Sharing is Caring 11/11/11 Copenhagen by Tobias Golodnoff

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As a result of digitisation of analogue holdings and working processes, more and more material from audiovisual archies is being made available online. This marks a transformative shift, as archives and users are now sharing the same information space. Once digital and part of an open network, objects from audiovisual archives can be shared, recommended, remixed, embedded, cited, referenced to and so on. It is a far cry from several years ago, when users were obliged to visit brick and mortar institutions to access collections. This shift towards digital enables archives to fulfil their pubic missions better; crossing geographical boundaries, using new channels for content distribution, engage with user groups and use new technologies to make work processes more efficient and allow for new access points to collections. It also introduces fundamental challenges, forcing audiovisual archives to [1] rethink their role and function in the value chain of media production and modern society at large, [2] assess which activities and competences are vital to succeed in a digital context. We envision the future audiovisual archives to be smart, connected and open; using smart technologies to optimise workflows for annotation and content distribution. Collaborating with third parties to co-design and co-develop new technologies in order to manifest themselves as frontrunners rather than followers. Being connected to other sources of information (other collections, contextual sources), to a variety of often niche user communities, researchers and the creative industries. To embrace the use of standards defined by external instances rather than by the cultural heritage communities themselves. Fully embrace ‘open’ as the default to have maximum impact in society: applying open licences for content delivery, using open source software and open standards wherever possible. Promote open access to publications and so on. This keynote examines how the public mission of archives (i.e. supporting a myriad of users to utilize collections to learn, experience and create) can be achieved in a digital context. It addresses the challenges related to the role and function of institutions and provides practical insights in how archives can establish a culture of innovation to manage challenges they face today. It addresses some of the major questions audiovisual archives are faced with today.

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At what point does the sheer scale of the available open data itself obstruct openness? Galleries, libraries, archives, and museums are digitising at an increasing pace, and with a growing awareness of the importance of licensing issues and open access. Europeana, long at the forefront of these efforts in the EU context, recently passed the 50millionitem mark in its collections, and other national and international infrastructures are achieving similar milestones. But digitisation and aggregation at this scale mean that modelling richness is in effect often lost. Data heterogeneity across collections, and individual datasets curated to support only certain, very specific, scenarios within them, often combine so that only the very minimal metadata needed for information exchange is available to endusers. Ironically, volume and cataloguing criteria thus potentially combine to put open culture proponents in the position of those intelligence agencies that ‘open’ their miles of archive shelfspace to investigators, but fail to provide an index. Attention at Europeana and similar organisations has accordingly turned recently to adding structure and semantics to digital open data in a way that makes it more usable, transparent, and comprehensible to endusers. The technologies used and the way they are applied vary with organization, domain, and usecase, and include but are not limited to: semantic enrichment and datamining; personalisation features; crowdsourcing and annotation frameworks; and the creation of knowledge graphs. These technologies all have their own particular advantages and limitations, as will be discussed in brief casestudies. In particular, a strong division is evident between datadriven, empirical approaches such as datamining and usercentric technologies such as crowdsourcing and personalisation. In the ideal case, however, these two tendencies converge on the notion of a ‘user community’ a group, it will be argued, that not only ‘uses’ or ‘consumes’ open data, but shapes it, gives it meaning, and endows it with value.

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Written by Tobias Golodnoff / Miriam Lerkenfeld The objective of the research is to give a theoretical understanding of the value created when digitising a cultural heritage. This research is grounded in a case study of the Danish Broadcasting Corporation’s Cultural Heritage Project. The project deals with the digitisation of an analogue radio and television collection of more than 500.000 hours of content, and with the work being done after digitisation ensuring archive content in collaboration with other public cultural institutions and the research community becomes available to the public. The project group is an inter-organisational team combining expertise from many places within the organisation. When establishing a project of this kind, some aspects have significance on the value creation. Findings are, that flexibility is key, and hence, the use of resources within the budget should not be too specific, because it is unpredictable where cost can be cut, or where extra resources will be needed. Also, a scanning process is essential for defining the objectives of future tasks, and focus should not be to solve one problem, but exploring challenges that can be useful for different scenarios. In addition, findings are that collaboration is a good tool for diffusing digitised cultural heritage, and these collaborations should have a variable, decentralised structure, in order to facilitate different needs and objectives. Another emphasis should be put on the openness towards collaboration partners, so shared value can be created and utilised - benefiting not just the organisations, but society in general. Conclusively, the overall goal when digitising the cultural heritage is always to make it accessible for the users. The conclusion leads to four principle guidelines which are: use is value, transparent boxes, open source collective, flexible frameworks, and project economy. Finally, a vision is presented, a society where public service is substituted for public resources, constructing a all-encompassing cultural production system with fluid borders and autonomous projects based on a set of clearly defined objectives.

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