This document discusses Qualcomm's software tools that can help developers differentiate their mobile apps. It outlines tools like Vuforia for augmented reality, AllJoyn for peer-to-peer connectivity between devices, and Snapdragon SDK for advanced image processing, audio/video, and graphics. The document promotes Qualcomm's tools for creating immersive experiences across gaming, advertising, education and more. It directs developers to Qualcomm's website for resources to accelerate development of next-generation mobile content.
3. Snapdragon Processor Technology Leadership
Across Devices
50+ 420+ 400+ 30+
Manufacturers Devices Designs Tablets
Shipping Announced In
with Development
Qualcomm
175+ Snapdragon S4 Designs In Development
Source: Qualcomm data.
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5. The Future of Mobile Experiences
More Proximal communications and multi-screen experiences
Augmented Reality becomes the norm
Contextually aware apps
More real-time, complex computer vision apps
Navigation and location aware services move indoor
Home theater like audio experiences
Richer Gaming
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6. Differentiating Your App Using Qualcomm’s Software Tools
Vuforia™ AllJoyn™ Fluence™ PRO
FastCV™ Snapdragon™ SDK
Augmented Reality Peer-to-Peer Surround Sound Computer Vision Facial Processing
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7. AllJoyn™ Designed to Seamlessly Discover and Connect
Proximal Devices in New and Exciting Ways
Entertainment Multi-Screen Social
Experiences Experiences Experiences
AllJoyn unleashes a whole new set of user experiences that
span across mobile, tablets, PCs, TVs and more by abstracting
all the complexity of P2P networking from developers
AllJoyn is an open source project for mobile software being driven out of Qualcomm Innovation Center, Inc
(QuIC), a subsidiary of Qualcomm Incorporated that focuses on open source development.
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8. Vuforia™ Brings a New Dimension to Mobile
Experiences Through the Use of Augmented Reality
Educational &
Gaming and Play Advertising & Media
Instructional
Ability to check out the Creating engaging consumer Making curriculums
action from any angle; experiences at the point of 3-dimensional; using your
making toys come to life advertising, point of sale, device as a user manual
and point of use
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9. Snapdragon SDK Allows Developers to Unleash the
Next Generation Mobile Experiences
Advanced Image Processing Adreno™ Gfx/Gaming Geofencing
Contextual Awareness Sensor Gestures Indoor Position
Location Audio – Video Chat Geofencing Sensor Gestures Adreno™ Graphics
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10. The Tools and Resources
Developers Need to Succeed
developer.qualcomm.com
DEVELOP DISTRIBUTE DOWNLOAD DISCUSS
Early access to leading edge APIs
and next generation features
Accelerate development time
for next-gen content
Create and optimize applications
Technical optimization support | SDKs | APIs | Sample Code | Guides and Tutorials | Developer Forums | Blogs | Discovery
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Thisdemonstrates everything that goes into the snapdragon systemAnd it is building these best in class technologies and integrating them to work together into a single, complete chipset which is helping Snapdragon drive innovation for our partnersBringing all best individual technologies into a single product enables us to deliver better performance because the parts are designed to work together as a systemDelivers better user experiences
These numbers adjusted to reflect QRD
The Snapdragon system offers best in class technologies and integrates them to work together into a single, complete chipset which is helping drive innovationBringing all best individual technologies into a single product enables us to deliver better performance because the parts are designed to work together as a systemThe best user experience happen on SnapdragonQCOM’s benchmarks are top notch (best feeds and speeds don’t always translate to the best ux or sell the devices anymore) but QCOM is doing much more than just HW
QCOM software unleashes these next gen mobile user experiences which allow us to be more efficient, more creative, more… in our daily lives
Advertising & media is the fastest growing category:Point of advertising = creating added value to an existing print campaign (magazine covers/ads, posters, newspaper ads, leaflets, etc) using AR. Previously advertisers relied purely on circulation or distribution figures. AR allows the advertiser to actually measure interaction w/ its campaign. Some AR apps have also included functionality whereby users can add in their contact details to get more info from the brand; some have added links to their website.Point of sale = bringing a product on the shelf to life. The product or product packaging now has an added layer of engagement using AR, thereby creating additional consumer valuePoint of use = creating AR experiences around products you have purchased and brought home. AR gives the consumer a reason to engage with the product on a regular basis.Vuforia adoption is exploding. Publishers are seeing value w/ AR appsStarbucks Cup Magic spurred 450,000 “engagement points” within 1 month of launch with no promotion. (An engagement point refers to a use of the app). 91% of people who downloaded the app used it.1Moosejaw X-Ray drove up sales by 37% in November. Furthermore, the company’s website saw a 4% increase in traffic as a direct result from the popularity of the app. In the first five weeks of its existence, Moosejaw’s app was downloaded more than 75,000 times. 2Blippar, an “AR agency”, says it has seen hundreds of thousands of consumer downloads of their app in the first 7 months since its debut in the UK.3AR is gaining momentum“According to Visiongain, in 2012, 25% of mobile apps will feature augmented reality.” 4 “About 6 million AR apps were downloaded in 2010, according to ABI Research… the number (was) projected to increase to 19 million downloads in 2011 and balloon to nearly a billion by 2016. The firm forecasts the mobile AR industry will see $3 billion in global revenue by 2016, up from $87 million (in 2011) and $21 million in 2010.” 5“Consumer engagement is the main reason that (augmented reality) technology has been so successful. QR codes have proven to be effective engagement tools, which has lead many retailers, such as Macy’s, to incorporate them into their marketing campaigns. AR, however, provides a much more immersive experience that QR codes may not be able to cope with.” 5Sources1http://mashable.com/2011/12/05/starbucks-26-million-mobile-transactions-in-2011/2 http://www.qrcodepress.com/moosejaw-announces-the-results-of-their-augmented-reality-marketing-campaign-shows-that-the-technology-may-be-the-key-to-future-success/855516/ 3http://www.wirelessduniya.com/2012/01/07/innovative-startup-blippar-mobile-augmented-reality-technology/4http://www.marketingmag.com.au/blogs/making-fantasy-into-augmented-reality-9739/5http://latimesblogs.latimes.com/technology/2012/01/ces-2012-hps-autonomy-shows-possibilities-of-augmented-reality.html6http://www.qrcodepress.com/qr-codes-may-collapse-beneath-the-weight-of-augmented-reality/855721/