 2013.05 Acquired by Amazon.
- 9. 1 2
- 10. 讓電子書變得更容易 被找到, 被分享 用聲音讓電子書閱讀變 得更有趣, 更輕鬆 透過朋友一起讓讀書變得 更好玩, 更吸引人 讓電子書更容易接觸 讓閱讀更好玩
- 11. The homepage is dead, and the social web has won. The homepage is dead, and the social web has won…
- 13. The web metaphor has changed : From user as visitor to a destination… …to user as the destination for media flowing in social streams. Make ur book samples as SHAREABLE
- 14. Make ur book samples as SHAREABLE
- 22. eBook Subscription Services Item Titles 650,000 400,000 500,000 Cost $9.99/month $8.99/month $9.95/month Contents KDP Select, Open Road Media, Kensington, Sourcebooks, Audible HarperCollins, Simon & Schuster, Hachette Book Group, Macmillan, Penguin Random House, Lonely Planet HarperCollins, Simon & Schuster, Hachette Book Group, Macmillan, Penguin Random House Devices all Kindle devices, Kindle apps, and the Kindle Cloud Reader iPad and iPhone, Android, Windows, and Kindle Fire iPad and iPhone, Android, including the Kindle Fire and Nook tablets Offline Access 10 books at a time 20 books at a time 10 books at a time
- 23. authors and publishers readers Service Provider satisfy three primary stakeholders Royalties : a new customer reads more than 10% of your book for the first time. (Kindle unlimited) Consumers might be ready for e-book subscriptions, it seems book publishers are not. Adding new ways to find content is probably the most important aspect for an unlimited book service. The No. 1 reason people stop subscribing is that they want more books. We’re focused on getting best-selling books to attract readers. Strike the right balance of serving readers, publishers and their own business interests
- 24. MUSIC BOOKS
- 25. PUBLISHING? WHAT IS THE FUTURE
- 26. BOOK WEB PUBLISHING? WHAT IS THE FUTURE
- 28. BROWSINGREADING Sequential reading Non-Sequential reading Passive reading Interactive reading Concentrated reading Shallow reading Extensive reading In-depth reading BOOK WEBVS By Fayaz Ahmad Loan Ph.D. Impact of the Internet surfing on reading practices and choices
- 29. How Will You Measure Your Life? by Clayton M. Christensen BEFORE AFTER
- 30. 閱讀服務公司 增資及併購說明 市值 US$800 Million, 會員數 90 Million (主要經營為網路資訊的雜誌化, 2013.10.24 獲得了由投資公司 Rizvi Traverse Management的總額5,000萬美元的新⼀一輪融資，估值8 億美元) 市值 US$3.8 Billion, 會員數 70 Million (主要經營為圖⽚片資訊為主的社群服務, 2013.10.24 獲得了Fidelity Investments 領投的總額2.25億美元的新⼀一輪融資，估值38億美元) 2014.03 Dropbox 以800萬美元收購了閱讀服務 Readmill. (愈來愈多⼈人將⾃自⼰己的「數位⽣生活」存在Dropbox上， Readmill 團隊將提供在數位閱讀這塊領域的專業) 會員數 80 Million (2011.11 募得1,300萬美元投資, 累計獲得2,600萬美元投資⾦金額, 經 營模式為電⼦子書的 Netflix 及⽂文件分享社群) 2012.11 被中國的⼿手機商⼩小⽶米以⼤大於 RMB$100 Million 收購 (主要經營為開發 Kindle 閱讀器的中⽂文優化程式, ⼿手 機閱讀 APP 及電⼦子書商城) 2011.11 被⽇日本的電⼦子商務公司樂天-Rakuten 以 US$315 Million 收購 (經營模式類似 Kindle)
- 31. “The term magazine describes the value advertisers are getting,” said Joyce Bautista Ferrari, executive editorial director at Say Media. “They’re getting storytelling, something that has a personality.” It makes sense. Look at the rates of magazines compared to online ads. A single page in a glossy magazine could be discounted by more than half its open rate and still get an effective CPM of about $70. Online display ad CPMs average under $3, according to Nomura Securities via eMarketer, and even less for programmatic.
- 35. Ourprimarysourcesofinformation inthelast200years–Timeline 2020-Traditionalisdead! Written by Thomas Baekdal on April 27, 2009 1800 - The face to face period 1960 - We will be right back after these messages 1990 - Tune in Tomorrow 1998 - The dawn of the Internet 2004 - I decide what to do! 1900 - Read all about it! 2007 - Me too 2009 - Everything is Social
- 36. 1925~2013 Attention Span is Dead. 9s goldfish 2000-2013
- 38. 精簡的論述 這個論述的不 同層面的觀點 佐證上面的文件 concise account of the subject, available perhaps contain expanded versions of different aspects of the argument composed of documentation, possibly of different kinds, each set off by interpretative essays. 過去相關研究的討論 theoretical or historiographical, with selections from previous scholarship and discussions of them. 教學相關的討論 pedagogic, consisting of suggestions for classroom discussion and a model syllabus 讀者的討論與交流 contain readers’ reports, exchanges between the author and the editorLinear Hyperlink 1 2 3 4 5 6
- 39. The Future of Books is Not eBooks. Every publisher that survives will become a software company. Everyone will Publish in HTML. Structured Content will WIN. Content will be Dynamic. THE FUTURE OF THE BOOK By Matt Macinnis, Founder and CEO, Inkling
- 40. By Patricia Travaline on March 29th, 2013
- 41. printing a book, securing prime shelf space. appearing anywhere, reading on any device. BEFORE AFTER
- 42. THE LAST BATTLEFIELD IS CONTENT OR CONTEXT?
- 43. Welcome to 春⽔水堂科技娛樂股份有限公司 Spring House Entertainment Inc. Content to Context APPs to Big Data
- 45. • Personal Behaviors • Potential User Situations that relate to your business or product • Ambient Data (geolocation, time of day, region, content access device, etc.)
- 47. The chapters from my friends The hot chapters from public SNS The chapters from my preference The chapters from their relations Internet Robot Content Mining Chapter Delivery Content Structured
- 48. Explore thefuture Realized short-term profit O2O/M2M/ BigData/After90s PUBLISHER SOFTWARE COMPANY
- 49. thanxforurtime! Leo Lee : leolee33@gmail.com