Galassia Iphone
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L'iPhone ed il suo App Store ha rivoluzionato il mercato e l'industria della telefonia mobile, cambiando le regole del gioco. Ma quali sono le ragioni del successo straordinario dell'iPhone e quali sono gli ingredienti per creare un'applicazione iphone di successo? Nella presentazione si propone un Modello con 6 C: -Content -Commerce -Community -Context - Convenience -Creativity
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Galassia Iphone
- 1. GALASSIA IPHONE WORKSHOP 21 GENNAIO 2010 Leonardo Bellini
- 2. IPHONE E.. GLI ALTRI
- 3. Distribuzione vendite Smartphone Fonte: Gartner 09 3Q 09 Sales 3Q 09 Market Share (%) 3Q08 Sales 3Q08 Market Share (%) Nokia 16,156.4 39.3 15,472.3 42.3 RIM (Blackberry) 8,522.7 20.8 5,800.4 15.9 Apple 7,040.4 17.1 4720.3 12.9 HTC 2,659.5 6.5 1,656.3 4.5 Samsung 1,320.6 3.2 1,114.8 3.0 Others 5,368.0 13.1 7,793.3 21.3 Total 41,067.6 100.0 36,557.4 100.0
- 4. VENDITE IPHONE Circa 37 milioni di unità nov. 2009
- 5. TOTALE VENDITE IPHONE + IPOD TOUCH Iphone + iPod Touch = 50 milioni circa
- 6. PIU’ DI 100.000 APPLICAZIONI SU APP STORE Circa 2,5 miliardi di Download
- 13. Il processo di sviluppo secondo APPLE
- 17. SCEGLIERE LA LICENZA GIUSTA.. QUALE LICENZA SCEGLIERE? La licenza ENTERPRISE permette di pubblicare Applicazioni B2B, anche fuori da App Store Permette di testare fino a 500 dispositivi
- 19. DEVICE REGISTRATI PER TESTING
- 21. FREE OR PAY?
- 22. IL CIRCOLO VIRTUOSO PER LE FREE APPS
- 23. APPLICAZIONI A PAGAMENTO – Distribuzione per categoria Fonte: Distimo Analytics GIOCHI, SOCIAL NETWORK, LIBRI, DIVERTIMENTO
- 26. SCARICA L’APPLICAZIONE SUL TUO BLACKBERRY
- 32. EPOCRATES, APPLICAZIONI PER MEDICI ACQUISTO ABBONAMENTO VIA WEB UNA MODALITA’ ALTERNATIVA ALL’IN APP PURCHASE
- 33. MODELLO DI VENDITA PER ABBONAMENTO MODELLO FREEMIUM: FREE + PREMIUM
- 37. APPLICAZIONI PER LA CASA Chef’s Helper
- 38. APPLICAZIONI PER LA CASA EPIcurious, la migliore app per trovare ricette
- 39. APPLICAZIONI PER BAMBINI WorkLife Study Brain Challenge
- 40. APPLICAZIONI PER BAMBINI UN CLASSICO PER I GIOCHI EDUCATIONAL PER BAMBINI Oregon Trail
- 41. LA MIGLIORE APPLICAZIONE PER IMPRENDITORI IN ERBA UN CLASSICO PER I GIOCHI EDUCATIONAL PER BAMBINI LEMONADE STAND
- 42. Iphone for Kitchen GroceryZen Cucchiaio d’argento
- 43. Apps for Moms & Family Armchair Design Ebay Sempre
- 44. Personal Finance
- 45. Mi serve un Taxi.. Dove lo posso trovare?
- 46. Dove ho lasciato la macchina? G Park
- 47. MI SERVE UNA TOILETTE.. SIT OR SQUAT..
- 48. Apps per il tempo libero MapMyFitness MapMyRide
- 49. Utility per il business e la produttività
- 50. Utility per il business e la produttività
- 51. FINANZA PERSONALE E MEMORY AID
- 52. DIZIONARI E LIBRI SQUAREWHEEL LONELYPLANET
- 53. UN MODELLO PER LE IPHONE APPS
- 54. UN MODELLO DI CLASSIFICAZIONE
- 55. APPS FOR MEDIA CONTENT + CONVENIENCE + (CONTEXT)
- 56. AMAZON E MEDIA WORLD MOBILE COMMERCE & CATALOGUE COMMERCE c CONVENIENCE CONTENT c CONVENIENCE
- 57. IKEA E SEAT PAGINE GIALLE – RETAIL & INFO BUSINESS CONTENT CONTEXT CONTENT CONTEXT
- 58. OCARINA E VIDEOUP – MOBILE STARTUPS CREATIVITY COMMUNITY CONVENIENCE COMMUNITY
- 59. ILLY E LUSH – MOBILE BRANDING + CONTENT CONTEXT CONTENT CONVENIENCE
- 60. LOUVRE E BRITISH MUSEUM– MOBILE TOURISM App. gratuita App. a pagamento CONTENT CONVENIENCE CONTENT COMMERCE
- 61. Le Bar Guide – Stella Artois CONVENIENCE + CONTEXT + CREATIVITY Trova un taxi che ti porti al Prossimo Pub ..
- 62. WORKSNUG + Qual è il luogo con Wi-fi più vicino? .. CONVENIENCE CONTEXT + CREATIVITY
- 63. LAYAR 2.0 + CONVENIENCE CONTEXT + CREATIVITY Qual è il luogo con Wi-fi più vicino? ..
- 64. IPHONE REVENUES
- 66. IPHONE ADVERTISING “ Grazie a oltre 7,5 milioni di copie scaricate, malgrado la nostra applicazione sia gratuita, guadagniamo diverse centinaia di migliaia di euro in pubblicità ogni anno” Marco Pifferi di AroundMe:
- 67. IPHONE APPS DESIGN GUIDELINES
- 72. Utility Apps
- 74. USER INTERACTION MODEL Sequenza di viste Non richiedono Setting particolari all’utente Navigazione molto semplice
- 75. Immersive Apps
- 77. IL PROCESSO
- 78. iTunes Connect
- 82. TROVAREGALO
- 83. TrovaRegalo
- 86. Review – AppStore italiano 1 . Scegli l’Apple Store 2. Inserisci la descrizione 3. Aggiungi le Keyword
- 87. IL PROCESSO DI APPROVAZIONE: LE TEMPISTICHE 19 Nov.: 1° Submission 30 Nov.: Richiesta di modifiche 3 Dic.: 2°Submission 9 Dic.: Ready for sale
- 89. Il RATING PER TROVAREGALO POTREMMO RECENSIRE ALCUNI LIQUORI…
- 91. CREARE UN’APPLICAZIONE A PAGAMENTO http://appshopper.com
- 93. I PRIMI DATI DI ANALYTICS PER TROVAREGALO
- 94. TREND DI VENDITA 150 DOWNLOAD NELLA PRIMA SETTIMANA
- 95. MOBILE & IPHONE ADVERTISING
- 96. Mobile Advertising MOBILE SEARCH IN GRANDE CRESCITA
- 97. GOOGLE AD SENSE PER MOBILE
- 98. GOOGLE AD SENSE PER MOBILE
- 100. Admob- Creare una campagna Mobile
- 101. 1. Admob – definire l’ambito della campagna
- 102. Definire Obiettivo del Gruppo Inserzioni
- 103. Creazione del Gruppo
- 104. Selezione dei paesi
- 105. Selezione dispositivo e tipo di traffico
- 106. Creazione inserzione
- 107. Seleziona prezzi massimi per ciascun canale
- 109. 1. IL MONDO E’ PIATTO Considera fin da subito il mercato internazionale Ci sono 65 versioni differenti di iTunes
- 110. 2. CREA UNA VERSIONE LITE O DEMO Prezzo: 2,39 $ Le persone vogliono provare i prodotti prima… Il campione gratuito è la strategia di + successo IShoot è un gioco semplice, divertente e ben fatto. Ne lla versione Lite comprende 6 livelli . La differenza tra le versione lite e quella a pagamento è nel numero dei livelli, negli scenari e nel numero delle armi
- 111. 3. GO FREE: NO ADS, NO PAY Non considerare di inserire La pubblicità fino a che non hai volumi significativi Regala la tua prima app. fa in modo che le persone la scarichino e ne parlino.. Crea una lista di contatti, costruisci il tuo brand
- 112. 4. CREA COMUNICATI STAMPA PER LA TUA APP Scrivi un comunicato Stampa, abbonati a servizi come MacPr e MacNN 600 $ per diffusione di PR negli USA
- 113. 5. CONTATTA I TOP 100 BLOGGER Vai su Technorati, cerca i blogger + autorevoli e influenti. Aggiungi un codice promozionale
- 114. 6. MIGLIORA COSTANTEMENTE LA TUA PAGINA DI VENDITA Potete visualizzare fino a 5 immagini,usatele per vendere al meglio il tuo prodotto Usa e cita le recensioni degli utenti
- 115. 7. UTILIZZA I FEEDBACK DEI CLIENTI PER MIGLIORARE L’APP. Rispondi alle email dei clienti Tieni conto dei suggerimenti ricevuti
- 116. 8. CREA NUOVI AGGIORNAMENTI PER LA TUA APP Le nuove versioni balzano al top di “ What’s new” nella vostra categoria
- 117. 9. INVESTI IN PUBBLICITA’: ADWORDS E ADMOB AdWords permette di inserire ad nel mobile web AdMob gestisce anche Ads su iPhone
- 118. 10. USA I SOCIAL NETWORK Facebook, Linkedin, Twitter.. Crea account, pagine, gruppi
- 119. 11. PROMUOVI LA TUA APP SU YOUTUBE
- 120. 12. FATTI RECENSIRE DA APPLE…
Notas del editor
- Nokia’s share of the worldwide smartphone market reached an all time low in the third quarter of 2009 at 39 per cent, compared with 45 per cent in the second quarter of 2009 (see Table 2). This decline caused Symbian to lose ground too, while Research In Motion reached 20 per cent share, its highest yet. RIM’s sales volumes rested on the Curve 8900 in Europe and the Tour and Storm 2 with Verizon Wireless in the US. RIM also focused on pre-paid sales and more flexible BlackBerry Internet Service offerings, which helped to drive volumes in emerging markets like Latin America. Apple’s worldwide smartphone share reached 17 per cent as iPhone sales totalled 7 million units in the third quarter of 2009 following the continued rollout of the iPhone 3GS in new countries. Its ASP is holding steady and sales in the fourth quarter should be even stronger as Apple starts selling in China, through one additional carrier in the UK, and in an additional 16 countries.
- The best statistics on this are offered by Admob2 which publishes regular reports on usage across devises and operating systems via their ad network. Using the UK as an example: whilst Apple accounts for 57.4% of smartphone devices (38.2% iPhone and 19.2% iPod Touch) the two devices together account for 71% of smartphone requests (traffic). That means people who have an iPhone or iPod Touch use them more than users of other smartphones.
- The best statistics on this are offered by Admob2 which publishes regular reports on usage across devises and operating systems via their ad network. Using the UK as an example: whilst Apple accounts for 57.4% of smartphone devices (38.2% iPhone and 19.2% iPod Touch) the two devices together account for 71% of smartphone requests (traffic). That means people who have an iPhone or iPod Touch use them more than users of other smartphones.
- L’AppStore non distingue tra operatori e sviluppatori singoli Grande opportunità per gli sviluppatori, le applicazioni attraverso classifiche del tipo top download possono acquisire gratuitamente grande visibilità Possibile problema per l’operatore, che non può avere immediata visibilità attraverso uno store dedicato Apple si riserva il 30% del ricavato dalla vendita delle applicazioni sull’AppStore. Per le applicazioni gratuite non ci sono spese per la pubblicazione
- L’AppStore non distingue tra operatori e sviluppatori singoli Grande opportunità per gli sviluppatori, le applicazioni attraverso classifiche del tipo top download possono acquisire gratuitamente grande visibilità Possibile problema per l’operatore, che non può avere immediata visibilità attraverso uno store dedicato Apple si riserva il 30% del ricavato dalla vendita delle applicazioni sull’AppStore. Per le applicazioni gratuite non ci sono spese per la pubblicazione
- Solo la licenza ENTERPRISE permette di Creare applicazioni B2B, non pubblicate sull’Apple Store
- + scaricabile, + visibile, + revenues Ottimizzare la funzione f (Price, Value, Rank)
- October 15th, Apple introduced support for in-app purchasing for free applications. Since then, we have been monitoring all free in-app purchasing applications, and broke the 40 best performing applications down into the categories they were published in. Most of these applications were published in the Games and Social Networking categories (13 out of 40), followed by the categories Books and Entertainment.
- Le applicazioni a pagamento nell’Apple Store sono più economiche che nello store di BlackBerry Gli stessi titoli sono più costosi nel BB Apple World e in Google Android Market Le Applicazioni Games e Social Networking hanno beneficiato maggiormente della in-Purchase Apps. I Prezzi delle applicazioni per BB sono in crescita come prezzi
- the average price of the 100 highest ranked applications on BlackBerry App World was signifi cantly higher than on the Apple App Store and Google Android Market. To see whether this also applies to applications of the same publishers, we analyzed all publishers that publish applications in all three stores. Clearly, these publishers are using different pricing strategies, with BlackBerry applications again being signfi cantly higher priced. In some occasions the higher prices on BlackBerry App World were caused by BlackBerry’s policy to price applications at at least $2.99. However, as can be seen on the right, many of the more expensive applications on BlackBerry App World are priced higher than $2.99, leading us to conclude that the price differences among stores is not solely due to BlackBerry’s policy.
- Flexible payments. In app purchase gives you the flexibility to support a variety of business models. You can offer your customers additional services and content within your paid app. For example, you can create a subscription magazine app where you ask for payment on a monthly, yearly or periodic basis of your choice. Sell extra levels to extend the experience of your game. Build a general-purpose city travel guide app and let your customers pick the city guides they want to purchase. This new capability opens up many new business opportunities
- pote
- Consumable: prodotti che devono essere acquistati dall’utente ogni volta che ne vuole fare uso Nonconsumable: prodotti che è necessario acquistare una sola volta e che sono forniti a tutti i terminali associati ad un singolo utente. Subscriptions: contengono caratteristiche dei prodotti sia ‘consumable’ che ‘nonconsumable’ (possono essere acquistati più volte ma devono essere forniti a tutti i terminali associati al singolo utente
- Content Based (delivery di contenuti e servizi, ) Local based (geolocalizzazione, infotraffico, store locator..) Community Based Web Based (Servizi Web su Iphone..)
- Quali credi che saranno le motivazioni dell’utente per usare l’applicazione? A quale bisogno risponde? Come credi che sarà la esperienza dell’utente mentre usa l’applicazione? Qual è il goal, il focus dell’applicazione? Come sono visualizzate e organizzate le informazioni? C
- productivity application enables tasks that are based on the organization and manipulation of detailed information. People use productivity applications to accomplish important tasks. Mail is a good example of an iPhone productivity application. To this end, successful productivity applications keep the user experience focused on the task, so people can quickly find what they need, easily perform the necessary actions, complete the task, and move on to something else
- Productivity applications often organize user data hierarchically. In this way, people can find information by making progressively more specific choices until they arrive at the desired level of detail. iPhone OS provides table elements that make this process extremely efficient on iPhone OS devices (see “Table Views” (page 67) for more information about these user interface elements). Productivity applications tend to use multiple views, usually displaying one level of the hierarchy per view. The user interface tends to be simple, uncluttered, and composed of standard views and controls. Productivity applications do not tend to customize the interface much, because the focus is on the information and the task, and not as much on the environment or the experience. Among all types of iPhone applications, a productivity application is the most likely to supply preferences, or settings, the user can specify in the Settings application. This is because productivity applications work with lots of information and, potentially, many ways to access and manage it. It’s important to emphasize, however, that the user should seldom need to change these settings, so the settings should not target simple configuration changes that could be handled in the main user interface.
- A utility application performs a simple task that requires a minimum of user input. People open a utility application to see a quick summary of information or to perform a simple task on a limited number of objects. TheWeather application (shown in Figure 1-2) is a good example of a utility application because it displays a narrowly focused amount of information in an easy-to-scan summary Utility applications are visually attractive, but in a way that enhances the information they display without overshadowing it. People use utility applications to check the status of something or to look something up, so they want to be able to spot the information they’re interested in quickly and easily. To facilitate this, a utility application’s user interface is uncluttered and provides simple, often standard, views and controls.
- The user interaction model for a utility application is very simple: Users open the application to scan a summary of information and, optionally, change the configuration or source of that information. Utility application may need to support frequent changes to configuration or information source, so they often provide a small set of such options on the back of the main view. Users tap the familiar Info button in the lower-right corner of the main view to see the back. After making adjustments, users tap the Done button to return to the front of the main view. In a utility application, the options on the back of the main view are part of the functioning of the application, not a group of preference-style settings users access once and then rarely, if ever, again. For this reason, utility applications should not supply application-specific settings in the Settings application. Figure 1-4 shows how theWeather application provides configuration options on the back of the main view.
- nimmersive application offers a full-screen, visually rich environment that’s focused on the content and the user’s experience with that content. People use immersive applications to have fun, whether playing a game, viewing media-rich content, or performing a simple task
- People use immersive applications to have fun, whether playing a game, viewing media-rich content, or performing a simple task. It’s easy to see how games fit this style of iPhone application, but you can also imagine how characteristics of immersive applications can enhance other types of tasks. Tasks that present a unique environment, don’t display large amounts of text-based information, and reward users for their attention are good candidates for the immersive approach. For example, an application that replicates the experience of using a bubble level works well in a graphics-rich, full-screen environment, even though it doesn’t fit the definition of a game. In such an application, as in a game, the user’s focus is on the visual content and the experience, not on the data behind the experience. Figure 1-5 shows an example of an immersive application that replicates a simple task. Immersive applications may work with large amounts of data, but they do not usually organize and expose it so that users can viewit sequentially or drill down through it. Instead, immersive applications present information in the context of the game-play, story, or experience. Also for this reason, immersive applications often present custom navigational methods that complement the environment, rather than the standard, data-driven methods used in utility or productivity applications. The user interaction model for an immersive application is determined by the experience the application provides. Although it’s not likely that a game would need to offer application-specific settings in Settings, other types of immersive applications might. Immersive applications might also furnish configuration options on the back of the main view.
- Per far affinare la tecnica agli sviluppatori, per acquisire crediti e visibilità da parte degli sviluppatori (Space deadbeef, FastShop, una delle app. che sta nel comparto molto affollato delle apps di task management) Per agganciare clienti con una versione trial o Lite e invitarli ad un acquisto successivo (es. Epocrates, Balloonimals Lite, MLB.com at Lite, applicazione per amanti del Baseball) Come supporto per altri prodotti a pagamento (dispositivi medici, pubblicazioni, social network, prodotti bancari) Esempi: Amazon for Kindle, Virgilio App, Illy Locator, IKEA App, Facebook, Daylight Touch; 2 vantaggi: presidiare e garantire la propria presenza in un canale innovativo, affiancare al prodotto Desk, APPLE REMOTE Per acquisire una base utenti + grande e convertire successivamente gli utenti ad acquistare servizi di abbonamento a pagamento; precedenti illustri come Facebook e Youtube (es. Soonr, Loopt,..) Per fare promuovere un brand specifico e pubblicità per la tua marca; questa applicazione potrebbe essere gratuita per i vostri clienti ma contenere spazi pubblicitari di altre aziende. Cerca di coinvolgere gli utenti con servizi di interazione, giochi, utility che creano un’associazione positiva con la marca Esempi: ILLY Store locator , Rhinoball , gioco associato al film della Walt Disney Bolt, Magic Coke Bootle, gioco della bottiglia, usando una vecchia bottiglia Coca-Cola) Per offrire prodotti gratuiti con Inserzionisti a pagamento (es. YP Mobile). Per offrire adv. all’interno di applicazioni gratuite. Potete iscrivervi a Mobile Adv. Network come AdMob (+ di 100 miliardi di impression) oppure AdSense Esempi: Bloomberg, Where, servizi di geolocalizzazione, integra Starbucks, Yelp, Zipcar, Yellow Pages..
- Per far affinare la tecnica agli sviluppatori, per acquisire crediti e visibilità da parte degli sviluppatori (Space deadbeef, FastShop, una delle app. che sta nel comparto molto affollato delle apps di task management) Per agganciare clienti con una versione trial o Lite e invitarli ad un acquisto successivo (es. Epocrates, Balloonimals Lite, MLB.com at Lite, applicazione per amanti del Baseball) Come supporto per altri prodotti a pagamento (dispositivi medici, pubblicazioni, social network, prodotti bancari) Esempi: Amazon for Kindle, Virgilio App, Illy Locator, IKEA App, Facebook, Daylight Touch; 2 vantaggi: presidiare e garantire la propria presenza in un canale innovativo, affiancare al prodotto Desk, APPLE REMOTE Per acquisire una base utenti + grande e convertire successivamente gli utenti ad acquistare servizi di abbonamento a pagamento; precedenti illustri come Facebook e Youtube (es. Soonr, Loopt,..) Per fare promuovere un brand specifico e pubblicità per la tua marca; questa applicazione potrebbe essere gratuita per i vostri clienti ma contenere spazi pubblicitari di altre aziende. Cerca di coinvolgere gli utenti con servizi di interazione, giochi, utility che creano un’associazione positiva con la marca Esempi: ILLY Store locator , Rhinoball , gioco associato al film della Walt Disney Bolt, Magic Coke Bootle, gioco della bottiglia, usando una vecchia bottiglia Coca-Cola) Per offrire prodotti gratuiti con Inserzionisti a pagamento (es. YP Mobile). Per offrire adv. all’interno di applicazioni gratuite. Potete iscrivervi a Mobile Adv. Network come AdMob (+ di 100 miliardi di impression) oppure AdSense Esempi: Bloomberg, Where, servizi di geolocalizzazione, integra Starbucks, Yelp, Zipcar, Yellow Pages..
- insieme e quindi queste elevate potenzialità
- Fate in modo che la vs applicazione possa essere considerata di beneficio per il mercato globale. Considerate diverse valute, scrivete in diverse lingue.. Offrite una versione per mercati e valute differenti.. ememberthere are 65 different versions of iTunes and counting. Single apps can be developed for use on the iPhone and the iPod Touch. How big is the market for both? Apple does not breakdown sales of individual product lines. A conservative estimate with 4.4 million iPhone sales and 22.7 million iPod sales for last quarter would be about 7 million in three months alone. That's an average of 78,000 new devices coming online daily. Incredible and almost scary. It can't last forever, but wow!
- apple lets developers offer both a free and paid version of the same app, and a free sample is probably the most successful marketing strategy ever. People want to try things. There are plenty of CrApps (crappy apps) out there, so why should people risk money on an app they know nothing about from a company they know even less about? If you can give people a taste that is just enough, they'll buy the whole meal from you! This way you take away much of t
- Get people using it, talking about it, and receive positive feedback. Then start charging people. Perfectly acceptable with Apple. Looking at it from a long-term perspective, you might completely give away the first app to get people talking, create a base and build your brand. After all, nothing spreads like free (especially good free). You can use this to gather contact info and feedback from your initial users and turn them into customers for your next app or product. Be sure to include a "share" feature inside your free app (inside all of your apps!). Make sharing as easy as possible
- PRMac, a free (or almost free) press release distribution service, and the MacNN (Macintosh News Network) syndicate (free to submit) are definitely worth the price of submission. Competing services can charge over $600 for distribution within the United States alone, so these are valuable and less costly alternatives. They say the press release is dead, but these offerings directly targeted your potential customers. You never know who you might reach; and it's vital to provide a press release when soliciting all forms of media.
- Technorati can provide you with the current list. Use a conversational style, get right to the point and include a promo code. Figure out what could sell them on your company. If there's an interesting angle or story around your app, this could increase your chances. Ask them if you could do a guest post. Who knows? When you have sites like Gizmodo that get 3 million pageviews per day, this can absolutely turbocharge sales!
- Look at the sales pages of other top apps. What are they doing? Emulate what works and keep researching to spark ideas. You can display up to five images as of this writing, so use them! Use the images that sell your product best. Ask other people what grabs their attention. Use quotes from reviewers; share benefits first and foremost. Customers are not always logical, so don't bore them with statistics. How will your application make their lives better?
- This is two parts. First, timely respond to customer emails and realize that every interaction with customers, whether good or bad, is a marketing opportunity. When you get feedback via email or through your customer reviews, consider and incorporate these improvements. You can't please everyone all of the time, and you may have limited resources, so you won't be able to add everything. Some great ideas are bound to come your way. First-time users can also let you see how your software is being used from a beginner's perspective.The second way to receive customer feedback is to embed analytics code in your application. Flurry Analytics and Pinch Media both offer tracking software that will provide insight into how customers are interacting with your application, including real-time download information, all for free. This can be especially useful if 90% of your customers are not using a particular feature. Maybe they don't know it's even there!
- Here's a great feature of the App Store. New versions move back to the top of what's new in your category. Incorporating features your customers want, thereby making your product better, coupled with maintaining visibility, can help increase or at least maintain sales. Don't abuse this by changing a few words in your help section and then resubmitting or you could ruin this for everybody. If you are working hard to make your product better, the distribution channel can reward you with increased exposure, because you are " renewing"
- Google AdWords and AdMob are possible options. I believe we're not there yet, but we're pretty close. AdWords does offer the ability to advertise on mobile devices with a full internet browser, but that doesn't just include the iPhone and Touch. You'll get Androids and more depending on which territory you advertise. Right now they haven't developed conversion tracking for apps either, and without this you can just burn through cash with little results to show for your efforts. You won't know which keywords are working or aren't working. There is one way to track sales using this method: become an iTunes affiliate by joining LinkShare. You can create a link to your sales page in the App store and receive a 5% commission on qualifying purchases.
- Here's a great feature of the App Store. New versions move back to the top of what's new in your category. Incorporating features your customers want, thereby making your product better, coupled with maintaining visibility, can help increase or at least maintain sales. Don't abuse this by changing a few words in your help section and then resubmitting or you could ruin this for everybody. If you are working hard to make your product better, the distribution channel can reward you with increased exposure, because you are " renewing "
- 01/22/10 1