Let's Get Serious: Promoting Library Online Services
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Lesley Williams discusses strategies for promoting library online services to address declining usage statistics and budget threats. The document outlines 4 main strategies: 1) Individual libraries should make their online services highly visible and easy to access on their own websites and through social media. 2) Libraries should partner with schools, homeschool groups, and local organizations to promote online resources. 3) Consortia can pool resources for larger marketing campaigns. 4) Libraries need to negotiate with vendors to prioritize usability and marketing of library products to the public. Promoting online services will require creative, multi-channel approaches to reach users where they already get information.
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Let's Get Serious: Promoting Library Online Services
- 1. Let’s Get Serious: Promoting Library Online Services Lesley Williams Head, Adult Public Services Evanston Public Library [email_address]
- 2. Signs of the Times
- 10. Online Resources in OPAC
- 19. Where is the Library?
- 20. Will YOU Be There?
- 34. Neither is this…
- 40. How Does the Vendor’s Site Look to Patrons?
- 41. Is it Usable?
- 42. Are they trying to make it harder??
- 52. Add search widgets to library or community blog or Facebook site
- 54. Database Content on Library Facebook page
- 56. Easily post to blogs or Facebook
- 57. Are vendors on YouTube? With interesting content?
- 61. Search for books available at libraries in your zipcode
- 62. Digital Bookmobile on YouTube
- 63. The Digital Bookmobile on Facebook…
- 65. Why support vendors that don’t support libraries?
- 66. You are not the vendors’ friend…
- 67. …You are their CUSTOMER
- 75. WebMD-$33.7 million in TV advertising
- 76. Great TV Ad From Calgary Public
- 81. Thanks!! Lesley Williams Evanston Public Library Evanston IL 60201 [email_address] 847-448-8646
Notas del editor
- Power library 50 million searches Last year, the Library Access line item funded POWER Library, statewide reciprocal borrowing and the Interlibrary Delivery Service, and the Electronic Library Catalog line item funded the Access PA database, the Ask Here PA 24/7 virtual reference service, and the Access PA Millennium shared library management system used in 75 school and public libraries. TexShare 15,658,239 sessions, 38,680,075 searches 2007-2008 14,659,737 sessions, 47,377,944 searches 2006-2007 Together, these two line items totaled $11.1 million last year. Clearly, funding the merged Library Access programs at only $3 million will lead to greatly reduced services.
- Simple url: http://business.skokielibrary.info Highlights all types of sources, can be linked to by chamber, busines groups etc.
- Serials Solutions
- HCLIB Business plans results
- Just a word about what to call them where to put them: I need a black dress,not a Donna Karan, or a Betsey Johnson, or a Vera Wang
- We have to stop marketing as though we were running for student council president
- Avoid the word “library”, brings up the “oh that’s sweet” children and book club response. Advantages: Teachers, clergy, local officials, health care workers may influence user behavior more than librarians Challenge: will they listen to us?
- Links to public library databases are on the high school page
- And on high school college prep page. Mention drop in college help service
- So many library homeschool resource pages DON”T highlight our magazine sources, children's encyclopedias children’s test prep materials Just mentioning the library isn’t enough; people will assume you just mean books Must stress that these are available free, online, from home
- This page alas has not changed since last year.
- Let’s start attending and speaking at homeschool conferences! Museums, bookstores do I did. Very little competition at exhbitis. Many activeinvolved parents who are used to having to jump through hoops to get to stuff A9 - Online Gems From Your Public Library - Lesley Williams Show your kids historic newspapers from the Civil War or the Civil Rights Movement. Start their research with high-quality science and history encyclopedias from Scholastic, Britannica and other respected educational publishers. Download e-books and e-audiobooks for toddlers or teens. All of this and more are FREE through your local public library website! Lesley Williams, Head of Adult Services for the Evanston Public Library, will demonstrate the wealth of safe, age-appropriate and reliable online resources available and free to anyone with a public library card.
- Avoid the word “library”, brings up the “oh that’s sweet” children and book club response. Stop infantilizing libraries Advantages: Teachers, clergy, local officials, health care workers may influence user behavior more than librarians Challenge: will they listen to us?
- Part of the Evanston Chamber of commerce packet to new businesses. Dallas Chamber article has section on libraries, hardly mentions databases. Directory of libraries doesn’t have their websites. Dallas Chamber has section on Business research. Where is the library?
- Note I don’t use the word library,to avoid glaze over effect
- Synagogue was going to buy an online subscription to EJ, rabbi knew about it from me, convinced them to put link on page instead. Still would be nice if there was one easy link for all residents, (authentication issue)
- See Pennsylvania and Texas
- Commercials promoting INSPIRE have begun airing in all 92 counties on Network Indiana, the Purdue University and Indiana University sports network, and during high school athletics programming. The radio messages urge listeners to go to INSPIRE and use Indiana’s free virtual library.
- Ohio weblibrary has a Facebook app!
- One of the few states to have a serious marketing plan. Convened in 2005
- Why do we put up with this? Can’t even publish th elogin?! 6 of the vendors I couldn’t evenlogin. Let’s promote Gale, the only major bendore that does NOT require any additional login, and has asimple url
- PROBLEMS: vendors who also sell directly to the public (RefUSA, Public Records) Encourage two -tiered approach: sell limited product to libraries, allow advertising of fuller featured one. Should promote the library as their “free sample” Vendors who only sell to libraries need to get on the ball. No different from book publishers, pharmaceuticals, videos, etc. they sell less than 1% of their products to individuals,so why don’t their websites lead people to libraries?
- “ Authorized users” Generally, our approach has been to strike out phrases such as "Library Cardholders," "Registered Users," "Home Users," etc. and replace them with "Authorized Users". Most vendors have not challenged the phrase substitution or pinned us down for a precise definition of what the phrase encompasses. I have, though, seen one or two contracts in which the vendors (and their attorneys) have included a glossary of terms. In these cases, their fleshed-out definition of "Authorized Users has been acceptable to us . . . meaning that it encompassed walk-in library visitors/users who don't have a library card, etc. I often consult a book called Law and Libraries: The Public Library by Lee Ann Torrains (http://tinyurl.com/6gb4sa). Even this source, though, acknowledges the complexity and ambiguity of the phrase "Authorized User".
- Public Records Periodicals: how often has a patron discovered a new periodical from using Infotrac or EBSCO? Vendors need to show publishers the value of being in a library index,not just agree to “protect” them from us Most vendors sell less than 1% of their products to individuals
- Note that it doesn’t mention ProQuest, but would work with any product
- From Wilson’s Tryit page. Isn’t Try it supposed to be for patrons as well as librarians?
- iPhone apps are our biggest competitors. Who is devloping some for library products? Sony ebook: iPhone store mentions libraries. 20 apps for students.6 pages of iPhone apps for “Reference: Dictionaries, physics, literary cooncordances. Wikipedia has an iphone app
- Facebook is THE way many people share information. Far more than email.
- Heard reference to this in Borders at Sony display.
- Only online vendor that does this.
- If they can afford a $2 Superbowl ad they can afford to toss us some money for a few NPR ads Cut back on some of those mailings to libraries! Attend Chamber of commerce,governors, homeschoolers, real estate conventions!
- www.projectcounter.org/ Counting Online Usage of Networked Electronic Resources. “agreed international set of standards and protocols governing the recording and exchange of online usage data. “ Most vendors are memebers; info USA is not
- From Sara Houghton-Jan librarina in black.Method of evaluating database use at San Jose public
- ALA has the clout to get media attention more than individual libraries,or even state ones. Tends to promote computer usage in libraries, bt NOT remote use of databases.
- One of the most useful, and under utilized advantages of a library card is access to online services.why doesn’t Ala seem to realize that? Maybe a FOLUSA project? Or local Friends?
- A great start. Can we all start bombarding our local media contacts with news about library online services? Crayton Harrison
- Has a $408,000 marketing budget http://www.youtube.com/watch?v=CGiL2lSwcdI
- People spent 9 billion on bottled water in 2004. Perrier grew 3000% during the first 3 years it was advertised. Libraries are tap water to Google’s bottled water: Cheaper, healthier, safer. If advertising can take a free, community provided service and turn it into a luxury item when why can’t we do the same for library services?
- We’re in fiji. The bulk of our promotional activities are in libraries, on library websites, in library publications, or the “library” ghettos of other publications. Ask yourself: what have you done to market your library online services to people who are NOT your customers?