The document discusses strategies for building and sustaining online buzz through social media. It recommends establishing clear goals, team roles, and branding. Key platforms discussed include blogs, Facebook, Twitter, YouTube, and Flickr. Tactics include engaging bloggers, using hashtags on Twitter, setting up profiles and creating optimized content, managing brands, and displaying impact. The document provides resources for video hosting, community management, advertising, crowdsourcing, and monitoring brands.
1. Communications Manager American University // Communication & Social Change // January 27, 2009 Building and Sustaining Online Buzz
2. How To Scale What You Already Know and Do Friends, Families, Colleagues You Your COMM 567 Team Target Audience(s)
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8. Be Aware of the Options, but Don’t Over-Commit http://theconversationprism.com/
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27. Optimization Tactic: Setting-Up Profiles, Creating Content Descriptive title Tag, tag, tag, tag Use keywords in titles Don’t forget to set the Categories, Date and Location. Allow embedding! Similar tactics apply to blog posts, Flickr photos, etc.
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29. http://www.wethecitizens.com/ http://my.barackobama.com Community Management Tactic: Display Impact http://rnc08.c-span.org (also: ‘dnc08’ and ‘debatehub’)
30. Advertising Tactic: Nano & Microtarget on Facebook http://www.facebook.com/advertising/ http://lesliebradshaw.com/?p=179
31. Design and Development Tactic: Crowdsource http://www.crowdspring.com/ http://www.geniusrocket.com/ http://www.appsfordemocracy.org/ http://www.istrategylabs.com/