Navigating through the treacherous pitfalls in the business of a Haunted Attraction Event is a horrendous task for even seasoned veterans, and what you don’t know will kill you! In this final segment of the day long Speed Seminar Series, industry legend Leonard Pickel boils down his 34 years of professional haunting experience into the five most important aspects of the October seasonal business that are the difference between being hugely successful and out of business.

1. By Leonard Pickel
Hauntrepreneurs(R) Haunt Design and Consulting
www.hauntrepreneurs.com 972-951-5100 leonardpickel@gmail.com

2. By Leonard Pickel
Hauntrepreneurs(R) Haunt Design and Consulting
www.hauntrepreneurs.com 972-951-5100 leonardpickel@gmail.com

3.  What is the Goal of any SUCCESSFUL Business?
 To Make OBSCENE Profits!
 Success: Attractions Doing Over 25.000 People in a season

4. Number 5
Marketing Equals People

5.  $2-$3 Per Person Spent in Advertising
 $50,000 to $75,000 to drive
25,000 people to buy a ticket!
 Radio 25%
 Television 30%
 Cable TV 15%
 Internet 10%
 Billboards 5%
All Out Media Assault
By Sanjay Syal of Blue Star Marketing

6. Number 5
Marketing Equals People
Number 4
Show Quality Equals Customer Satisfaction

7.  Complete Environments
 Over the Top Detail
 Big Props/Animations
 Well Trained Actors
 Great Makeup and Costuming
 The Experience Starts in the
Parking Lot!

8. Number 5
Marketing Equals People
Number 4
Show Quality Equals Customer Satisfaction
Number 3
Capacity Equals Profit

9.  Ease Of Access Onto the Property
 Plentiful Marked Parking
 Plenty of Ticket Sellers
 High Throughput Attractions

10. Number 5
Marketing Equals People
Number 4
Show Quality Equals Customer Satisfaction
Number 3
Capacity Equals Profit
Number 2
Permanent Location Equals Longevity

11.  Builds A Following
 Add To Rather Than
Tearing Down
 Air Of Legitimacy
 Recoverable
Investment

12. Number 5
Marketing Equals People
Number 4
Show Quality Equals Customer Satisfaction
Number 3
Capacity Equals Profit
Number 2
Permanent Location Equals Longevity
Number 1
Watch The Money

13.  Use Numbered Tickets and Account For Every Ticket!
 Trust But Verify
 Set A Budget and
Stick To That Budget
 Proper Funding

14.  Advertising is Hard
 Detail is Expensive
 Cheap Locations Never Have Parking
 My Actors Want to Work for Free
 Fire Marshals Are MEAN
 I Don’t Have Any Money
 The Question Then is,

15.  Hauntrepreneurs(R) Haunt Design and Consulting
972-951-5100
leonardpickel@gmail.com
www.hauntrepreneurs.com
 HAuNTcon
Haunted Attraction National Tradeshow and Conference
www.hauntcon.com
 FindAHaunt.com
Nationwide listing service for Haunted Events
www.findahaunt.com

16. Hauntrepreneurs(R) Haunt Design and Consulting
www.hauntrepreneurs.com leonardpickel@gmail.com
972-951-5100
Thank you for listening!